Latka logo

2024 Revenue

$5.9M

Funding

$0

YOY

245.1%

Team

19

Founded

2007

How BetterPoints CEO Richard Kirk grew BetterPoints to $5.9M revenue with a 19 person team in 2024.

BetterPoints is the UK's leading behaviour change company, with cutting-edge habit-changing technology for employee wellbeing, carbon footprint reduction and environmental sustainability. We work with public bodies (CCGs, Local Authorities) and corporate organisations to increase physical activity, promote active and sustainable travel and improve wellbeing. Our solutions fall broadly into three areas: Corporate Sustainability - encompassing a range of initiatives to motivate and reward behaviours that you want to encourage including travelling sustainably, supporting local businesses and charities and community groups. Outcomes include improving air quality, cost-saving and reducing your Carbon Footprint. Environment - motivate employees to actively energy-save, dispose of waste more responsibly and use cars less. Bolster your organisation's green credentials! Employee Health & Wellbeing - motivate and encourage your employees to be active, physically and/or socially. Outcomes

Last updated

BetterPoints Revenue

In 2024, BetterPoints's revenue reached $5.9M. The company previously reported $2.8M in 2024. Since its launch in 2007, BetterPoints has shown consistent revenue growth.

BetterPoints Revenue GrowthReported revenue / ARR by year$0$1M$3M$4M$5M$6M2007200920112013201520172019202120232024$0$1M$6MSource: GetLatka.com
YearMilestone
2024BetterPoints Hit $5.9m revenue in November 2024
2024BetterPoints Hit $2.8m revenue in October 2024
2023BetterPoints Hit $1.7m revenue in December 2023
2021BetterPoints Hit $1.3m revenue in April 2021
2007Launched with $0 revenue

BetterPoints Valuation, Funding Rounds

BetterPoints is a bootstrapped SaaS startup. Founded in 2007, BetterPoints has grown to $5.9M in revenue without raising any venture capital or outside funding.

As a self-funded SaaS company, BetterPoints has built its business with no outside investment.

BetterPoints Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120072007 cumulative: $0 • 2007 Founded: $02007 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

BetterPoints Employees & Team Size

BetterPoints employs approximately 19 people as of 2026.

BetterPoints has 19 total employees in different roles and functions.

BetterPoints Team GrowthReported headcount over time0481216202007200920112013201520172019202120232024001919Source: GetLatka.com
YearMilestone
2024Reached 19 employees (October 2024)
2023Reached 19 employees (December 2023)
2022Reached 18 employees (December 2022)
2021Reached 18 employees (December 2021)
2021Reached 16 employees (April 2021)

Founder / CEO

Richard Kirk

CEO at BetterPoints Ltd. Proven strategic thought leader who effectively accelerates business performance by identifying and developing opportunity and "making it happen". Practical and commercial.

Q&A

QuestionAnswer
What's your age?-
Favorite online tool?-
Favorite book?-
Favorite CEO?-
Advice for 20 year old self-

Customers

We do not have customer count information for BetterPoints yet.

Frequently Asked Questions about BetterPoints

What is BetterPoints's revenue?

BetterPoints generates $5.9M in revenue.

Who is the CEO of BetterPoints?

The CEO of BetterPoints is Richard Kirk.

How much funding does BetterPoints have?

BetterPoints raised $0.

How many employees does BetterPoints have?

BetterPoints has 19 employees.

Where is BetterPoints headquarters?

BetterPoints is headquartered in Virginia Water, England, United Kingdom.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .