Founder Interview Video
How Cumul.io Helps SaaS Platforms Deliver Customer-Facing Analytics at Scale (Interview with Founder and CEO Karel Callens)
Chapters
- 0:00Karel Callens Introduction and Background
- 0:30What Cumul.io Does
- 0:59Defining Customer Analytics Experience
- 1:59Why SaaS Companies Should Care: The McKinsey Research
- 2:59Three Business Reasons for Client-Facing Analytics
- 5:25What Bad Customer Analytics Looks Like: G2 Research Findings
- 7:01What Great Customer Analytics Experience Looks Like
- 8:31The Five Levels Framework Overview
- 8:59Level 1: Getting the Basics Right
- 9:26Level 2: Customer-Specific Dashboards
- 11:13Level 3: Embedding Analytics Natively in Your Platform
- 13:03Level 4: Empowering Customers with Interactivity
- 13:42Level 5: Proactive Automation and Free-Form Reports
- 15:13Call to Action and Q&A
- 16:33How Cumul.io Works as a Plug-In Component