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How Collective Idea CEO Daniel Morrison grew to $7.5M revenue with a 6 person team in 2024.

We are a small, agile software-development team driven to find solutions beyond code. Our code is great, and well never denigrate it, but we understand code is a tactic toward a solution rather than a solution in itself. End result: we make our clients more productive and their processes more efficient.

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Collective Idea Revenue

In 2024, Collective Idea's revenue reached $7.5M. The company previously reported $1.1M in 2024. Since its launch in 2005, Collective Idea has shown consistent revenue growth.

Collective Idea Revenue GrowthReported revenue / ARR over time$0$2M$4M$6M$8M20052007200920112013201520172019202120232024$0$840K$7.5MSource: GetLatka.com
YearMilestoneSource
2024Collective Idea Hit $7.5m revenue in November 2024
2023Collective Idea Hit $1m revenue in December 2023Estimated
2021Collective Idea Hit $840k revenue in April 2021
2005Launched with $0 revenue

Collective Idea Valuation, Funding Rounds

Collective Idea is a bootstrapped Application Development Software startup. Founded in 2005, Collective Idea has grown to $7.5M in revenue without raising any venture capital or outside funding.

As a self-funded Application Development Software SaaS company, Collective Idea has built its business with no outside investment.

Collective Idea Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12005Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Daniel Morrison

CEO

Daniel Morrison is listed as CEO at Collective Idea.

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Customers

We do not have customer count information for Collective Idea yet.

Collective Idea Employees & Team Size

Collective Idea employs approximately 6 people as of 2026, down from 8 in 2023.

Collective Idea Team GrowthReported headcount over time03581013200520072009201120132015201720192021202320240066Source: GetLatka.com
YearMilestoneSource
2024Reached 6 employees (October 2024)
2023Reached 8 employees (December 2023)
2022Reached 8 employees (December 2022)
2021Reached 8 employees (December 2021)
2021Reached 10 employees (April 2021)

Frequently Asked Questions about Collective Idea

What is Collective Idea's revenue?

Collective Idea generates $7.5M in revenue.

Who founded Collective Idea?

Collective Idea was founded by Daniel Morrison.

Who is the CEO of Collective Idea?

The CEO of Collective Idea is Daniel Morrison.

How much funding does Collective Idea have?

Collective Idea is bootstrapped and has not raised outside funding.

How many employees does Collective Idea have?

Collective Idea has 6 employees.

Where is Collective Idea headquarters?

Collective Idea is headquartered in Holland, Michigan, United States.

Compare Collective Idea to the industry

Collective Idea operates across multiple industries. Browse revenue, funding, and growth data for Collective Idea in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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Collective Idea Revenue 2024: $7.5M ARR (Bootstrapped)