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Demand Side Platform (DSP)New YorkFounded 2012CEO Shirley Chen

BAMx is an exchange to connect merchants with writers through real-time bidding, making it possible for retailers to bid for the link-to-buy associated with each product in editorial lists.

bam-x.comUpdated Aug 10, 2026
Annual revenue
$95.1K
Dec 2023EST.

BAMx revenue

BAMx has not published its revenue. GetLatka estimates it at about $95.1K a year (December 2023).

$0
$25K
$50K
$75K
$79.2K
–
$95.1K
202120222023
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 2 revenue readings, with sources
As ofRevenueSource
May 2021$79.2K–
Dec 2023$95.1KEST.GetLatka estimate

– source not recorded

BAMx CEO, founders & employees

Shirley Chen founded BAMx in 2012 and runs it as CEO. 1 person lists BAMx as their employer on LinkedIn (December 2023).

All 4 headcount readings, with sources
As ofEmployeesSource
Dec 20231LinkedIn
Dec 20221LinkedIn
Dec 20211LinkedIn
May 20211–

BAMx FAQ

What is BAMx's revenue?

GetLatka estimates BAMx's revenue at about $95.1K a year (December 2023). The company hasn't published its own figure.

Who is the CEO of BAMx?

Shirley Chen is the CEO of BAMx and founded the company in 2012.

Who founded BAMx?

Shirley Chen founded BAMx in 2012.

How this page is sourced

3 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun BAMx? Join the podcast