Cognism Leadership Team & Executives

Dominic Allon

CEO

Timo Rein, co-founder and CEO of Pipedrive an activity-based simple sales management tool that helps over 60,000 sales teams to get more organised and focused, has 15+ years of experience as a salesman, sales manager and software entrepreneur. Timo is passionate about sales tactics and has always had a knack for reading people. As CEO, Timo is responsible for setting long-term product vision and business-critical strategy goals. While Pipedrive has grown to over 300 employees working from different locations in New York, Lisbon, London and Estonia, Timo is still closely involved in the hiring process of new people and helps to find the best possible professional and personal fit between the new employee, the job or the rest of the team. Prior to founding Pipedrive Timo worked for eleven years as one of the three partners at Vain & Partners, a sales consulting and training company with clientele like PwC, Coca Cola and Nissan. Timo’s goal was to create programs that would help different companies and people sell more, and manage better. Timo worked with about 30-40 companies, and 500 people each year to figure out ways to better sales results in different industries. Timo also considers selling books door-to-door for 3 months in 2000 (in California, US) with Southwestern Comp, crucial to his sales experience that was eventually put to use as the architecture of Pipedrive. He was in top 1% performers among 4,000 sales people and while he never thought he was the type of person who could sell, he pulled off 14-hour-long days, 6 days a week, and 12 weeks in a row. Timo’s first full time job as a university student was a recruiter when he worked for four years interviewing people applying for managerial and specialist positions in different companies. Timo studied psychology at Tartu University, and completed his BA studies in 1999.