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Kit (Formerly Convertkit) Alternatives & Competitors

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The closest alternatives to Kit (Formerly Convertkit) are Keap, Flodesk and Kajabi. Kit (Formerly Convertkit) generates $43.8M in revenue with 149 employees. Every one of the 10 alternatives below is compared with Kit (Formerly Convertkit) on revenue, funding, customers, team size and founding year.

Kit (Formerly Convertkit) at a glance

Revenue
$43.8M
Valuation
$459.9M
Customers
49K
Team size
149
Founded
2013

Kit (Formerly Convertkit) vs its top alternatives

Kit (Formerly Convertkit) is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.

Kit (Formerly Convertkit) compared with its top alternatives on revenue, funding, customers and team size
CompanyKit (Formerly Convertkit) logoKit (Formerly Convertkit)This companyKeap logoKeapFlodesk logoFlodeskKajabi logoKajabiGetresponse logoGetresponseActiveCampaign logoActiveCampaignSubstack Inc logoSubstack IncIntuit Mailchimp logoIntuit MailchimpAWeber logoAWeberBeehiiv logoBeehiiv
Revenue$43.8M$99M$27M$75M$150M$290.5M$45M$180.1M$52.8M$30M
Valuation$459.9MNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosed
Funding raisedNot disclosed$129.5MNot disclosed$550MNot disclosed$360M$117.3MNot disclosedNot disclosed$49.7M
Customers49K45K80K19K100K145K500K140M120K20K
Team size149360504034858652.6K1.6K99142
Cash flow$280KNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosedNot disclosed
Founded2013200220192010199820032020200119982021
HQBoise, United StatesUnited StatesUnited StatesUnited StatesPolandUnited StatesUnited StatesUnited StatesUnited StatesUnited States

Kit (Formerly Convertkit) competitors ranked

Keap logo

1. Keap

United States · Landing Page Builders

Keap is a business automation and CRM software company targeting small businesses with annual revenues around one million dollars. The company originally focused on sales and marketing software for established small…

Keap revenue & fundingKit (Formerly Convertkit) vs Keap

Revenue
$99M
Funding
$129.5M
Customers
45K
Team size
360
Flodesk logo

2. Flodesk

United States · Landing Page Builders

Flodesk is a bootstrapped email marketing and e-commerce platform built for small business owners, solopreneurs, photographers, coaches, and creative service providers. Founded in 2019 by Rebecca Shostak, Martha Bitar…

Flodesk revenue & fundingKit (Formerly Convertkit) vs Flodesk

Revenue
$27M
Customers
80K
Team size
50
Kajabi logo

3. Kajabi

United States · Landing Page Builders

Kajabi is a platform for online course creation and marketing. The company was founded in 2010 and is headquartered in Irvine, California. Kajabi's platform allows users to create and sell online courses, membership…

Kajabi revenue & fundingKit (Formerly Convertkit) vs Kajabi

Revenue
$75M
Funding
$550M
Customers
19K
Team size
403
Beehiiv logo

9. Beehiiv

United States · Landing Page Builders

Beehiiv is a SaaS email platform and ad network founded in 2021 by Tyler Denk and co-founders Ben and Jake. The company enables publishers, content creators, and businesses to send newsletters, grow their audiences, and…

Beehiiv revenue & fundingKit (Formerly Convertkit) vs Beehiiv

Revenue
$30M
Funding
$49.7M
Customers
20K
Team size
142

How Kit (Formerly Convertkit) compares

Barry cited Mailchimp as the primary long-term competitive reference point. He estimated, based on trends from previously reported figures, that Mailchimp generates approximately $750 million in annual revenue, possibly approaching $1 billion, after nineteen years in business. This is Barry's estimate of a competitor and is not a Mailchimp-confirmed figure.

Barry told Latka he met Mailchimp CEO Ben Chestnut at the Inc. 5000 conference in 2018, where Chestnut spent thirty minutes discussing how Mailchimp's free plan drove significant enterprise account acquisition. Barry also referenced Constant Contact as a competitor that Mailchimp displaced through its freemium strategy. He described ConvertKit's growth curve as ahead of where Mailchimp was at the equivalent eight-year mark in its history, though he acknowledged he does not have Mailchimp's exact historical figures.

Kit (Formerly Convertkit) vs the Landing Page Builders market

Kit (Formerly Convertkit) ranks #5 of 105 Landing Page Builders companies by annual revenue, putting it in the top 5% of the market.

Companies tracked
105
Median revenue
$990K
Median funding
$25M
Median team size
7

Who uses Kit (Formerly Convertkit)

Customers Kit (Formerly Convertkit) has named publicly in interviews, filings and case studies.

  • Daily Stoic

More about Kit (Formerly Convertkit)

How Kit (Formerly ConvertKit) Hit $25M Revenue on SEO and Community Flywheels

ConvertKit, now Kit, reached $25M revenue with no funding by engineering flywheels: creator stories that generated photography that generated backlinks that generated search traffic. Nathan Barry explained every gear on tape, including the profit-sharing spreadsheet.

Read the full article

Kit (Formerly Convertkit) competitors FAQ

Who are Kit (Formerly Convertkit)'s competitors?

The closest alternatives to Kit (Formerly Convertkit) are Keap, Flodesk and Kajabi. This page compares each of them with Kit (Formerly Convertkit) on revenue, funding, customers and team size.

What is the best alternative to Kit (Formerly Convertkit)?

Keap is the closest alternative to Kit (Formerly Convertkit), generating $99M in revenue. Which alternative fits best depends on budget and company size, so compare all 10 alternatives above before choosing.

How much revenue does Kit (Formerly Convertkit) generate?

Kit (Formerly Convertkit) generates $43.8M in revenue.

How many customers does Kit (Formerly Convertkit) have?

Kit (Formerly Convertkit) has 49K customers.

Is Kit (Formerly Convertkit) bigger than Keap?

No. Keap generates $99M in revenue versus $43.8M at Kit (Formerly Convertkit).