Chameleon Collective Leadership Team & Executives

Freddie Laker

CEO

Founding Partner since August 2015 to present. Freddie Laker takes an entrepreneurial approach to problem-solving, helping clients transform their businesses through unconventional thinking, shaping culture, and driving innovative growth strategies. These pillars form the foundation of Freddie’s success with both startups and established global brands for over 20 years. Inspired by his desire to support CEOs and investors by providing executive leadership, he created Chameleon Collective in 2015. He has held interim marketing leadership roles at several Private Equity-backed organizations spanning a wide range of industries, always leveraging his expertise in digital marketing and eCommerce. Notable positions have included serving as the Chief Digital Officer of Bugaboo, the SVP of Consumer Marketing & eCommerce at Nixon, VP of Marketing for Backyard Discovery, and the CMO of World Airways. Before providing interim marketing and digital leadership roles to companies, Freddie had served as a CEO three times, a CMO twice, and a VP of Strategy for one of the world’s largest digital marketing agencies. An inspiring leader, he’s passionate about his work and his desire to make a meaningful impact on companies undergoing periods of transformation.