Hatt referenced competitors in the context of the procurement process, noting that some customers, particularly municipalities in Sweden, are required to obtain three quotes and evaluate multiple options before renewing or signing a contract. She described this as an opportunity: the company actively encourages super customers to evaluate competitors and return with feedback, with the expectation that DPOrganizer's ease of use will compare favorably.
No specific competitor names were cited by Hatt, and no figures about rival companies were stated. The company's position, in Hatt's framing, is not to be for everyone but to win on ease of use among privacy professionals who want a focused, intuitive tool.