Ibadan, Nigeria
Brandrex is an early-stage SaaS platform founded by Roland Umukoro and headquartered in Nigeria. The product is designed to help startups and small businesses build a complete brand identity in one place, covering name creation, logo generation, content creation, vision statements, and funnel building, all accessible through a single brand wizard workflow.
As of November 2022, Brandrex had just entered private beta, converting its first paying customer on the day of the interview at $6 in revenue. Umukoro, a sole founder aged 25, bootstrapped the MVP with $8,000 of his own capital over roughly one year, spending approximately $4,000 of that on engineering help.
Umukoro was seeking $500,000 at a $1,300,000 pre-money valuation, implying a post-money valuation of $1,800,000. His 15-month targets called for 55,000 to 60,000 users and more than $1 million in revenue, with a planned major public launch set for February 2023.