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Westport, Connecticut, United States
Critical Mix (Acquired in 2012) was a provider of global sampling and data collection services to the market research industry. The company used to cloud-based software tools to administer online surveys and provide real-time reporting of the collected data and various other related tools for the research and consulting organizations. The company used to strengthen and expand its core business through acquisitions. It was founded in 2011 and is headquartered in Westport, Connecticut.
Last updated
In 2021, Critical Mix's revenue reached $1.3M. Since its launch in 2011, Critical Mix has shown consistent revenue growth.
Critical Mix reached a $3.9M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $3.9M | - |
CEO
On a lucky path through design, motion graphics production, interest in psychology and an engineering type brain, he have found all my interest put to use in the application development space. Jack of all trades, master of web app design and development.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Critical Mix serves 6K customers.
Critical Mix employs approximately 17 people as of 2026. It serves 6K customers that rely on its solutions.
Critical Mix generates $1.3M in revenue.
Critical Mix was founded by Brandon Reid.
The CEO of Critical Mix is Brandon Reid.
Critical Mix raised $0.
Critical Mix has 17 employees.
Critical Mix is headquartered in Westport, Connecticut, United States.
Critical Mix operates across multiple industries. Browse revenue, funding, and growth data for Critical Mix in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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Valuation
$3.9M
2021 Revenue
$1.3M
Customers
6K
Funding
$0
Avg ACV
$215
Team
17
Founded
2011
| Year | Milestone | Source |
|---|---|---|
| 2021 | Critical Mix Hit $1.3m revenue in April 2021 | |
| 2011 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 17 employees (April 2021) |
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