Databox logo
Founded 2015


2020 Revenue






How Databox hit $3.7M in Revenue with 2K Customers in 2020.

About Databox

Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.

Monthly Revenue


+ $86.0K (38.39%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Databox CEO Peter Caputa on 12/02/2020

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25 First Street CambridgeMassachusettsUnited States

Databox Revenue

In 2020, Databox revenue run rate hit $3.7M in revenue.


Databox Valuation and Funding History

Databox has raised a total of $3.7M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation
09/03/2015Seed Round$3.3M
03/01/2013Pre Seed Round$400.0K


Databox has 2K customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$1.8K3 month payback period024681012


Databox has an annual churn rate of 46.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Databox has 70 employees. They have 5 sales reps that carry a quota, an engineering team of 22 and a marketing team of 3.


Total Team Size



22 (31%)


5 (7%)


3 (4%)


Peter Caputa

Peter Caputa IV is VP Sales at HubSpot. As HubSpot employee #15, Pete has played a pivotal role in helping to develop the people, processes and systems that have helped HubSpot scale to 1,000+ employees, 2300+ agency partners, 15,000+ customers and $115M in revenue. Pete now oversees teams across the sales department—including the media team, which he helped build from the ground up. An expert on the B2B media industry and inbound marketing, Pete has helped hundreds of companies transform the way they attract, convert, and close customers for both themselves and their advertisers.


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Frequently Asked Questions about Databox

When was Databox founded?

Databox was founded in 2015.

Who is the CEO of Databox?

The CEO of Databox is Peter Caputa

How many employees does Databox have?

Databox has 70 employees.

How much revenue does Databox generate?

Databox generates $3.7M in revenue.

How much funding does Databox have?

Databox has raised $3.7M.

Where is Databox headquarters?

Databox is headquartered at 25 First Street CambridgeMassachusettsUnited States

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