Freire described Dolado as the only VC-backed B2B marketplace operating online in the Brazilian electronics segment at the time of the interview. He did not name specific direct competitors by company name but noted that the oldest players in the B2B marketplace category had been operating for only two to three years. He cited a regional average take rate of approximately 4% for B2B marketplaces as a benchmark, attributing that figure to his own characterization of the market rather than to any specific competitor's confirmed data.
Freire also referenced Amazon as a structural analogy for Dolado's 1P and 3P model, noting that Amazon operates both a direct inventory business and a third-party marketplace, which is the same hybrid approach Dolado is building in the B2B electronics segment in Brazil.