O'Carroll referenced a competitor in the UK retail back-office software market that went to market seeking funding in mid-2021 and completed a majority transaction with a private equity firm. According to O'Carroll, four private equity firms competed to acquire that unnamed UK competitor around July 2021, with each firm spending an estimated $250,000 to $400,000 researching the market thesis. These figures reflect O'Carroll's account of a competitor's process and are not confirmed figures from that competitor.
O'Carroll also named NetSuite as a competitor that both Brightpearl and Sage compete against, describing Brightpearl's sector-specific retail focus as a differentiator relative to NetSuite's generalist approach. No financial figures for NetSuite were cited. Sage, with $2.3 billion in annual revenue, was described as a strategic acquirer rather than a direct competitor, though O'Carroll noted the two companies overlap in the NetSuite competitive space.