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Jay Crew

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How Booty Bands & Barbells Hit $5.5M in 2020 Revenue and 50,000 Lifetime Customers (Interview with CEO Jay Crew)

Jay Crew (Co-Founder and CEO of Booty Bands & Barbells) spoke to Nathan Latka on September 16, 2021.

Booty Bands & Barbells figures from the interview

Revenue (2020)
$5.5M
Customers (cumulative, since 2017)
50,000
Average Order Value (2021)
$268
Gross Margin (2021)
56%
Team Size (2021)
11
“We're the original bootybands. We own the trademark bootybands. We started off just the product, resistance bands, bootybands, made it a little bit different and better. And then from there, we really fell in love with our customers, not the product, and started making other products and barbells, dumbbells, protein, digital products, a fitness app, and it kind of all formed into a complete home gym from there.”
“Last year was 5,500,000. Our run rate should be about six this year. We had to slow back the reins on scaling. We're planning to double our revenue. But I'm sure, as you know, anybody else listening to this, commodities have just skyrocketed lumber, steel. We were starting off in steel, which is their biggest selling product. 83% of our revenues are barbells and dumbbells. Steel went from $0.30 a pound to a dollar 40 in under a year.”
“Fitness app right now, we just started in November and it's growing about 6% month over month and we're doing we have about 800 active paid subscribers right now, so about 15,000 a month.”

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Bio

Booty Bands & Barbells® is an established female fitness brand. Our complete home gym, educational content, fitness app, and our best tasting protein help women create long term results. Goal: End the toxic weight loss loop for 1mm customers by 2025.

Company

Booty Bands & Barbells

St. George, United States · Founded 2017

Revenue
$10.2M
Funding
$2.3M
Team size
6
Customers
50K

Company profile →CEO interview →