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How DemystData CEO Mark Hookey grew DemystData to $4.3M revenue with a 84 person team in 2024.

DemystData - Mobilizing the world's data to unlock financial services. Serve new segments of customers by harnessing a universe of data.

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DemystData Revenue

In 2024, DemystData's revenue reached $4.3M. The company previously reported $3.1M in 2023. Since its launch in 2010, DemystData has shown consistent revenue growth.

DemystData Revenue GrowthReported revenue / ARR by year$0$1M$2M$3M$4M$5M20102012201420162018202020222024$0$3M$3M$4MSource: GetLatka.com
YearMilestoneQuote
2024DemystData Hit $4.3m revenue in October 2024
2023DemystData Hit $3.1m revenue in December 2023
2021DemystData Hit $2.8m revenue in May 2021
2010Launched with $0 revenue

DemystData Valuation, Funding Rounds

DemystData has not publicly disclosed its valuation. The company has raised $31.5M in total funding to date.

DemystData has raised $31.5M in total funding across 4 rounds, with its most recent round in 2019.

DemystData Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$8M$15M$23M$30M$38M2010201220142016201820192010 cumulative: $0 • 2010 Founded: $02014 cumulative: $5M • 2010 Founded: $0 • 2014 Funding round: $5M2016 cumulative: $12M • 2010 Founded: $0 • 2014 Funding round: $5M • 2016 Funding round: $7M2018 cumulative: $19M • 2010 Founded: $0 • 2014 Funding round: $5M • 2016 Funding round: $7M • 2018 Funding round: $7M2019 cumulative: $32M • 2010 Founded: $0 • 2014 Funding round: $5M • 2016 Funding round: $7M • 2018 Funding round: $7M • 2019 Funding round: $13M$32M2010 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% SoldQuote
2019Funding round$12.5M--
2018Funding round$7M--
2016Funding round$7M--
2014Funding round$5M--

DemystData Employees & Team Size

DemystData employs approximately 84 people as of 2026, down from 85 in 2023.

DemystData has 84 total employees in different roles and functions.

DemystData Team GrowthReported headcount over time02040608010020102012201420162018202020222024008484Source: GetLatka.com
YearMilestone
2024Reached 84 employees (October 2024)
2023Reached 85 employees (December 2023)
2022Reached 88 employees (December 2022)
2021Reached 94 employees (December 2021)
2021Reached 57 employees (May 2021)

Founder / CEO

Mark Hookey

Mark Hookey is listed as Founder / CEO at DemystData.

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Customers

We do not have customer count information for DemystData yet.

Frequently Asked Questions about DemystData

What is DemystData's revenue?

DemystData generates $4.3M in revenue.

Who founded DemystData?

DemystData was founded by Mark Hookey.

Who is the CEO of DemystData?

The CEO of DemystData is Mark Hookey.

How much funding does DemystData have?

DemystData raised $31.5M.

How many employees does DemystData have?

DemystData has 84 employees.

Where is DemystData headquarters?

DemystData is headquartered in New York, New York, United States.

Compare DemystData to the industry

DemystData operates across multiple industries. Browse revenue, funding, and growth data for DemystData in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Data Disclaimer

All figures on this page are GetLatka estimates from public sources and proprietary models. They are not verified by the company.

Not financial advice. Read full disclaimer.

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