
BetterPoints
2024 Revenue
$5.9M
Funding
$0
YOY
245.1%
Team
19
Founded
2007
How BetterPoints CEO Richard Kirk grew BetterPoints to $5.9M revenue with a 19 person team in 2024.
BetterPoints is the UK's leading behaviour change company, with cutting-edge habit-changing technology for employee wellbeing, carbon footprint reduction and environmental sustainability. We work with public bodies (CCGs, Local Authorities) and corporate organisations to increase physical activity, promote active and sustainable travel and improve wellbeing. Our solutions fall broadly into three areas: Corporate Sustainability - encompassing a range of initiatives to motivate and reward behaviours that you want to encourage including travelling sustainably, supporting local businesses and charities and community groups. Outcomes include improving air quality, cost-saving and reducing your Carbon Footprint. Environment - motivate employees to actively energy-save, dispose of waste more responsibly and use cars less. Bolster your organisation's green credentials! Employee Health & Wellbeing - motivate and encourage your employees to be active, physically and/or socially. Outcomes
Last updated
BetterPoints Revenue
In 2024, BetterPoints's revenue reached $5.9M. The company previously reported $2.8M in 2024. Since its launch in 2007, BetterPoints has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | BetterPoints Hit $5.9m revenue in November 2024 |
| 2024 | BetterPoints Hit $2.8m revenue in October 2024 |
| 2023 | BetterPoints Hit $1.7m revenue in December 2023 |
| 2021 | BetterPoints Hit $1.3m revenue in April 2021 |
| 2007 | Launched with $0 revenue |
BetterPoints Valuation, Funding Rounds
BetterPoints is a bootstrapped SaaS startup. Founded in 2007, BetterPoints has grown to $5.9M in revenue without raising any venture capital or outside funding.
As a self-funded SaaS company, BetterPoints has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
BetterPoints Employees & Team Size
BetterPoints employs approximately 19 people as of 2026.
BetterPoints has 19 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 19 employees (October 2024) |
| 2023 | Reached 19 employees (December 2023) |
| 2022 | Reached 18 employees (December 2022) |
| 2021 | Reached 18 employees (December 2021) |
| 2021 | Reached 16 employees (April 2021) |
Founder / CEO
Richard Kirk
CEO at BetterPoints Ltd. Proven strategic thought leader who effectively accelerates business performance by identifying and developing opportunity and "making it happen". Practical and commercial.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for BetterPoints yet.
Frequently Asked Questions about BetterPoints
What is BetterPoints's revenue?
BetterPoints generates $5.9M in revenue.
Who is the CEO of BetterPoints?
The CEO of BetterPoints is Richard Kirk.
How much funding does BetterPoints have?
BetterPoints raised $0.
How many employees does BetterPoints have?
BetterPoints has 19 employees.
Where is BetterPoints headquarters?
BetterPoints is headquartered in Virginia Water, England, United Kingdom.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .