Brandfolder logo
Founded 2012


2020 Revenue





How Brandfolder hit $24.0M in Revenue with 4K Customers in 2020.

About Brandfolder

Brandfolder is a global software company headquartered in Denver, Colorado.|Brandfolder is a digital asset management (DAM) platform for storing, distributing, and manipulating brand assets.

Monthly Revenue


$1.0M (0.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Brandfolder CEO Luke Beatty on 12/01/2020

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3501 Wazee Street DenverColoradoUnited States

Brandfolder Revenue

In 2020, Brandfolder revenue run rate hit $24.0M in revenue.


Brandfolder Valuation and Funding History

Brandfolder has raised a total of $10.7M.

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Funding DateRoundAmountTotalValuation


Brandfolder has 4K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$3.0K40 month payback period024681012141618202224262830323436384042


Brandfolder has an annual churn rate of 12.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Brandfolder has 75 employees. They have 31 sales reps that carry a quota, an engineering team of 15 and a marketing team of 4.


Total Team Size



15 (20%)


31 (41%)


4 (5%)


Luke Beatty

Luke Beatty serves as the Chairman and CEO of Brandfolder, a digital asset management platform located in Denver. Prior to that, he served as the President of Media Brands at Verizon/ AOL. Luke founded Associated Content, Inc. in 2004 and served as its President & CEO. He sold that company to Yahoo in 2010. Prior thereto, Luke served on the executive management team of WAND, Inc. His expertise is in contextual advertising models, online media collection, and distribution strategies. In his free time, Luke is a youth lacrosse coach and fly fishes around the world. He holds an M.Ed. from Harvard University and a B.A. from Connecticut College.


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Brandfolder Board of Directors

Mickey ArabelovicBoard Member

Brandfolder Executives

Jim HanifenChief Product Officer
Steven BakerPresident, Chief Executive Officer

Brandfolder Employees

Eddie KangInvestor
Eric KrauseSenior Software Engineer
Kevin SchwindtSoftware Consultant

Frequently Asked Questions about Brandfolder

When was Brandfolder founded?

Brandfolder was founded in 2012.

Who is the CEO of Brandfolder?

The CEO of Brandfolder is Luke Beatty

How many employees does Brandfolder have?

Brandfolder has 75 employees.

How much revenue does Brandfolder generate?

Brandfolder generates $24.0M in revenue.

How much funding does Brandfolder have?

Brandfolder has raised $10.7M.

Where is Brandfolder headquarters?

Brandfolder is headquartered at 3501 Wazee Street DenverColoradoUnited States

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