How Bluerabbit CEO Bernardo Letayf grew Bluerabbit to $133.2K revenue and 12 customers in 2024.

Blue Rabbit was a gamification platform doing seven thousand bucks a month about two years ago Copa hit them hard they're now doing 200 bucks a month they do have some seasonality where they'll do about you know five six up to ten twenty thirty thousand bucks in Revenue so they haven't shut it down yet but he is working on a side project uh which he'll launch here shortly we'll see what happens hey folks my guest today is Bernardo Latif he's an expert trainer and speaker with over 10 years in the communication industry formerly a teacher and web ux designer he created Blue Rabbit to gamify education the award-winning platform I successfully gamified over 12 000 players in all continents and is currently being used to gamify corporate training programs events and schools Bernardo you ready to take us to the top yeah I'm sure I am all right give me an update when we last spoke you were serving 45 customers how many that was in 2020. how many customers are you working with today and how are they using you well unfortunately we're buried down that path um we lost a lot of business because of the pandemic so from the 45 we had we um I'm pretty sure the wheel somewhere around 12 now because we have a lot more independent individual users but we lost a lot of uh big businesses that were working with us so yeah we're a little does that mean revenue is also down since 20 years down really way down we're we're really under the covers right now well so how do you decide like when you shut this thing down because in 2020 you told me you were doing about seven thousand bucks a month in Revenue right so it's about 80 000 a year if you're way down I mean you're making like 10 20 grand a year why not shut this down and go get a full-time job or something well the the situation I am is standing at right now it's a little complicated because we moved to Florida and now uh I have certain visa restrictions so I cannot get a job right now so I'm still pushing for blue ride for a little while and I was also invited to a different project I'm working on um with some people in Germany so uh right now I'm kind of like doing that and I am taking care full-time of my daughter so it's also it's also another uh really upside of my of my current current status you can see behind you we see that we see the all the yeah the stickers everywhere yeah so so what is mrr today um sorry what's MMR monthly monthly recurring Revenue oh uh it should be I know it sounds uh I really wanted to share this because I've been hearing all the other uh interpreters that they interviewed with you and they have really great numbers but we've been doing not always not always there's all kinds of stories yeah I wanted to share one that a little bit of a struggle here um we're somewhere around uh two hundred dollars a month so it's really really really low but it's keeping us afloat with a little bit of the cost a little bit of keeping up the service around um and um thankfully the last around last month we got three contracts with uh with some of our former clients and we recovered a little bit from the from the very uh slipper slope so we got a little bit of Revenue in the past um a month we got somewhere around uh Bernardo though I mean this is regardless if you get like a couple extra bucks I mean this is the entrepreneur struggle right I mean you got a new kid you're cranking along I mean but you can't like pay rent and buy food on 200 bucks a month absolutely I have the fortune of of a beautiful wife who has been able to support us for a good time uh okay so she has the safer sort of corporate gig that it frees up your time to take the risk on the startup a little bit yes I see is she also in software yeah she works for one of the biggest uh tech companies ah very cool so why not I mean you have the luxury of sort of experimenting here and I believe are you also an engineer do you write code I do write code yes why not pivot why not try something new that's what I'm doing with uh with with this uh people I'm working with in Germany we're pivoting into a different um a different so what do you mean you're working with them are you a co-founder at a new company from with German co-founders or what do you mean working with German people yeah we're working on a new company with this people over there I I really don't want to disclose much because we we both agree that we're not going to disclose a lot about it right now we're still working on our MVP to to release it um but it's kind of like a step before of what you would do with blue rabbit uh as a software it would be a like like on a higher end that reaches out to a different Market to a broader market and it's a lot easier to to sell and build on it but it's also pre-revenue yeah oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually 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is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from Real Time valuation data points Founders share with us on the show so traction 1.2 million seed around 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview and how did you find this German co-founder and what gets you excited about this new idea well he's another gamification expert uh and he reached out to me because he learned a little bit of what the struggle like was going through Blue Rabbit when we were talking about it in social media and uh he reached out and say hey why don't you come over you I feel like I I'm talking with him a little bit when I'm talking to you because he was kind of like with this same approach hey why don't we try something different I've been thinking about this idea for a while and I know that you that that you could uh move a little bit around there and they're like let's do it so that's what I've been working in the past a few months would you ever sell Blue Rabbit for you know five thousand bucks I don't know that's uh that has been a very big question uh on our end I talked to my uh partners and the the things about the seasonality of the rabbit as you said like selling it for five thousand dollars or something um within the seasonality between September and of March maybe over a little bit February it's gonna resell a lot more and we make a lot more than five thousand dollars in that in that in that period but it's not enough to get us through the entire year it's like you end up making thirty thousand dollars in in that period of time and um so it makes no sense to sell it because it at the same time allows me to sell uh why don't these why don't these customers quit I mean if they love the tool and they're willing to pay your promo why did they churn um well one of those I can tell you it was going to be a very big contract it was going to be somewhere around 200 000 a year and uh they within the the corporation they can utilize the gamification team they had built I mean I'm...