Demandbase vs POP: Revenue, Funding & Team Size Compared
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Demandbase generates $200M in revenue; POP generates $164.3M. Demandbase is 1.2× bigger than POP by revenue. The table below compares Demandbase and POP on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  DemandbaseThis company |  POP |
|---|---|---|
| Revenue | $200M | $164.3M |
| Valuation | $7.9B | Not disclosed |
| Funding raised | $133.2M | Not disclosed |
| Customers | 400 | Not disclosed |
| Team size | 925 | 1.5K |
| Founded | 2005 | 1996 |
| HQ | San Francisco, United States | Seattle, United States |
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Demandbase at a glance
Demandbase generates $200M in revenue with 925 employees, headquartered in San Francisco, United States.
- Revenue
- $200M
- Valuation
- $7.9B
- Funding
- $133.2M
- Customers
- 400
- Team size
- 925
- Founded
- 2005
Demandbase is a B2B marketing technology company that provides account-based marketing (ABM) solutions to businesses. The company was founded in 2005 and is headquartered in San Francisco, California. Demandbase's platform helps businesses…
POP at a glance
POP generates $164.3M in revenue with 1.5K employees, headquartered in Seattle, United States.
- Revenue
- $164.3M
- Team size
- 1.5K
- Founded
- 1996
We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, the data-informed approach helps us form…
Other Demandbase alternatives
Demandbase competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Demandbase vs POP: frequently asked questions
Is Demandbase or POP bigger?
Demandbase is the bigger company by revenue, at $200M against $164.3M for POP.
How much revenue does Demandbase make?
Demandbase generates $200M in annual revenue with a team of 925.
How much revenue does POP make?
POP generates $164.3M in annual revenue with a team of 1.5K.
How much funding has Demandbase raised?
Demandbase has raised $133.2M in total funding since it was founded in 2005.