Founder Interview
How CoSchedule Reached 8,000 Customers with a Marketing Calendar Built in North Dakota (Interview with CEO and Co-Founder Garrett Moon)
- Interviewee
- Garrett MoonCEO and Co-Founder
Company Metrics at Interview Time
Customers (at interview)
8,000+
First Funding Round (2014)
$500K
Team Size (at interview)
Around 65
Year Founded
2013
Historical Snapshot
These numbers were reported by Garrett Moon during the interview and are a historical snapshot, not current figures. See CoSchedule’s current numbers.
Key Takeaways
- 01CoSchedule launched in late 2013 and closed the year with close to 100 customers and roughly $1,000 to $1,500 in MRR
- 02The company raised $500,000 in its first round in 2014 and about $2.7M in total by the time of the interview
- 03At interview time CoSchedule was serving more than 8,000 customers across 100-plus countries
- 04The average customer paid between $50 and $150 per month, and plans started at about $40 per month
- 05Team headcount was around 65, with roughly 50% in product and 10% each in success, sales, marketing, and admin
- 06CoSchedule started blogging long before it had written any code and had over 10,000 people on its email list when it launched
- 07Free tools paid off: the Headline Analyzer alone brought in thousands of email subscribers, leads and customers
- 08Both funding rounds were priced equity rounds, not convertible notes
- 09Expansion revenue came primarily from moving customers up tiers, helped by a plan trial upgrade flow that let users try the next plan up for 30 days
- 10Until the November before the interview, CoSchedule had no paid sales and did everything inbound and self-serve; by the interview it was doing more and more paid spend
Company Metrics at Time of Interview
| Metric | Value | Source |
|---|---|---|
| Customers (at interview) | 8,000+ | Founder interview |
| ARPU (at interview) | Between $50 and $150 per month | Founder interview |
| Starting Plan Price (at interview) | About $40 per month | Founder interview |
| Total Raised (at interview) | About $2.7M | Founder interview |
| Team Size (at interview) | Around 65 | Founder interview |
| Product Team Share of Headcount (at interview) | About 50% | Founder interview |
| First Funding Round (2014) | $500K | Founder interview |
| Year Founded | 2013 | Founder interview |
| Email List at Launch (2013) | 10,000+ | Founder interview |
| Customers at End of 2013 | Around 90 to 100 | Founder interview |
| MRR at End of 2013 | $1,000 to $1,500 | Founder interview |
| Countries Served (at interview) | 100+ | Founder interview |
| Plan Trial Upgrade Window (at interview) | 30 days | Founder interview |
Growth Breakdown
Revenue
CoSchedule closed 2013 with roughly $1,000 to $1,500 in MRR after launching in late September of that year. At interview time the company had 8,000-plus customers paying between $50 and $150 per month on average, and plans started at about $40 per month.
Customers
The company grew from close to 100 customers at the end of 2013 to more than 8,000 customers across 100-plus countries at the time of the interview. Until the November before the interview the company had no paid sales and did everything inbound and self-serve; by the time of the interview it was doing more and more paid spend.
Team
Headcount stood at around 65 at interview time. Roughly 50% of the team was in product, with the remaining staff split approximately 10% each across customer success, sales, marketing, and admin.
Funding
CoSchedule raised $500,000 in 2014, its first round of funding, and had raised about $2.7M in total by the time of the interview. Both rounds the company completed were priced equity rounds rather than convertible notes, reflecting the preferences of the investor community in North Dakota.
Growth Strategy
Pre-Launch Content Marketing
Before writing a single line of code, Garrett Moon and his co-founder started a blog and published weekly posts on the topics CoSchedule was being built to address. By the time the product launched in late 2013, they had built an email list of more than 10,000 people already interested in the product.
Free Analytical Tools
CoSchedule built the Headline Analyzer and the Social Message Optimizer by mining the data already flowing through their platform, correlating headlines and social messages with performance outcomes. Garrett said the headline research paid off for multiple years: the Headline Analyzer alone brought in thousands of email subscribers, leads and customers. He described the Social Message Optimizer as the same type of tool, built from millions of messages sent through CoSchedule.
Inbound and Self-Serve Acquisition
Until the November before the interview, the company had no paid sales and did everything through inbound marketing and self-serve sign-ups. A small content marketing team and occasional engineering support kept customer acquisition costs low.
Plan Trial Upgrade Flow
CoSchedule built what Garrett called the plan trial upgrade flow, which let users trial the feature set of the plan above theirs for 30 days before moving them into that plan. Expansion revenue came mainly from moving customers up tiers, and Garrett said efforts like this one had driven it, after early years when there was not yet enough product to tier properly.
Sticky Product Features
The ReQueue automation feature, which recycles social messages to fill gaps in a user's social schedule, was designed to become stickier the more content a user adds. Garrett noted that the more time users invest in such features, the more value they see over time, which supports retention.
Best Quotes
“We launched late twenty thirteen and really got off the ground in 2014 after we took our first round of funding. And, you know, again, a little bit of backstory, my co founder and I were running a marketing agency. We were doing website design and some customer development, and we were doing all of our own marketing, you know, our own blog posts or on social.”
“Gosh, you know what, we probably closed the year with almost a 100 customers actually in just a couple of months. We launched towards the end of September and probably two or three months, you're probably just around 90 customers, you know, so like, you know, thousand bucks, $1,500 in MRR, something like that pretty well.”
“We raised a $500,000 in 2014. Total raise, to date is about 2.7.”
“Yeah, we're serving more than 8,000 customers, you know, 100 plus countries, and, growing very quickly.”
“The weirdest thing we did is we actually started doing inbound marketing long before we even had written code. We actually started with marketing for our entire product. So we launched our site, we started our blog and we started talking about the topic that we were building, which is something that a lot of people are doing more so now they didn't do a lot of that in 2013.”
“Headline analyzer has brought in thousands to our email list, thousands of lead, thousands of customers. I mean, it's been a huge win.”
“Our headcounts are around 65.”
“We've done a lot of things where we built what we call the PTEF, which we call the plan trial upgrade flow, which has allowed users to trial a feature set in a plan above theirs for thirty days, and then we'll move them, into that plan after that time.”
What Happened Next
At the time of this interview, CoSchedule had grown from a product that Garrett Moon and his co-founder, who had been running a marketing agency, launched in late 2013, to a team of around 65 serving more than 8,000 customers in more than 100 countries. Garrett Moon described the company as growing very quickly and beginning to experiment with paid acquisition after years of purely inbound, self-serve growth. This page reflects what was reported during the recording and is a point-in-time snapshot. Visit the CoSchedule company profile for current figures.
View CoSchedule’s current profile and metricsFull Transcript
Chapters
- 0:01Introduction and the North Dakota Startup Scene
- 1:04What CoSchedule Does and How It Makes Money
- 1:39ARPU and Plan Range
- 1:55Product Walkthrough and Customer Story
- 3:29Company Origin and Launch Year
- 4:01Early Revenue and First Customers
- 4:36Funding History
- 5:14Current Customer Count and Scale
- 6:23ReQueue Feature and Product Lessons
- 7:56Product Hunt and Traffic Events
- 8:46Weird Customer Acquisition Tactics
- 10:04Pre-Launch Content Marketing and Free Tools
- 12:50Team Size and Headcount Breakdown
- 13:13Churn and Retention Discussion
- 14:36Expansion Revenue and Customer Acquisition Cost
- 16:42Famous Five Rapid Fire
Introduction and the North Dakota Startup Scene
Nathan Latka
00:01Hello, everybody. My guest today is Garrett Moon. He's the CEO and cofounder of CoSchedule, the web's most popular marketing calendar and fastest growing startup in North Dakota. As a thought leader, he's been blogging and speaking about content marketing, social media marketing, and started business for more than seven years. Garrett, are you ready to take us to the top?
Garrett Moon
00:19Yeah. I can't wait.
Nathan Latka
00:20Alright. Yeah. So... Okay. You can't come up my show and say you're the fastest growing in Kansas without backing that up somehow. How do you know you're the fastest growing?
Garrett Moon
00:28Well, fastest growing in North Dakota and,
00:30we you
00:32have less than a million people in our state total. So we kind of know everybody, we can know what's going on. So, you know, it's just by proxy and, you know, understand the area, but yeah, it's great to be on. And
Nathan Latka
00:45so we should so we should rephrase that. You're the only software company in North Dakota.
Garrett Moon
00:50That I wouldn't say that I definitely wouldn't say actually, our Fargo is Fargo, North Dakota has a great startup ecosystem and it's growing every year. So we're really excited about about the entrepreneur economy in Bismarck, but and in North Dakota, but yeah.
What CoSchedule Does and How It Makes Money
Nathan Latka
01:04All right. So tell us what the company does and what's your revenue model? How do you make money?
Garrett Moon
01:09Yeah, so, CoSchedule is your standard SaaS B2B company. So, you know, our model is pretty well understood out there. We build a marketing calendar, and marketing management tool for companies that are managing marketing for agencies, that are managing a lot of different projects for different clients. That goes to, you know, content, blog posts, social media, email marketing. We really provide a tool where they can do it all in one place, save a ton of time, improve
01:36their team's communication and efficiency and all those sorts of things.
ARPU and Plan Range
Nathan Latka
01:39And what's the average customer paying you per month, would you say?
Garrett Moon
01:43So our plans range, you know, about $40 a month up to about $6.700 a month, you know, and then past that and some higher plans. So you know, it's, you know, average customer probably gonna be between 50 and $150 So a
Product Walkthrough and Customer Story
Garrett Moon
01:55month
Nathan Latka
01:55or we'll call kind of maybe 75 ish range, but that helps us kind of get dialed in. The obvious question listeners hear me going is, Nathan, why would I do this? I could just use my like Google Calendar, right? So help us understand, tell us a story, a real story of a customer using you guys.
Garrett Moon
02:10Yeah. Yeah, So I think that's the exact problem, right? Is that you could use a Google calendar, but you're also going to need, some additional tools for actually content creation. So you're going bring in word processors, you're going need publishing tools, your website, your blog, or places where it's going, plus social media plus email marketing. There's a lot of moving pieces once you get into marketing and then there's more and more channels that we have to
02:30care about every single year. So our customers really come to us and what they're looking for is saying, Hey, we have all of these, we always call it the marketing stack, this broad marketing stack and everything's disconnected, it's disorganized, there's no clear communication with my team and we're really allowing them to start bringing all that in house. So we, so, you know, on top of your Google Calendar, we're adding an entire project management layer and task
02:52management layer communication center for your team. We're also adding published steps syncing, we call it. So when you actually create a blog post or something on our calendar, we're actually going to publish that and make it go live on WordPress. And then we can, start to automate things from there, your social media or email marketing or different aspects of what you're doing.
Nathan Latka
03:11So could the audience may think of this almost like a marketing version of Basecamp or Trello?
Garrett Moon
03:17Absolutely. Yeah, absolutely. I think you think about it like that, except for, you know, with marketing, we're really about the marketing schedule. So the calendar becomes really the center point for what they're doing. And then we're adding those direct integrations with the marketing tools that they're using every day.
Company Origin and Launch Year
Nathan Latka
03:29Got it. Okay. Give us some of backstory here. When did you launch the company?
Garrett Moon
03:33We launched late twenty thirteen and really got off the ground in 2014 after we took our first round of funding. And, you know, again, a little bit of backstory, my co founder and I were running a marketing agency. We were doing website design and some customer development, and we were doing all of our own marketing, you know, our own blog posts or on social. And it was working really well for us to gain clients, but you
03:55started, you know, we were able to kind of get a firsthand look at some of the problems that were inherent in the workflow and in the industry.
Early Revenue and First Customers
Nathan Latka
04:01So that was 2013. You said you really hit the ground running in 2014. Do you remember what first do you remember what first year revenue was in 2013? How low was it?
Garrett Moon
04:11Gosh, you know what, we probably closed the year with almost a 100 customers actually in just a couple of months. We launched towards the end of September and probably two or three months, you're probably just around 90 customers, you know, so like, you know, thousand bucks, $1,500 in MRR, something like that pretty well.
Nathan Latka
04:27So maybe 4 or $5,000 in total that first year. And then you said you raised in 2014. How much did you raise in 2014? And how much total have you raised to date?
Funding History
Garrett Moon
04:36We raised a $500,000 in 2014. Total raise, to date is about 2.7.
Nathan Latka
04:422,700,000. Was that second round or third round that you did? Was it priced or are you still doing convertible notes?
Garrett Moon
04:49No, both our rounds actually were priced. And a lot of that just has to do with the investor community in our state and angels that were here and what they were used to seeing and the types of deals that we could put together. So we never really did the convertible note round. So most of them are priced rounds and pretty simple, clean, clean equity rounds.
Nathan Latka
05:09So 2013, I guess that was what four or five years ago, give us an update today, how many customers are you serving?
Current Customer Count and Scale
Garrett Moon
05:14Yeah, we're serving more than 8,000 customers, you know, 100 plus countries, and, growing very quickly. And, you know, we're already talking about revenue and stuff at this point, but, you can kind of do some, you know, head math.
Nathan Latka
05:28Yeah, let me let me do some head math to get a general range here. If I take 8,000 customers times a generally, we'll do a minimum. So we know you're definitely above this, right? You said the low end of the of the ARPU range was $50. You're somewhat you're north of $400,000 in MRR at this point.
Garrett Moon
05:42Right around there.
Nathan Latka
05:43Yeah. Around there. Okay. Got it. Now is that because some of those early customers, legacy at lower price points?
Garrett Moon
05:49Absolutely. Yeah, you I mean, in four years of business, you always have a variety of customers and price points, always try to do your best to kind of grandfather them in and lots of lots of war wounds and lessons learned there. But, you know, it's just the way it goes.
Nathan Latka
06:02So give me a story about a marketing kind of tactic or thing you did where you thought the cohort that you brought in from that tactic was going to perform very well, but it surprised you and lifetime churn was way higher than your usual cohort or something crazy happened.
ReQueue Feature and Product Lessons
Garrett Moon
06:23Well, I think, you know, even one not too long ago, launched really good, great feature called ReQueue and ReQueue is an automation tool. So lots of people are scheduling social messages inside of our tool. They have been for years. They have tons of blog content there. ReQueue allowed them to start recycling some of those messages and reusing them to fill gaps in their social schedule. So it was a really cool feature. It uses a lot of
06:47the intelligence of their social stream to figure out when the best time to publish is, to give them more traffic. And, what we love about it is obviously it's kind of one of those great features where it's very sticky. The more time the user invests into it, the more value they're going to see over time. And as they build up that content library, it really sticks with them really well. And I think, you know, the lesson
07:10learned is we had great user adoption right away. It was in the first couple of months, you started to see issues with user adopting the tool. And that's really something that comes with every feature. It's one of those for us with ReQueue where, one of the lessons that we've learned is actually we made it too smart in the beginning and we've actually had to add some features to allow more manually scheduling for our users. And I
07:33think, it goes into that, age old lesson for entrepreneurship, like you really have to listen to your customer and sometimes you get moving very quickly, particularly as you get larger and you have the ability to ship quickly, you get something out there and you learn a couple of months. We kind of have to rebuild this. This just isn't, isn't what we thought it was going to be. We ended up having to kind of go back, fix
07:54the feature a little before we put it back out there.
Product Hunt and Traffic Events
Nathan Latka
07:56You were number three on Product Hunt back in on 04/09/2017. You had got a pretty healthy number of upvotes with five ten. What did how did that cohort perform? How many new website visits, new trials and new paid customers?
Garrett Moon
08:08You know, I don't even know. And there may have been a bump, there may not have been. I think one of the things that a lot of those types of events, you know, you could feature an entrepreneur.com or Inc. Or those types of things we've had, we've had all of those things happen and frequently they bring a bump in traffic, frequently they don't result in a lot of MRR. And I think it'll be very, I think
08:28if you're a consumer based product, a B2C more based product, I think those types of things can do really well. For us, we're serving a really direct niche. We're looking at professional marketing teams. So those things tend to be a blip in terms of traffic. A lot of times we don't even see them come through anymore, but, not always our best places for conversions.
Weird Customer Acquisition Tactics
Nathan Latka
08:46Okay, we're talking about negative stuff here. Let's flip the script here. What's the weirdest thing you've done to acquire good customers?
08:58Come on, you're in North Dakota, you have to be scrappy. Give me something besides paid traffic and inbound marketing.
Garrett Moon
09:05We're really good at inbound marketing.
Nathan Latka
09:05No. That's that's everyone does that though.
09:09Give me something weird.
Garrett Moon
09:10They do.
Nathan Latka
09:11With that legacy account where the the the lead the lead comes in and it and it says team size 300 and you're doing the math in your head and you go, oh my gosh, this is like a 50,000 ACV. What's you're like, got to do whatever I got to do to close this. Mean, what's the, there must be some story, something weird you've done before.
Garrett Moon
09:28Well, there's lots of customers like that, I think where they came in through self serve channels. And I think what's amazing is that they just kind of jumped into our app. We didn't necessarily know how they got there right away. And so you know, you certainly want to try and close that account, but realistically, a lot of times early days, can't push the ACV so high.
Nathan Latka
09:49So how did they you said you you don't know how they found you in the beginning. I mean, obviously you have to figure that out to know where you want to double down your marketing. Where do those kinds of customers come from?
Garrett Moon
09:59Which kind of larger customers?
Nathan Latka
10:01Well, yeah, the one you were just, the ones you were just talking about. Yeah.
Pre-Launch Content Marketing and Free Tools
Garrett Moon
10:04Our customer is, so we really focused heavily on inbound marketing. We actually stood. So the weirdest thing we did is we actually started doing inbound marketing long before we even had written code. We actually started with marketing for our entire product. So we launched our site, we started our blog and we started talking about the topic that we were building, which is something that a lot of people are doing more so now they didn't do a
10:24lot of that in 2013. So, I've actually published and wrote blog posts taking away from development time every single week to build our email list. And so one of the cool piece of that was when we launched, we had over 10,000 people in our email list already interested in the product that we were launching.
Nathan Latka
10:43So 10 ks on email as content marketing before code writing.
Garrett Moon
10:47Yeah.
Nathan Latka
10:48Now I was hoping what I was hoping you would go with this is to talk more. I agree with you. You've done some really cool things in terms of inbound marketing. It reminds me of what HubSpot has done and and some others with like the Website Grader, right? So you've got some of these kinds of tools. You have the headline analyzer and one other one, the social media optimizer. How are these working for you?
Garrett Moon
11:07Really good headline analyzer. That is a weird one because we actually started looking at, this mass amount of data that we had in our toolset, right? People were adding blog posts and they're scheduling social messages. So we had this really great correlation between the headlines that they were writing and the social messages they were sending and how well those messages were performing. So we started analyzing that. So like literally sifting through Excel files of headlines and
11:31breaking them out and trying to get hints as to what types of headlines were performing well was a very long tail piece of marketing, that has paid off for us for multiple years. Headline analyzer has brought in thousands to our email list, thousands of lead, thousands of customers. I mean, it's been a huge win. Social message optimizer is same type of thing, right? We're starting to look at the data, millions of messages that we've sent and
11:57try to understand what separates the good ones, from the not so good ones. And, we have some more things in store for that as well, but those are definitely the types of things where, they're weird in that they're heavy upfront investment. And oftentimes they require you to take development resources away from product. I have to have engineers go up with sift data and help me kind of comb through some of those things. Have to help to
12:19have them help me build analyzers. So I'm a product guy, so it's always hard to take away from our product team, but dedicating them to marketing pays off big time.
Nathan Latka
12:29Yeah, but it is definitely like a high utilization kind of thing, right? It's kind of like the app that you install in movie theaters when you're watching the movie, it tells you the best time to go take a bathroom break. Like in the moment when you're the perfect customer is looking for it, boom, it's right there and they find you.
Garrett Moon
12:45Yep, absolutely. Yep. And they're highly targeted to our, to our product niche.
Team Size and Headcount Breakdown
Nathan Latka
12:50Totally. What do you get today in terms of total employees?
Garrett Moon
12:53Our headcounts are around 65.
Nathan Latka
12:55Okay. And what's the breakdown on that, like versus sales versus engineering?
Garrett Moon
12:59Yeah, I mean, about 50% is going to be product for us. And then from there, you 10% each way in terms of success, sales, marketing and admin.
Churn and Retention Discussion
Nathan Latka
13:13Awesome. It makes good sense. Now, obviously with a lot of, kind of social media marketing tools that I run into churn is a real issue because there's so many options. What is your logo churn or if you want to do a flip retention like annually?
Garrett Moon
13:27So with churn, I think one of the advantages that we have is that the social media marketing industry, social media tools industry is definitely tough. It's sort of a race to the bottom in many ways. And we really approach it more as we really see ourselves as content plus social rather than a social tool. So we definitely provide a high level of value in terms of the social features we have, but, really we're much more focused
13:49on how our customers are putting content and social together or how they're using social as part of their overall marketing campaign. So I think that helps us, that helps us ensure and it keeps us down into the below average in terms of what we're seeing from a lot of the other teams.
Nathan Latka
14:04What Garrett, what is the number? I mean, what do you have retention wise annually?
Garrett Moon
14:08I probably won't share that.
Nathan Latka
14:09Okay, well, when you say what is I mean, when someone says they don't want to share something, usually I'm like, okay, is it maybe not as good as they say? I mean, when you say better than average in the industry, what do you consider average in the industry?
Garrett Moon
14:20Well, you know, you have a lot of people out there, I think with social, you see anything between four and seven, you know, in form of a B2C social tool, right? So, you know, we always look at that and we want to stay the way low side of that or below those, you know,
Nathan Latka
14:20That's in
14:33just to be clear, that's 4% in logo churn monthly.
Expansion Revenue and Customer Acquisition Cost
Garrett Moon
14:36Right.
Nathan Latka
14:36Got it. What about have you been built a predictable method of driving expansion revenue on these contracts year over year or is that a kind of the ASP or the ARPU on that too low to really make that predictable?
Garrett Moon
14:50Yes, so we have, so we've experimented a few different things in terms of pricing, but, expansion revenue we do right now is primarily through tier. We're moving people up based on a set of features. And one of the things we find is we're working on some things where we can do more of that by just driving up per seat, per social profile, which is something that is sort of something that's more new to us as I
15:16think as we've gone up market a little bit, it becomes more obvious. So, expansion revenue for us in the early days was really tough. I mean, we kind of had this one product, we just didn't have enough product to tier properly. So it took a couple of years to really get enough there, enough tool, enough development behind it to where you can start to your eyes on features. But, we've done a lot of things where we
15:37built what we call the PTEF, which we call the plan trial upgrade flow, which has allowed users to trial a feature set in a plan above theirs for thirty days, and then we'll move them, into that plan after that time. So, expansion revenue has been able to be driven by some of those types of efforts.
Nathan Latka
15:53Got it. And upfront initially, on average, what are you paying to acquire these customers?
Garrett Moon
15:59Cost of acquisition is really low. I mean, if you look at $700 in almost every single case,
Nathan Latka
16:05and that fully weighted does that include marketing and sale salaries or is that just paid spend?
Garrett Moon
16:10Well, so until just tell last November, we had we've had no paid paid sales. So we've done everything inbound self serve. So you have a small content marketing team, and then the occasional borrowed engineering
Nathan Latka
16:22Are those costs still included in the $100? That was my question.
Garrett Moon
16:26Marketing team would be. Absolutely. We usually don't we usually don't figure in development resource into that.
Nathan Latka
16:30No, no. Yeah.
16:31Most people don't know.
16:32Was just curious if it included marketing and sales salary.
16:34So the answer there is it sounds like it is. And you're just now starting some paid spend experiments.
Garrett Moon
16:39Yeah, we do more and more paid spend. We can do more targeting that way.
Famous Five Rapid Fire
Nathan Latka
16:42All right, Garrett. Let's wrap up here with the famous five. These are one word answers. Number one, what's your favorite business book?
Garrett Moon
16:48Let's go with High Output Management, Andy Grove.
Nathan Latka
16:51Number two, is there a CEO you're following or studying?
Garrett Moon
16:54I'm gonna go back to the Intel. I'm reading a book, the Intel Trinity. So Bob Noyes would be be the one right now.
Nathan Latka
17:00Bob Noyes?
Garrett Moon
17:02Yeah, Robert Noyes.
Nathan Latka
17:03Yep.
17:03Number three.
Garrett Moon
17:03Intel CEO.
Nathan Latka
17:04Yep.
17:05Number three, is there a, this might be it. Is there a favorite online tool you have beside your own, like acuity scheduling?
Garrett Moon
17:13I would have to go to Evernote. I mean, just use it all the time every day.
Nathan Latka
17:16Number four, how many hours of sleep do get every night?
Garrett Moon
17:19I shoot for seven. Six and a half is maybe the best I do.
Nathan Latka
17:23All right. And then what's your situation? Married, single, do you have kiddos?
Garrett Moon
17:27Married and three kids.
Nathan Latka
17:28Wow. Okay. And how old are you?
Garrett Moon
17:31I'm 35.
Nathan Latka
17:3235. Alright, last question. Take us back fifteen years. What do wish your 20 year old self knew?
Garrett Moon
17:39I guess twenty years in college, I would say finished my business degree in college. I did half of it and I didn't finish and I always think I just should have done it. Why? I don't want to be. Why do I want to finish it?
Nathan Latka
17:48Yeah, you're doing great.
Garrett Moon
17:50I did an art degree instead and so, you know, it just seemed like business was probably the better fit for where I ended up in my career. And then I want to be like take risks sooner, like just, you know, like particularly your first job coming out of school, you can make $50,000 a year doing anything. So do something else.
Nathan Latka
18:06There you guys have it from Garrett in North Dakota. Launched company in 2013, It is the all in one marketing and content calendar. They are up around 65 folks on their team. $2,700,000 raised, serving 8,000 customers, doing around $400,000 in monthly recurring revenue. Healthy logo churn monthly and obviously, super healthy lifetime value to CAC ratio. Rooting for you, Garrett. Thank you so much for taking us to the top.
Garrett Moon
18:29Yeah. Think that was fun.