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How Coupa CEO Rob Bernshteyn grew Coupa to $1.3M revenue and 530 customers in 2021.

Coupa Software is a global technology platform for Business Spend Management.

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Coupa Revenue

In 2021, Coupa's revenue reached $1.3M. Since its launch in 2006, Coupa has shown consistent revenue growth.

Coupa Revenue GrowthReported revenue / ARR by year$0$300K$600K$900K$1M$2M200620082010201220142016201820202021$0$1MSource: GetLatka.com
YearMilestoneQuote
2021Coupa Hit $1.3m revenue in September 2021
2006Launched with $0 revenue

Coupa Valuation, Funding Rounds

Coupa reached a $732.8M valuation in 2016.

Coupa has raised $302.2M in total funding across 8 rounds, with its most recent round in 2016.

Coupa Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$200M$400M$600M$800M$1B2006200820102012201420162006 cumulative: $0 • 2006 Founded: $02007 cumulative: $2M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation2008 cumulative: $8M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation2009 cumulative: $15M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation • 2009 Series C: $8M @ $6M valuation2011 cumulative: $27M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation • 2009 Series C: $8M @ $6M valuation • 2011 Series D: $12M @ $20M valuation2012 cumulative: $49M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation • 2009 Series C: $8M @ $6M valuation • 2011 Series D: $12M @ $20M valuation • 2012 Series E: $22M @ $83M valuation2014 cumulative: $89M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation • 2009 Series C: $8M @ $6M valuation • 2011 Series D: $12M @ $20M valuation • 2012 Series E: $22M @ $83M valuation • 2014 Series F: $40M @ $273M valuation2015 cumulative: $169M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation • 2009 Series C: $8M @ $6M valuation • 2011 Series D: $12M @ $20M valuation • 2012 Series E: $22M @ $83M valuation • 2014 Series F: $40M @ $273M valuation • 2015 Series G: $80M @ $920M valuation2016 cumulative: $302M • 2006 Founded: $0 • 2007 Series A: $2M @ $4M valuation • 2008 Series B: $6M @ $15M valuation • 2009 Series C: $8M @ $6M valuation • 2011 Series D: $12M @ $20M valuation • 2012 Series E: $22M @ $83M valuation • 2014 Series F: $40M @ $273M valuation • 2015 Series G: $80M @ $920M valuation • 2016 Funding round: $133M @ $733M valuation$302M2006 Founded: $0 valuation2007 Series A: $4M valuation2008 Series B: $15M valuation2009 Series C: $6M valuation2011 Series D: $20M valuation2012 Series E: $83M valuation2014 Series F: $273M valuation2015 Series G: $920M valuation2016 Funding round: $733M valuation$733MSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2016Funding round$133.2M$732.8M18%
2015Series G$80M$920M9%
2014Series F$40M$273M15%
2012Series E$22M$82.5M27%
2011Series D$12M$20.3M59%
2009Series C$7.5M$6.4M117%
2008Series B$6M$14.7M41%
2007Series A$1.5M$4M38%

Coupa Employees & Team Size

Coupa employs approximately 3.4K people as of 2026, up from 1.9K in 2020.

Coupa has 3.4K total employees in different roles and functions and 294 sales reps that carry a quota. They have 530 customers that rely on the company's solutions.

Coupa Team GrowthReported headcount over time07501,5002,2503,0003,75020062008201020122014201620182020202220242025003,4473,447Source: GetLatka.com
YearMilestone
2025Reached 3.4K employees (July 2025)
2020Reached 1.9K employees (December 2020)
2020Reached 1.8K employees (June 2020)
2019Reached 1.5K employees (December 2019)
2018Reached 1.1K employees (December 2018)

Founder / CEO

Rob Bernshteyn

Rob is the Chief Executive Officer and President of Coupa. He serves as the Chairman of the Board of Directors. Since 2009, Rob has led Coupa to a 100% revenue growth and 95% customer renewal rate for four consecutive years. Rob has over 18 years of experience in the business software industry. He came to Coupa from SuccessFactors, where he ran Global Product Marketing & Management, as a member of the executive management team; as the company scaled from an early start up to a successful public company. Prior to that, Rob directed Product Management at Siebel Systems, where he helped build Siebel ERM into one of the company’s fastest growing product lines. Rob also did a stint in management consulting at McKinsey & Company, and spent four years at Accenture, where he focused on global SAP systems implementations. Rob is a guest lecturer at Harvard and Stanford business schools, and a frequent contributor to Forbes and Fortune magazines. He can often be heard providing commentary on major news programs including Bloomberg's Money Moves and NPR Morning Edition. Rob holds a BS in Information Systems from the State University of New York at Albany and an MBA from Harvard Business School.

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Customers

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Frequently Asked Questions about Coupa

What is Coupa's revenue?

Coupa generates $1.3M in revenue.

Who founded Coupa?

Coupa was founded by Rob Bernshteyn.

Who is the CEO of Coupa?

The CEO of Coupa is Rob Bernshteyn.

How much funding does Coupa have?

Coupa raised $302.2M.

How many employees does Coupa have?

Coupa has 3.4K employees.

Where is Coupa headquarters?

Coupa is headquartered in California, United States.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .