Founder Interview Video
How Chatdesk Tripled ARR in One Year Through Upselling Existing Customers (Interview with CEO Aneto Okonkwo)
Chapters
- 0:00Introduction: Aneto Okonkwo and Chatdesk Overview
- 0:56Product Journey: From Call Deflection to Proactive Engagement
- 2:57Case Study: Land and Expand with a Real Client
- 4:48Why Upselling Matters: Value, Ease, and Stickiness
- 6:46Salesforce as the Upsell Playbook Benchmark
- 8:31What to Upsell: From Custom Requests to New Products
- 9:51Integration Philosophy: Depth, Breadth, and Cutting Edge
- 11:44Pre-Contracting All Services to Reduce Friction
- 12:18How to Upsell: Pilots, Timing, and Pricing
- 15:03Pricing Strategy: Bundles, Overages, and Discounts
- 18:04Case Study: Shea Moisture on TikTok
- 19:45Case Study: Cook Unity Win-Back Campaigns
- 21:52Q&A: Developing New Products Through Customer Conversations
- 23:08Q&A: Identifying Upsell Opportunities in Existing Accounts