Founder Interview Video
How Brandzooka Reached 25,000 Users Across 110 Countries in 2016 (Interview with Co-Founder and CEO Aquiles La Grave)
Chapters
- 0:00Introduction and Guest Background
- 0:32What Brandzooka Does: Targeted Ads on the TV Screen
- 1:10How the Targeting Works: Over 20 Data Management Platforms
- 2:19How Programmatic OTT Advertising Works
- 4:36Self-Service vs Enterprise DSPs
- 6:08Monetization Model and Targeting Fees
- 11:05Launch in 2015 and Growth: Users and Volume by Year
- 13:42Funding History and Series A
- 14:18OTT Inventory: Hulu, Netflix, and Expansion Plans
- 15:24Famous Five Rapid-Fire Questions