How BetterPoints CEO Richard Kirk grew to $5.9M revenue with a 19 person team in 2024.

BetterPoints is the UK's leading behaviour change company, with cutting-edge habit-changing technology for employee wellbeing, carbon footprint reduction and environmental sustainability.

We work with public bodies (CCGs, Local Authorities) and corporate organisations to increase physical activity, promote active and sustainable travel and improve wellbeing. Our solutions fall broadly into three areas:

Corporate Sustainability - encompassing a range of initiatives to motivate and reward behaviours that you want to encourage including travelling sustainably, supporting local businesses and charities and community groups. Outcomes include improving air quality, cost-saving and reducing your Carbon Footprint.

Environment - motivate employees to actively energy-save, dispose of waste more responsibly and use cars less. Bolster your organisation's green credentials!

Employee Health & Wellbeing - motivate and encourage your employees to be active, physically and/or socially. Outcomes