DataStax logo
Founded 2011


2019 Revenue






How DataStax hit $150.0M in Revenue with 500 Customers in 2019.

About DataStax

DataStax, Inc. is a data management company based in Santa Clara, California.|DataStax is the open, multi-cloud stack for modern data apps, built on Apache Cassandra™ and the Stargate™ open source API platform

Monthly Revenue


+ $4.2M (50.00%)
Total Expenses


Net Income


Ebidta Margin


YOY Growth


Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing DataStax CEO Jonathan Ellis on 12/01/2020

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3975 Freedom Circle Santa ClaraCaliforniaUnited States

DataStax Revenue

In 2019, DataStax revenue run rate hit $150.0M in revenue.


DataStax Valuation and Funding History

DataStax has raised a total of $215.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


DataStax has 500 customers.

Lifetime Months

Monthly ARPU


Lifetime Dollars

Acquisition Cost

Average Annual Price




DataStax has an annual churn rate of 0.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




DataStax has 650 employees. They have 65 sales reps that carry a quota, an engineering team of 164 and a marketing team of 21.


Total Team Size



164 (25%)


65 (10%)


21 (3%)


Jonathan Ellis

I have had the privilege of serving in many roles throughout my career, ranging from software engineer to CEO. In addition to operating positions, I have also served on public and private company boards, and have enjoyed writing and speaking on a variety of topics. Through it all, my common passion is being part of teams where people achieve more together than they ever thought possible. I developed a strong sense of teamwork in my early years as a scholarship football player at the University of Louisville, followed by 13 years of high school coaching back when my schedule as a software developer permitted me to do both! After 25+ years in the technology industry, I remain a dedicated student of leadership and teamwork as I continue to apply my passion for coaching to the business world.


What's your age?


Favorite online tool?

21:50 Slack

Favorite book?

The Advantage

Favorite CEO?

Brad Smith

Advice for 20 year old self

Don't be so arrogant

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Frequently Asked Questions about DataStax

When was DataStax founded?

DataStax was founded in 2011.

Who is the CEO of DataStax?

The CEO of DataStax is Jonathan Ellis

How many employees does DataStax have?

DataStax has 650 employees.

How much revenue does DataStax generate?

DataStax generates $150.0M in revenue.

How much funding does DataStax have?

DataStax has raised $215.0M.

Where is DataStax headquarters?

DataStax is headquartered at 3975 Freedom Circle Santa ClaraCaliforniaUnited States

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