Critical Mixrevenue & acquisition
Consulting & AdvisoryWestport, ConnecticutFounded 2011
Critical Mix was acquired by Dynata.
Critical Mix (Acquired in 2012) was a provider of global sampling and data collection services to the market research industry.
- Customers
- 6K
Critical Mix revenue
Critical Mix's annual revenue was $1.3M in April 2021, its last figure before Dynata bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $1.3M | – |
– source not recorded
Who owns Critical Mix
Dynata owns Critical Mix. The date and price of the deal are not on record.
Critical Mix CEO, founders & employees
Brandon Reid founded Critical Mix in 2011 and led it as CEO. Critical Mix had 17 employees (April 2021).
- Brandon ReidFounder & CEO
Critical Mix FAQ
What was Critical Mix's revenue?
Before Dynata bought it, Critical Mix's annual revenue was $1.3M in April 2021 (source not recorded).
Who owns Critical Mix?
Dynata owns Critical Mix.
How many employees does Critical Mix have?
Critical Mix had 17 employees in April 2021.
Who founded Critical Mix?
Brandon Reid founded Critical Mix in 2011.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Critical Mix? Join the podcast