Demandbaserevenue & funding
Advertiser Campaign Management Software680 Folsom Street, Suite 400, San Francisco, CaliforniaFounded 2005
Demandbase is a B2B marketing technology company that provides account-based marketing (ABM) solutions to businesses. The company was founded in 2005 and is headquartered in San Francisco, California.
- Customers
- 400
Demandbase revenue
Demandbase's annual revenue was $200M in December 2024 (Press & News), the most recent figure on record.
All 4 revenue readings, with sources
| As of | Revenue | Source |
|---|---|---|
| Jan 2017 | $96M | – |
| Dec 2023 | $427.5MEST. | GetLatka estimate |
| Oct 2024 | $478.4MEST. | GetLatka estimate |
| Dec 2024 | $200M | Press & News |
– source not recorded
Demandbase funding rounds & investors
Demandbase has raised $133.2M across five rounds since 2013. The latest was a $25M funding round in May 2017.
| Date | Round | Raised |
|---|---|---|
| May 2017 | Funding round | $25M |
| May 2017 | Funding round | $48.8M |
| Jul 2015 | Funding round | $30M |
| Mar 2014 | Funding round | $15M |
| Mar 2013 | Funding round | $14.4M |
| Total raised | $133.2M |
Demandbase competitors
Demandbase competes most directly with HubSpot, Zoominfo, 6Sense, Leadfeeder and 1 other.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 HubSpot | $3.1B | $100.5M | 7,639 | 205K | 2006 |
 Zoominfo | $1.3B | $1.1B | 4,646 | 15K | 2000 |
 6Sense | $200M | $524M | 1,600 | 150 | 2013 |
| Demandbase | $200M | $133.2M | 925 | 400 | 2005 |
 Leadfeeder | $9.7M | $5.2M | 110 | 2.5K | 2012 |
 MadKudu | $5.8M | – | 46 | – | 2014 |
#7 of 947 Advertiser Campaign Management Software companies by revenue · category median $2M · See the ranking
Demandbase employees
Demandbase had 925 employees (March 2024, Latka Top 250 List).
BoardGabe Rogol, Chris Golec, Heather Zynczak, Anthony Lee, Edward Gilhuly, Bob Spinner, Stacey Bishop, Steven Klei
All 9 headcount readings, with sources
| As of | Employees | Source |
|---|---|---|
| Mar 2024 | 925 | Latka Top 250 List |
| Dec 2023 | 938 | |
| Dec 2022 | 938 | |
| Dec 2021 | 911 | |
| Dec 2020 | 337 | – |
| Jun 2020 | 313 | – |
| Dec 2019 | 326 | – |
| Dec 2018 | 308 | – |
| Jan 2017 | 250 | – |
Demandbase FAQ
What is Demandbase's revenue?
Demandbase's annual revenue was $200M in December 2024, according to a news report. No later figure is on record.
How much funding has Demandbase raised?
Demandbase has raised $133.2M across five funding rounds. The latest was a $25M funding round in May 2017.
How many employees does Demandbase have?
Demandbase had 925 employees in March 2024, according to the Latka Top 250 list.
Browse Advertiser Campaign Management Software
Categories
- All Advertiser Campaign Management Software companies, ranked
- Data Management Platforms (DMP)
- Account-Based Marketing Software
- Account-Based Analytics Software
- Account-Based Execution Software
- Digital Advertising Intelligence Software
- Best Digital Advertising Platforms
- Best Marketing Software
- All industries
Companies in
How this page is sourced
5 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 3, 2026Data disclaimerReport a correctionClaim this profileRun Demandbase? Join the podcast