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Virginia Water, England, United KingdomFounded 2007CEO Richard Kirk

BetterPoints is the UK's leading behaviour change company, with cutting-edge habit-changing technology for employee wellbeing, carbon footprint reduction and environmental sustainability.

betterpoints.ltdLinkedInUpdated Sep 10, 2026
Annual revenue
$5.9M
Nov 2024EST.
Employees
19
Oct 2024

BetterPoints revenue

BetterPoints has not published its revenue. ZoomInfo puts it at about $5.9M a year (November 2024).

$0
$2M
$4M
$1.3M
–
$1.7M
$5.9M
2021202220232024
ReportedEstimateOne figure per year; a reported figure wins over an estimate
All 4 revenue readings, with sources
As ofRevenueSource
Apr 2021$1.3M–
Dec 2023$1.7MEST.GetLatka estimate
Oct 2024$2.8MEST.GetLatka estimate
Nov 2024$5.9MEST.ZoomInfo estimate

– source not recorded

BetterPoints CEO & employees

Richard Kirk is CEO of BetterPoints. BetterPoints has 19 employees (October 2024, LinkedIn).

Also at BetterPointsHannah McCarthy

0
5
10
15
18
18
19
19
2021202220232024
ReportedOne figure per year; a reported figure wins over an estimate
All 5 headcount readings, with sources
As ofEmployeesSource
Oct 202419LinkedIn
Dec 202319LinkedIn
Dec 202218LinkedIn
Dec 202118LinkedIn
Apr 202116–

BetterPoints FAQ

How much money does BetterPoints make?

BetterPoints has not published its revenue. ZoomInfo estimates about $5.9M a year (November 2024).

Who is the CEO of BetterPoints?

Richard Kirk.

How many employees does BetterPoints have?

About 19 as of October 2024 (LinkedIn).

How this page is sourced

4 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Sep 10, 2026Data disclaimerReport a correctionClaim this profileRun BetterPoints? Join the podcast