D-ID Revenue & Funding (2024)

Gil Perry told Latka in May 2021 that D-ID had crossed, or was on track to cross, $1 million in revenue on its new AI face platform product line during 2021, stating the company had already met its goals for the year very quickly. Perry declined to specify the precise cumulative revenue figure, saying only that the company had not disclosed how much it had sold to date.

D-ID served dozens of customers as of May 2021, Perry confirmed, placing the count between 10 and 100. The company's strategy at that time was focused on large enterprises rather than high-volume, low-value accounts. Perry confirmed that average contract values were above $100,000 per year, describing the figure of $100,000 as a floor rather than a precise average, and noting that contract size varied widely depending on customer scale.

The company's first customer was BlackRock, signed in 2017 through a connection made at the 8200 EISP accelerator in New York. BlackRock used D-ID's original privacy solution to protect employee photographs from facial recognition. MyHeritage became a prominent later customer, using D-ID's technology for its Deep Nostalgia product and generating 80 million API calls in two months. The MyHeritage app reached the top of the App Store free-apps chart in 22 countries, including rankings above Facebook, TikTok, and Instagram, as a direct result of the Deep Nostalgia feature powered by D-ID's API.

Pricing follows an annual license structure combined with a per-API-call fee. Perry did not disclose a specific per-call rate.

D-ID generates revenue through two components: an annual license fee paid by each enterprise customer, and a usage-based charge for every call made to its API. Perry described the model as a SaaS API, noting that every animation or synthetic video generated by a customer triggers a billable API call. The MyHeritage relationship, which produced 80 million calls in two months, illustrates how usage-based revenue can scale rapidly with a single high-volume customer.

Contracts are structured as annual licenses with the per-API-call layer on top, making the model a hybrid of recurring subscription and consumption-based revenue. Perry indicated that the company was preparing to sign a contract with a large social network, which he expected would generate API call volumes substantially larger than the MyHeritage engagement.

Profitability was not discussed in the interview. Gross margin, churn, net revenue retention, CAC, LTV, burn rate, and runway were not disclosed.

D-ID employed 24 people full time as of May 2021, Perry confirmed. Of those, 13 to 14 were engineers, reflecting the company's deep-learning and computer-vision focus. The company had a single quota-carrying sales representative at the time of the interview, supplemented by a business development person and several marketers.

Perry said D-ID was actively building out its sales team in both the United States and Israel, and planned to invest in customer support and customer success functions as demand grew.