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How Collective Idea CEO Daniel Morrison grew Collective Idea to $7.5M revenue with a 6 person team in 2024.

We are a small, agile software-development team driven to find solutions beyond code. Our code is great, and well never denigrate it, but we understand code is a tactic toward a solution rather than a solution in itself. End result: we make our clients more productive and their processes more efficient.

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Collective Idea Revenue

In 2024, Collective Idea's revenue reached $7.5M. The company previously reported $1.1M in 2024. Since its launch in 2005, Collective Idea has shown consistent revenue growth.

Collective Idea Revenue GrowthReported revenue / ARR by year$0$2M$4M$6M$8M20052007200920112013201520172019202120232024$0$840K$8MSource: GetLatka.com
YearMilestone
2024Collective Idea Hit $7.5m revenue in November 2024
2024Collective Idea Hit $1.1m revenue in October 2024
2023Collective Idea Hit $1m revenue in December 2023
2021Collective Idea Hit $840k revenue in April 2021
2005Launched with $0 revenue

Collective Idea Valuation, Funding Rounds

Collective Idea is a bootstrapped Application Development Software startup. Founded in 2005, Collective Idea has grown to $7.5M in revenue without raising any venture capital or outside funding.

As a self-funded Application Development Software SaaS company, Collective Idea has built its business with no outside investment.

Collective Idea Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120052005 cumulative: $0 • 2005 Founded: $02005 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Collective Idea Employees & Team Size

Collective Idea employs approximately 6 people as of 2026, down from 8 in 2023.

Collective Idea has 6 total employees in different roles and functions.

Collective Idea Team GrowthReported headcount over time03581013200520072009201120132015201720192021202320240066Source: GetLatka.com
YearMilestone
2024Reached 6 employees (October 2024)
2023Reached 8 employees (December 2023)
2022Reached 8 employees (December 2022)
2021Reached 8 employees (December 2021)
2021Reached 10 employees (April 2021)

Founder / CEO

Daniel Morrison

Daniel Morrison is listed as Founder / CEO at Collective Idea.

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Customers

We do not have customer count information for Collective Idea yet.

Frequently Asked Questions about Collective Idea

What is Collective Idea's revenue?

Collective Idea generates $7.5M in revenue.

Who founded Collective Idea?

Collective Idea was founded by Daniel Morrison.

Who is the CEO of Collective Idea?

The CEO of Collective Idea is Daniel Morrison.

How much funding does Collective Idea have?

Collective Idea raised $0.

How many employees does Collective Idea have?

Collective Idea has 6 employees.

Where is Collective Idea headquarters?

Collective Idea is headquartered in Holland, Michigan, United States.

Compare Collective Idea to the industry

Collective Idea operates across multiple industries. Browse revenue, funding, and growth data for Collective Idea in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .