Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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ChooseWhat.com is a guide for new entrepreneurs designed to navigate the startup process.ChooseWhat.com provides a business checklist so that startup businesses can save time and money because the next steps and product research have been done for you.The business checklist aims to be a guide that all startups can follow in the first quarter of business and ranges from Naming Your Business to finding Software as a Service.ChooseWhat.com also provides product reviews when it's time to choose between products.Products listed on ChooseWhat.com have been individually reviewed and researched by ChooseWhat.com employees to make sure the information presented is accurate.The ChooseWhat.com Forums provide more personal interaction.The Forums are closely monitored and questions posted are answered with genuine interest and with the user's best interests in mind.
Last updated
In 2024, ChooseWhat.com's revenue reached $673.6K. The company previously reported $497.9K in 2023. Since its launch in 2008, ChooseWhat.com has shown consistent revenue growth.
ChooseWhat.com reached a $2M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $2M | - |
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
We do not have customer count information for ChooseWhat.com yet.
ChooseWhat.com employs approximately 5 people as of 2026.
ChooseWhat.com generates an estimated $673.6K in annual revenue.
ChooseWhat.com was founded by Leo Welder.
The CEO of ChooseWhat.com is Leo Welder.
ChooseWhat.com raised $0.
ChooseWhat.com has 5 employees.
ChooseWhat.com is headquartered in Austin, Texas, United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$2M
2024 Revenue
$673.6K(Est.)
Funding
$0
Team
5
Founded
2008
| Year | Milestone | Source |
|---|---|---|
| 2024 | ChooseWhat.com Hit $673.6k revenue in October 2024 | Estimated |
| 2023 | ChooseWhat.com Hit $497.9k revenue in December 2023 | Estimated |
| 2021 | ChooseWhat.com Hit $414.9k revenue in April 2021 | |
| 2008 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 5 employees (October 2024) | |
| 2023 | Reached 5 employees (December 2023) | |
| 2022 | Reached 5 employees (December 2022) | |
| 2021 | Reached 5 employees (December 2021) | |
| 2021 | Reached 5 employees (April 2021) |
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