- Revenue
- $52M
- Customers
- 2.5K
- Year founded
- 1990
- Team size
- 319
Top 50 Marketing Resource Management Software Companies (August 2026)
As of August 2026, Latka tracks 57 marketing resource management software companies. They have combined revenues of $248M and employ 4.7K people. They have raised $24.4M and serve 358.5K customers combined.
Every company below sells marketing resource management software to other businesses and is ranked by its most recent annual revenue. Revenue, funding, headcount and customer figures come from CEO interviews on the Latka podcast, public company filings, and Latka estimates where a company has not disclosed a number.
What Marketing Resource Management Software Companies do
Marketing Resource Management (MRM) Software is a category of tools designed to help organizations manage their marketing resources efficiently. MRM software facilitates the planning, execution, and analysis of marketing activities by providing features like resource allocation, budget management, and project tracking. This type of software enables marketing teams to streamline their processes, optimize workflows, and improve collaboration across various projects. Typical use cases of MRM software include campaign planning, content management, and team coordination. Key features often found in MRM platforms include workload management, performance tracking, and analytics capabilities to help marketers assess the effectiveness of their campaigns. Common buyer personas include marketing professionals, project managers, and operations teams looking for ways to enhance productivity and ensure that marketing initiatives align with organizational goals.
- Companies
- 57
- Revenue
- $248M
- Funding
- $24.4M
- Employees
- 4.7K
Filters
Sorting: Highest -> Lowest
Top Marketing Resource Management Software Companies by revenue
Showing 10 of 57 companies ranked by annual revenue.
- Revenue
- $20.4M
- Customers
- 5K
- Year founded
- 2001
- Funding
- $7M
- Team size
- 77
3
censhare
Munich, Bavaria, Germany
Censhare, a founding partner of Entirely, is the marketing supply chain performance platform that unifies PIM, DAM, CMS, and Marmind MRM into one seamless, AI-powered ecosystem. By automating workflows, consolidating disconnected systems, and accelerating content operations, Censhare helps enterprises deliver personalization at scale, reduce costs by 70%, and cut time-to-market by 75%. Top brands like Lands’ End, IHG Resorts & Hotels, and IKEA trust Censhare to power global marketing efficiency and impact. Master Your Marketing with Censhare.
- Revenue
- $18.3M
- Year founded
- 2001
- Team size
- 166
4
mrm-global.com
Edinburgh, Scotland, United Kingdom
MRM Global is a marketing technology company that provides web-to-print software and design services to global beverage brands in over twenty different countries.
- Revenue
- $18.1M
- Year founded
- 2004
- Team size
- 3.2K
5
Mediatool
Sweden
Cloud-based remote marketing platform that helps teams to plan, execute, track and optimise media and marketing campaigns
- Revenue
- $15.5M
- Customers
- 1K
- Year founded
- 2009
- Funding
- $1.9M
- Team size
- 35
6
Coschedule
Bismarck, North Dakota, United States
Get your entire marketing strategy under one roof with CoSchedule, the #1 marketing calendar for everything you need organized.
- Revenue
- $10.3M
- Customers
- 8K
- Year founded
- 2013
- Funding
- $2.5M
- Team size
- 49
7
Mtivity
London, England, United Kingdom
Mtivity Limited provides Web-based marketing and print management solutions for marketing departments, printers, print buyers, and studio managers. Its products include Services Hub, a technology platform that enables print service providers to streamline workflow and increase visibility across the supply chain; Print Cycle, a software as a service solution that automates and streamlines day-to-day operations; and Campaign Centre, a multimedia platform that enables to store and manage various digital assets, campaigns, and marketing materials. The company also provides various services, such as on-site analysis, support, training, and development. Its customers include print services companies and non-profit environmental agencies. The company was founded in 1999 and is headquartered in London, the United Kingdom.
- Revenue
- $10M
- Year founded
- 1999
- Funding
- $9.7M
- Team size
- 14
8
MyPrint.ai
Irvine, California, United States
MyPrint is the provider of the award-winning eTools web-based portal for marketing execution. eTools helps users generate, centralize and manage marketing assets and deliver timely, impactful marketing campaigns to all enterprise users. Our services include procurement, production, fulfillment and distribution of marketing assets, templates and finished products.
- Revenue
- $6.7M
- Year founded
- 1982
- Team size
- 61
9
Bertsch Innovation Group
Stuttgart, Baden-Württemberg, Germany
PIM / DAM software manufacturer & professional services provider | mediacockpit SaaS for omni-channel product and media communication.
- Revenue
- $6.5M
- Customers
- 1K
- Year founded
- 1999
- Team size
- 52
10
Computer Market Research
Las Vegas, Nevada, United States
Founded in 1984 and based in California's high-tech corridor, Computer Market Research (CMR) stands as a leader in channel management solutions. We empower Global 5000 companies to efficiently manage channel partnerships, optimize marketing programs, and achieve maximum ROI through our innovative solutions. CMR transforms channel management by eliminating complexities, offering an automated partner relationship management system tailored to your specific business needs. Our self-service software provides unmatched flexibility and scalability, ensuring an optimized platform for channel management. Trusted by customers globally, our suite of applications includes: - PartnerPortal: Manages Deal Registration, Co-op/MDF, and Pricing. - Channel POS: Converts point-of-sale data into detailed reports. - Channel Inventory: Tracks price protection and inventory levels. - Custom Software: Provides tailored channel management solutions. CMR’s Accomplishments: - Over 42 years of empowering the channel. - Managed $104 billion in channel transactions. - Supported 54,201 users worldwide. - Partnered with 5,312 businesses across 5 continents. - Tracked over 9.2 billion units. - Maintained customer relationships for up to 20 years, averaging 8.5 years. Rooted in a tradition of excellence, CMR remains committed to driving channel efficiency and business success. Our dedicated team and cutting-edge technology ensure we are the trusted partner for navigating the complexities of channel management. Join us to experience the difference in channel solutions that are both strategic and impactful.
- Revenue
- $6.3M
- Year founded
- 1984
- Team size
- 57
Frequently asked questions about Marketing Resource Management Software Companies
How many marketing resource management software companies are there?
Latka tracks 57 marketing resource management software companies with reported revenue. Together they generate $248M in annual revenue and employ 4.7K people.
Which marketing resource management software company is the largest?
Canto is the largest, with $52M in annual revenue, founded in 1990.
How much revenue does a typical marketing resource management software company make?
The average marketing resource management software company in this list makes $4.4M a year, across 57 companies with reported revenue. They serve 358.5K customers combined.
Who are the leading Marketing Resource Management software vendors?
Ranked by annual revenue, the leaders are Canto, Wedia, censhare, mrm-global.com and Mediatool.
How much funding have marketing resource management software companies raised?
The 57 marketing resource management software companies tracked here have raised $24.4M in disclosed funding between them.
Related Marketing Software categories
Inclusion Criteria
- Must provide capabilities for resource allocation and scheduling. - Should include features for project planning and tracking. - Must support budget management and forecasting functionalities. - Should enable collaboration among team members and external partners. - Must offer reporting and analytics to assess campaign performance. - Not just focused on content management; must also facilitate overall marketing workflow optimization.