Founder Interview Video
How Customer.io Grew from $1M ARR to Millions in ARR and 250 Employees Over 12 Years (Talk by CEO Colin Nederkoorn)
Chapters
- 0:00Introduction of Colin Nederkoorn
- 0:15Bike ride story and path to founding Customer.io
- 1:48Talk overview: lessons from $1M to $10M ARR
- 2:44Audience poll and target stage
- 3:07Founding criteria: SaaS, peer market, revenue-connected
- 4:25First customers and reaching $1M ARR by 2014
- 5:54Mistakes overview: things that don't make the beer taste better
- 9:11Database mistake: closed-source distributed store acquired by Apple
- 11:20JavaScript MVC framework bet and rewrite cost
- 13:02People mistakes: scrappy doers vs. systems builders
- 14:41Not valuing sales: onboarding specialists vs. account executives