Callens referenced Strava as an example of a company that beat its competition largely through superior customer analytics experience, noting that many running and cycling apps once competed in that space but few remain prominent today. This was offered as an illustrative analogy, not a direct competitive comparison to Cumul.io.
Callens also noted at the March 2023 event that the conference floor had many vendors offering dashboards, describing dashboards as a commodity. No specific rival embedded analytics vendors were named by Callens in this interview.