Brainboard Revenue, Valuation & Funding (2024)

Brainboard reported approximately $40,000 in monthly recurring revenue as of February 2022, equivalent to roughly $480,000 on an annualized basis. Belhaoues confirmed the figure during the interview, noting it was lower than a simple multiplication of 10 customers by the $12,000 average contract value would suggest, because early customers received discounts of 15 to 25 percent in exchange for annual commitments or structured feedback arrangements.

Brainboard had more than 10 paying customers as of February 2022, all of them enterprise accounts in the cloud architecture and infrastructure engineering space. Belhaoues described the customer base as early-stage, noting the company had only been running active sales for five months at the time of the interview.

The company's pricing is structured on a per-user, per-month basis. Belhaoues cited an average contract value of $12,000 per month, though early customers received discounts of 15 to 25 percent in exchange for annual commitments or regular structured feedback sessions, including monthly or biweekly check-in meetings. He gave an example of a 10-seat account costing $12,000 per month annually with no hidden costs.

Brainboard also ran more than 100 free 14-day proof-of-concept trials in the period leading up to the interview, of which 10 converted to paid customers, a conversion rate of 10 percent. The POC process begins with a LinkedIn outreach message asking for feedback on the product, followed by a free trial sign-up, a product demo, and a conversation with decision makers once end-user validation is established.

Brainboard operates a per-user, per-month SaaS model targeting enterprise cloud architecture teams. Belhaoues emphasized that predictable pricing is a deliberate differentiator in a market where cloud infrastructure costs are typically variable and opaque. The company does not charge for its 14-day proof-of-concept period, absorbing that cost as part of its sales motion.

The go-to-market strategy is bottom-up: the team first engages individual cloud architects and engineers through LinkedIn outreach, allows them to test the product, and then escalates to decision makers once end-user satisfaction is established. Belhaoues said LinkedIn is the most effective channel for reaching the target persona, as cloud architects actively maintain professional profiles there. Cold outreach on LinkedIn is the primary growth tactic.

Profitability was not discussed in the interview. Gross margin, burn rate, runway, churn, net revenue retention, LTV, CAC, and payback period were not disclosed. The company's revenue per customer implied by the stated figures is approximately $12,000 per month at list price, with actual realized revenue per customer lower due to the 15 to 25 percent early-customer discounts. Belhaoues noted the company is pursuing a first partnership arrangement that began approximately one week before the interview, though no financial terms were disclosed. The cloud infrastructure market Brainboard operates in was cited by Belhaoues as generating more than $300 billion in annual revenue, which he used to frame the size of the addressable opportunity.

Brainboard had a team of six people as of February 2022. Belhaoues described the team composition as himself handling sales and some marketing, one additional person in marketing, one additional person in sales, and the remaining members working as developers. No other named team members or executives were identified in the interview beyond co-founder Jeremy.