Convertkit logo
Founded 2013

Convertkit

2020 Revenue

$25.0M

YOY

26.26%

Funding

$0.0

Overview

About Convertkit

Get the automations and email marketing tools you need to grow your blog and business. Join 19,000+ creators and try ConvertKit today.|Email Marketing for Bloggers

Monthly Revenue

$2.1M

+ $433.3K (26.26%)
Total Expenses

$1.8M

=
Net Income

$250.0K

Ebidta Margin

12.00%

+
YOY Growth

26.26%

=
Rule of 40

38


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Convertkit CEO Nathan Barry on 12/02/2020

Watch the podcast


Headquarters

1000 West Myrtle Street BoiseIdahoUnited States

Convertkit Revenue vs Funding

$Funding$Revenue

Convertkit Revenue

In 2020, Convertkit revenue run rate hit $25.0M in revenue.

236.00%▲129.00%▲50.00%▲26.00%▲$1.7M$5.8M$13.2M$19.8M$25.0M

Convertkit Valuation and Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation

Customers

Convertkit has 34K customers.

Lifetime Months

13

×
Monthly ARPU

$48.0

=
Lifetime Dollars

$640.0


Acquisition Cost

Average Annual Price

$576.0

$0$576.0024681012

Churn

Convertkit has an annual churn rate of 90.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-90.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

10.00%

Team

Employees

Convertkit has 66 employees. They have 10 sales reps that carry a quota They have an engineering team of 15. and a marketing team of 4.

20142016201820192020-60.00%▼96.00%▲17.00%▲11.00%▲
DistributionQty

Total Team Size

66

Engineers

15 (23%)

Sales

10 (15%)

Marketing

4 (6%)

CEO/Founder

Nathan Barry

In previous careers Nathan has been a designer, author, and blogger. After learning the power of email marketing he gave up a successful blogging career to build ConvertKit. Outside of work Nathan spends his time playing soccer, woodworking, and chasing after his two little boys.


CEO Q&A

What's your age?

26

Favorite online tool?

Workable

Favorite book?

Predictable Success

Favorite CEO?

No

Advice for 20 year old self

Double down sooner


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Frequently Asked Questions about Convertkit

When was Convertkit founded?

Convertkit was founded in 2013.


Who is the CEO of Convertkit?

The CEO of Convertkit is Nathan Barry


How many employees does Convertkit have?

Convertkit has 66 employees.

How much revenue does Convertkit generate?

Convertkit generates $25.0M in revenue.


How much funding does Convertkit have?

Convertkit has raised $0.0.


Where is Convertkit headquarters?

Convertkit is headquartered at 1000 West Myrtle Street BoiseIdahoUnited States

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