Founder Interview Video
How Coralogix Hit $12M ARR and 2,000 Customers in 2021 (Interview with CEO Ariel Assaraf)
Chapters
- 0:00Introduction and Israeli Intelligence Background
- 1:07What Coralogix Does: Observability and Data Analytics
- 2:42Zero Revenue Years 2014 to 2017
- 3:22First Revenue and Near Shutdown in 2017
- 5:252019 Acquisition Offer and Decision to Stay Independent
- 9:27Series A from Aleph VC and 2019 Growth
- 10:58COVID Impact and Stalled Growth in Early 2020
- 11:56Series B Raise and Streamer Product Vision
- 13:51Optimizing Round Structure over Valuation, and ESOP
- 16:38Revenue Growth and $12M ARR
- 17:40Launching Security with Bundled Consulting
- 20:222,000 Customers and Customer Tiers
- 21:59Multi-Product Upsell and Net Dollar Retention
- 23:12Team Size, Engineers, and Hiring Plans
- 24:57Not Selling: Acquisition Talks and Growth Plans
- 25:33Cap Table Cleanup and Secondary Transaction
- 27:15Future Fundraising Plans
- 28:59Famous Five: Books, Tools, and Lessons Learned