These are the top SaaS companies in Goteborg, Sweden. In todays day and age its possible to launch a company from anywhere. We wanted to show some love for Goteborg by featuring these 2 companies with combined revenues of $29.9M.
Together, Goteborg SaaS companies employ over 425 employees, have raised $12.1M capital, and serve over 34K customers around the world.
Latka gets data on SaaS companies by interviewing the founders directly. Over 3,000 interviews organized in excel.
Financial Services Software
Pagero offers e-order and e-invoice services that help businesses to streamline operations throughout the entire order-to-pay process.Their services are delivered in the cloud via Their network Pagero Online. The services are independent of ERP system, industry and transaction volume and suit all types of businesses.Pagero has over 100 employees with headquarters in Gothenburg, Sweden. They also have local sales offices in Stockholm, Oslo, Helsinki and Dublin. Over 30 developers in their R&D team constantly work with developing their services enabling their customers to get the maximum benefit from their investment.
Application Development Software
AppSpotr AB is a software company. It provides a cloud-based platform for developing apps that would help individuals and organizations to effectively develop apps in volume and publish them on the App Store and Google Play.
What are the fastest growing companies doing?
83 of the fastest growing companies that also have the most revenue have a clear expansion revenue strategy. On average, sales reps are selling plans where starting contract value is $4,606.
Those same companies employ 1,678 sales reps that carry a quota. The most common compensation plan used by these companies is a 1:5 ratio of sales rep on target earnings (OTE) to quota. Meaning if a rep can earn $200k in base and commissions, quota target for that year is set at 5x, or $1m in new ARR closed.
If you’re going to build a high growth SaaS company, you need to figure out how to scale with quota carrying sales reps.
Which CEO’s are the most efficient capital allocators?
We can measure this a variety of ways. Which company has the most revenue per employee? What about dollars in revenue compared to dollars raised? What about time, which founder went from $0 to $10m the fastest?
Looking deeper at dollars in revenue compared to dollars raised, bootstrappers take the cake because they self fund (denominator zero). When we look at companies that have raised at least $1m, Actito is the clear winner generating $21m in revenue, growing 100% yoy, on just 1m raised ($.05 dollars raised for every $1 of revenue).
Omnisend comes in a close second with $.08 dollars raised for every dollar of revenue. Doing $19m as of December 2020. Proposify gets honorable mention with $0.46 dollars raised (3.25m) for every dollar of revenue ($7m).
The worst performers here are companies like YayPay with $3.68 dollars raised ($14m) per dollar of revenue ($3.8m). Many of the worst performers just did a round of funding and haven’t had a chance to deploy to drive growth yet. That makes this data less valuable but still illustrative.