Convertkit logo
Founded 2013

Convertkit

2021 Revenue

$29.0M

YOY

Funding

$0.0

How Convertkit hit $29.0M in Revenue with 36K Customers in 2021.

About Convertkit

Get the automations and email marketing tools you need to grow your blog and business. Join 19,000+ creators and try ConvertKit today.|Email Marketing for Bloggers

Monthly Revenue

$2.4M

$83.3K (0.00%)
Total Expenses

$2.1M

=
Net Income

$280.0K

Ebidta Margin

11.59%

+
YOY Growth

=
Rule of 40

12


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Convertkit CEO Nathan Barry on 10/03/2021

Watch the podcast


Headquarters

1000 West Myrtle Street BoiseIdahoUnited States
$Funding$Revenue

Convertkit Revenue

In 2021, Convertkit revenue run rate hit $29.0M in revenue.

236.00%▲129.00%▲50.00%▲26.00%▲12.00%▲4.00%▲$1.7M$5.8M$13.2M$19.8M$25.0M$28.0M$29.0M

Convertkit Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation

Customers

Convertkit has 36K customers.

Lifetime Months

13

×
Monthly ARPU

$48.0

=
Lifetime Dollars

$640.0


Acquisition Cost

Average Annual Price

$576.0

$0$576.0024681012

Churn

Convertkit has an annual churn rate of 90.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-90.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

10.00%

Team

Employees

Convertkit has 78 employees. They have 9 sales reps that carry a quota They have an engineering team of 18. and a marketing team of 5.

201420162021-60.00%▼225.00%▲
DistributionQty

Total Team Size

78

Engineers

18 (23%)

Sales

9 (12%)

Marketing

5 (6%)

CEO/Founder

Nathan Barry

In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys.


CEO Q&A

What's your age?

26

Favorite online tool?

Workable

Favorite book?

Predictable Success

Favorite CEO?

No

Advice for 20 year old self

Double down sooner


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Frequently Asked Questions about Convertkit

When was Convertkit founded?

Convertkit was founded in 2013.


Who is the CEO of Convertkit?

The CEO of Convertkit is Nathan Barry


How many employees does Convertkit have?

Convertkit has 78 employees.

How much revenue does Convertkit generate?

Convertkit generates $29.0M in revenue.


How much funding does Convertkit have?

Convertkit has raised $0.0.


Where is Convertkit headquarters?

Convertkit is headquartered at 1000 West Myrtle Street BoiseIdahoUnited States

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