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DemystData - Mobilizing the world's data to unlock financial services. Serve new segments of customers by harnessing a universe of data.
Last updated
In 2024, DemystData's revenue reached $4.3M. The company previously reported $3.1M in 2023. Since its launch in 2010, DemystData has shown consistent revenue growth.
DemystData has not publicly disclosed its valuation. The company has raised $31.5M in total funding to date.
DemystData has raised $31.5M in total funding across 4 rounds, with its most recent round in 2019.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2019 | Funding round | $12.5M | - | - | |
| 2018 | Funding round | $7M | - | - | |
| 2016 | Funding round | $7M | - |
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We do not have customer count information for DemystData yet.
DemystData employs approximately 84 people as of 2026, down from 85 in 2023.
DemystData generates an estimated $4.3M in annual revenue.
DemystData was founded by Mark Hookey.
The CEO of DemystData is Mark Hookey.
DemystData raised $31.5M across 4 rounds.
DemystData has 84 employees.
DemystData is headquartered in New York, New York, United States.
DemystData operates across multiple industries. Browse revenue, funding, and growth data for DemystData in each sector below.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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2024 Revenue
$4.3M(Est.)
Funding
$31.5M
Team
84
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2024 | DemystData Hit $4.3m revenue in October 2024 | Estimated |
| 2023 | DemystData Hit $3.1m revenue in December 2023 | Estimated |
| 2021 | DemystData Hit $2.8m revenue in May 2021 | |
| 2010 | Launched with $0 revenue |
| - |
| 2014 | Funding round | $5M | - | - |
| Year | Milestone | Source |
|---|---|---|
| 2024 | Reached 84 employees (October 2024) | |
| 2023 | Reached 85 employees (December 2023) | |
| 2022 | Reached 88 employees (December 2022) | |
| 2021 | Reached 94 employees (December 2021) | |
| 2021 | Reached 57 employees (May 2021) |
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