How Clipr CEO Nathaniel Suissa grew Clipr to $261.4K revenue and 20 customers in 2024.

hello everyone my guest today is nathaniel suissa he has built a company called clipper which is a solution to create and publish mobile web pages and pages inspired by stories format like on insta instagram and snapchat since companies struggle to convert on mobile they make them achieve objectives much quicker they help companies achieve these objectives much faster in terms of sales lead loyalty and monetizing attention all right nathaniel you're ready to take us to the top yeah sure okay so i mean is it as straightforward as it sound this is a b2b solution that helps companies create story you know interfaces yeah exactly that's great what's what's the revenue model is it sas yeah it's this model so it's like a subscript subscription model based on the amount of traffic that companies could need on their webpages that we that the solution creates and could go from 100 to 2000 dollars per month what would you say an average is more like 100 per month yes the average is more like 300 to 400 per month okay 300 per month and when did you launch company what year launched it commercially and we built uh the technical stuff like few months before sorry when did you launch what year we built we launched this show in april and a few months before we starting building the product that's great and then what do you get today in terms of total customers what do you mean how many customers how many customers yeah we have 20 customers that for an amount total amount of 10k of mrr okay so about 10 000 bucks today in mrr which means each one's actually paying a little bit more than 300 bucks a month they're each paying caught 500 bucks per month yeah and and they're paying that vol what they pay per month is tied mostly to how many hits their websites are getting yeah they pay for the number of visits that are directed to the pages created through our solutions and for them it's like beneficial because they have higher conversion rates on the traffic the the direct through clipper pages compared to their organic website and have you done this bootstrapped or have you raised capital could do wee bits have you done this bootstrapped or have you raised capital no we bootstrapped for the moment and we want to to iterate more before uh raising capital churn is critical kind of in any sas company what's your churn today uh for 20 clients we lost two of them so it's not be great but we know the reasons for which we lost them and we we think that we didn't target good clients to keep them for a long time so that would be call it 10 annual logo churn but we're talking about a very very small sample size here yeah but also we launched almost for six months so we don't have enough you know historic data to to know the exact channel i mean well you know it's more than ten percent you've lost two out of twenty yeah no yeah yeah yeah um interesting um how are you getting these customers you know how'd you sign up the first customer uh for now we only do uh direct sales so it could be called mailing intros direct selling because we we want to understand what what other clients needs before scaling so it's one-to-one sales for the moment and what's so what's the team size today and how many of them are on sales so we are five and the team doing sales including me are two persons okay and everyone's based in france yeah five people that's great um when you're selling you know when you wake up tomorrow morning how do you decide who to reach out to are these people that are coming to your website or you're reaching out to them no we were doing it outbound we select uh which kind of target we want it could be medium-sized brands or retailers we select some verticals could be fashion food like travel and we find the the perfect prospect to to contact yeah nathan anything that's what i'm interested in what is your perfect contact i mean are these mainly e-commerce brands or is it some other kind of brand the perfect prospect for us it could be brands that are doing irretailing that are medium-sized and that are also doing social advertising okay so so if you're gonna go and prospect based off who's doing social advertising where do you go to quickly find all the companies doing social advertising uh you have linkedin also how do you know from linkedin though who's doing social advertising or not you you can check on the facebook page information if the company does those social advertisings you have the historic of the of the ads yeah since few months yep you're saying this was a feature facebook rolled out to deal with election ads here in the united states you could essentially click on a page and see all the ads they're running what you're saying is if a brand like cara who you guys have on your website you can go to the facebook page see all the ads if they're running ads it's a good sign for you exactly exactly okay let's keep going with with that example so you find a brand they're running facebook ads does it have to be e-commerce not it could be commerce or not e-commerce because the only thing that we need to know is that does the brand have an objectives the objective could be get more leads get more clients to sell products increase loyalty and we we have formats for the the page that are built for the solution for each objectives what converts so what converts but let's say i'm going to make one example here let's say i want to use you and i have a big instagram following and i put together a digital ebook for 19. and i linked that ebook in my bio to my clipper page what should i put on my clipper page to get the highest amount of sales you you just put vertical medias that you could have that could fit to the story formats we can also find some for you you just upload it you build the clip like you say which kind of form do you want to put into the clip it takes like two minutes your objectives would be to get more leads for my book i suppose and it takes like two minutes to to have the clip ready once you upload the media net and you select which field on the form you want to get the leads and i mean what i'm asking is what's good and what's bad so if i drive a thousand views to that clipper page for my 19 ebook um and i asked for their email and then on the second screen i asked them to pay with paypal what what would you consider really good in terms of conversion rate to email lead and conversion rate to actually buying the 19 ebook i i would try to try both because you know it's not both it's it's the same funnel they land on the page they put their email and then the next step is they they purchase yeah so what do you mean what is a typical funnel i'm asked you are the guy with the data on how this is converting so if i drive a thousand leads to my clipper page yeah and how many of them putting in their email would be a good conversion rate oh okay okay what what is the typical conversion rate that you have on your website if if it's uh we have a case of a client the typical conversion rate we write without clipper would be maybe one percent or 1.5 and with clipper we were able to double it how if i wanted to send an email blast out to my you know 80 000 email subscribers and i put a link in obviously if they click the link via their desktop i don't want them to go to the clipper page but if they click it via their mobile i want them to go to the clicker page how could i handle that when you build a clip with our solution you have a special link this link when you share it if someone clicking on this stop it will automatically goes on your desktop website and if he's on mobile he will go on the clip for all the views that i drive to my website through your link do you count that against my view total that you priced me on yeah yeah why why though you're not on the web you're not on the website though on a desktop no no no no i don't yeah you will we only count the number of visits that are going on the clips to mobile from all about it yeah got it very cool that's great all right uh let's uh let's wrap up here but well by the way you are you guys doing any paid acquisition right now and if so what's your cac no no no no earlier yeah so too early for that probably too earlier for a lifetime value yeah yeah because it's the maximum time that we have our clients it's like six months so we need to wait more for that all right let's wrap up here with the famous five number one what's your favorite business book um [Music] number two is there a ceo you're following or studying i listen a lot to garyvee obviously you know them and i also read about elon musk historical business techniques number three what's your favorite online tool for building your business online tool to build a business uh commercially or in general your favorite tool linkedin okay number four how many hours of sleep do you get every night six and what's your situation married single kids singing uh no kiddos all right and how old are you nathaniel 33 33 last question what do you wish your 20 year old self knew to test uh the products without building it test product first before you invest in building it coming from clipper that's c l i p r dot co they just launched a recently a couple of months ago now they're serving about 20 customers paying 500 bucks a month so 10 grand in monthly recurring revenue uh they're...