Critical Mix
Valuation
$3.9M
2021 Revenue
$1.3M
Customers
6K
Funding
$0
Avg ACV
$215
Team
17
Founded
2011
How Critical Mix CEO Brandon Reid grew Critical Mix to $1.3M revenue and 6K customers in 2021.
Critical Mix (Acquired in 2012) was a provider of global sampling and data collection services to the market research industry. The company used to cloud-based software tools to administer online surveys and provide real-time reporting of the collected data and various other related tools for the research and consulting organizations. The company used to strengthen and expand its core business through acquisitions. It was founded in 2011 and is headquartered in Westport, Connecticut.
Last updated
Critical Mix Revenue
In 2021, Critical Mix's revenue reached $1.3M. Since its launch in 2011, Critical Mix has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2021 | Critical Mix Hit $1.3m revenue in April 2021 |
| 2011 | Launched with $0 revenue |
Critical Mix Valuation, Funding Rounds
Critical Mix's most recent disclosed valuation is $3.9M.
Critical Mix is a bootstrapped Other Analytics Software startup. Founded in 2011, Critical Mix has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded Other Analytics Software SaaS company, Critical Mix has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Critical Mix Employees & Team Size
Critical Mix employs approximately 17 people as of 2026.
Critical Mix has 17 total employees in different roles and functions. They have 6K customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2021 | Reached 17 employees (April 2021) |
Founder / CEO
Brandon Reid
On a lucky path through design, motion graphics production, interest in psychology and an engineering type brain, he have found all my interest put to use in the application development space. Jack of all trades, master of web app design and development.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Critical Mix acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Critical Mix
What is Critical Mix's revenue?
Critical Mix generates $1.3M in revenue.
Who founded Critical Mix?
Critical Mix was founded by Brandon Reid.
Who is the CEO of Critical Mix?
The CEO of Critical Mix is Brandon Reid.
How much funding does Critical Mix have?
Critical Mix raised $0.
How many employees does Critical Mix have?
Critical Mix has 17 employees.
Where is Critical Mix headquarters?
Critical Mix is headquartered in Westport, Connecticut, United States.
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Compare Critical Mix to the industry
Critical Mix operates across multiple industries. Browse revenue, funding, and growth data for Critical Mix in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .