Demandbase
2024 Revenue
$750M
Customers
400
Funding
$133.2M
YOY
75.4%
Avg ACV
$1.9M
Team
925
Founded
2005
How Demandbase CEO Gabe Rogol grew Demandbase to $750M revenue and 400 customers in 2024.
Demandbase is a B2B marketing technology company that provides account-based marketing (ABM) solutions to businesses. The company was founded in 2005 and is headquartered in San Francisco, California. Demandbase's platform helps businesses identify and target key accounts, engage with them across multiple channels, and measure the effectiveness of their marketing efforts. Their solutions are used by a variety of industries, including technology, financial services, healthcare, and manufacturing. The company has received numerous awards and recognition for its innovative approach to B2B marketing.
Last updated
Demandbase Revenue
In 2024, Demandbase's revenue reached $750M. The company previously reported $478.4M in 2024. Since its launch in 2005, Demandbase has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | Demandbase Hit $750m revenue in November 2024 |
| 2024 | Demandbase Hit $478.4m revenue in October 2024 |
| 2023 | Demandbase Hit $427.5m revenue in December 2023 |
| 2017 | Demandbase Hit $96m revenue in January 2017 |
| 2005 | Launched with $0 revenue |
Demandbase Valuation, Funding Rounds
Demandbase has not publicly disclosed its valuation. The company has raised $133.2M in total funding to date.
Demandbase has raised $133.2M in total funding across 5 rounds, with its most recent round in 2017.
| Year | Round | Amount | Valuation | % Sold |
|---|---|---|---|---|
| 2017 | Funding round | $25M | - | - |
| 2017 | Funding round | $48.8M | - | - |
| 2015 | Funding round | $30M | - | - |
| 2014 | Funding round | $15M | - | - |
| 2013 | Funding round | $14.4M | - | - |
Demandbase Employees & Team Size
Demandbase employs approximately 925 people as of 2026, down from 938 in 2023.
Demandbase has 925 total employees in different roles and functions and 78 sales reps that carry a quota. They have 400 customers that rely on the company's solutions.
| Year | Milestone |
|---|---|
| 2024 | Reached 925 employees (March 2024) |
| 2023 | Reached 938 employees (December 2023) |
| 2022 | Reached 938 employees (December 2022) |
| 2021 | Reached 911 employees (December 2021) |
| 2020 | Reached 337 employees (December 2020) |
| 2020 | Reached 313 employees (June 2020) |
| 2019 | Reached 326 employees (December 2019) |
| 2018 | Reached 308 employees (December 2018) |
| 2017 | Reached 250 employees (January 2017) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | 54 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
See how Demandbase acquires and retains customers with data on acquisition costs and revenue performance. Log in to access the complete customer economics dashboard.
LockedFrequently Asked Questions about Demandbase
What is Demandbase's revenue?
Demandbase generates $750M in revenue.
Who is the CEO of Demandbase?
The CEO of Demandbase is Gabe Rogol.
How much funding does Demandbase have?
Demandbase raised $133.2M.
How many employees does Demandbase have?
Demandbase has 925 employees.
Where is Demandbase headquarters?
Demandbase is headquartered in San Francisco, California, United States.
People Also Viewed
Altimetrik
Altimetrik is a pure-play digital business services company. We focus on delivering business outcomes with an agile, product-oriented approach. Our digital business methodology provides a blueprint to manage data as well as develop, scale, and launch new products to market faster. Our team of 6,000+ practitioners with software, data, cloud engineering skills help create a culture of innovation and agility that optimizes team performance, modernizes technology, and builds new business models. As a strategic partner and catalyst, Altimetrik quickly delivers results without disruption to the business.
Plaid Inc
Turn data into revolutionary financial products Connect to real-time insights on the Plaid Network to create fast, safe, and smart financial experiences.
Metropolis
Metropolis is a proprietary AI- and computer vision-based operating system designed to revolutionize parking management and support the advancement of mobility capabilities.
Alan
Alan provides online digital insurance services focusing on health and wellness. The company offers health insurance services, providing solutions tailored to simplify access to corporate insurance.
Calm
Calm.com is a digital wellness and meditation company best known for its app, Calm, which focuses on promoting mental health and wellness. The app offers a range of services including guided meditations, sleep stories, breathing programs, and relaxing music. It is designed to help users reduce stress, improve sleep, and enhance overall well-being. Founded in 2012 by Alex Tew and Michael Smith, Calm has grown to be a significant player in the digital wellness space. The company has expanded its offerings over time and in 2022, it acquired Ripple Health Group, moving further into the mental health sector. This acquisition aligns with the launch of Calm Health, a service aimed at providing comprehensive mental healthcare solutions.
Moniepoint
Moniepoint (formerly TeamApt) is a Nigerian fintech company based in Lagos that provides banking services and loans via an online banking app. It is Africa's all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management.
Compare Demandbase to the industry
Demandbase operates across multiple industries. Browse revenue, funding, and growth data for Demandbase in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .