Critical Mixrevenue & acquisition
Other Analytics SoftwareWestport, ConnecticutFounded 2011
Critical Mix was acquired by Dynata.
Critical Mix (Acquired in 2012) was a provider of global sampling and data collection services to the market research industry.
- Customers
- 6K
Critical Mix revenue
Critical Mix's annual revenue was $1.3M in April 2021, its last figure before Dynata bought it (source not recorded).
| As of | Revenue | Source |
|---|---|---|
| Apr 2021 | $1.3M | – |
– source not recorded
Who owns Critical Mix
Dynata owns Critical Mix. The date and price of the deal are not on record.
Critical Mix CEO, founders & employees
Brandon Reid founded Critical Mix in 2011 and led it as CEO. Critical Mix had 17 employees (April 2021).
- Brandon ReidCo-founder & CEO
Critical Mix FAQ
How much money does Critical Mix make?
The most recent figure is $1.3M in annual revenue, from April 2021 (source not recorded), before Dynata bought the company.
Who owns Critical Mix?
Dynata owns Critical Mix.
Is Critical Mix publicly traded?
No. Critical Mix is part of Dynata.
Who founded Critical Mix?
Brandon Reid, in 2011.
How many employees does Critical Mix have?
About 17 as of April 2021.
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How this page is sourced
Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Aug 10, 2026Data disclaimerReport a correctionClaim this profileRun Critical Mix? Join the podcast