Founder Interview Video
How Cohley Reached 220 Brands in 2020 While Raising Only About $2.3M (Interview with Co-Founder and CEO Tom Logan)
Chapters
- 0:00Introduction and Company Overview
- 0:18Competitive Positioning and Sales Mousetrap
- 0:59What Cohley Does and Why Brands Pay
- 1:47Customer Mix and COVID Impact on Content
- 2:22Founding Story and Early Beta Customers
- 3:48Creator Marketplace GMV and Monetization Model
- 5:22Pricing and Average Contract Value
- 7:10Revenue History and LTV to CAC
- 8:27ICP Focus and Churn in SMB Cohort
- 9:15Sales Team and Quota Structure
- 9:57Team Size and Argentina Engineering Team
- 10:43Funding History and Debt Round Plans
- 12:19Why Debt Over Equity and Exit Optionality
- 15:11Famous Five Rapid Fire Questions