St. George, UtahFounded 2017CEO Jay Crew
Booty Bands and Barbells is a direct-to-consumer female fitness brand selling home gym equipment, resistance bands, protein, and a subscription fitness app under the bootybands.com domain.
Booty Bands & Barbells' last reported revenue was $5.5M in 2020 (Jay Crew on camera). GetLatka estimates it at about $10.2M a year (October 2024). Booty Bands & Barbells is #409 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| 2018 | $300K | Jay Crew on cameraWatch at 9:59 |
| 2020 | $5.5M | Jay Crew on cameraWatch at 1:27 |
| Sep 2021 | $6M | – |
| Nov 2022 | $7M | – |
| Nov 2023 | $8.8MEST. | GetLatka estimate |
| Oct 2024 | $10.2MEST. | GetLatka estimate |
– source not recorded
Booty Bands & Barbells is privately held, so there is no Booty Bands & Barbells stock to buy. Investors valued it at $10M in its September 2021 Raising Now round.
Valuation history$10M Raising Now 2021$100K Angel 2018
Booty Bands & Barbells has raised $2.3M across two rounds since 2018. The latest was a $2.2M Raising Now round in September 2021.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Sep 2021 | Raising Now | $2.2M | $10M | – |
| Jun 2018 | Angel | $100K | $100K | Jay Crew on cameraWatch at 10:38 |
| Total raised | $2.3M |
Nathan Latka has interviewed Booty Bands & Barbells once, speaking with Jay Crew. Each figure links to the second it was said.
Watch: How Booty Bands & Barbells Hit $5.5M in 2020 Revenue and 50,000 Lifetime Customers (Interview with CEO Jay Crew)September 2021 · Jay Crew, Co-Founder and CEO
Growth tactics they described: Influencer MarketingWatch at 3:31
Jay Crew founded Booty Bands & Barbells in 2017 and runs it as CEO. Booty Bands & Barbells had 6 employees (October 2024, LinkedIn), down from 8 a year earlier.
| As of | Employees | Source |
|---|---|---|
| Oct 2024 | 6 | |
| Nov 2023 | 8 | – |
| Nov 2022 | 7 | – |
| 2021 | 11 | Jay Crew on cameraWatch at 11:27 |
| Nov 2020 | 5 | – |
GetLatka estimates Booty Bands & Barbells' revenue at about $10.2M a year (October 2024). The last reported figure was $5.5M in 2020, as Jay Crew said on camera.
Investors valued Booty Bands & Barbells at $10M in its September 2021 Raising Now round.
Booty Bands & Barbells has raised $2.3M across two funding rounds. The latest was a $2.2M Raising Now round in September 2021.
No. Booty Bands & Barbells is a private company, so its shares aren't traded on a stock exchange.
Booty Bands & Barbells had 6 employees in October 2024, according to LinkedIn.
Jay Crew is the CEO of Booty Bands & Barbells and founded the company in 2017. Nathan Latka interviewed Jay Crew in September 2021.
Jay Crew founded Booty Bands & Barbells in 2017.
12 said on camera · 1 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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