EqualLevel Inc. Leadership Team & Executives

Edward Potocko

CEO

Orville co-founded EqualLevel with a vision to create a purchasing solution so straightforward and simple that it would be easier to use than avoid. As CEO, Orville is responsible for the overall company strategy, business development and sales and marketing. In addition, Orville also serves as Chairman of CustomPartNet Inc., a self-service onlineresource providing education, cost estimation, and productivity tools to the manufacturing industry. Orville was co-founder and CEO of B2eMarkets, a pioneer and leader in the enterprise e-Sourcing market. In his capacity as CEO, Orville helped raise over $50 million in venture investment, across four rounds of funding for B2eMarkets, which was sold to VerticalNet in 2004. Orville was an executive at GE and led many of GE’s early e-Commerce initiatives, most notably in the areas of procurement, supply chain management, and strategic sourcing. Orville holds a Bachelor of Science in Mechanical Engineering from Worcester Polytechnic Institute and an MBA from Harvard Business School.