EqualLevel Inc.
2024 Revenue
$1.3M
Funding
$0
YOY
28.1%
Team
11
Founded
2010
How EqualLevel Inc. CEO Edward Potocko grew EqualLevel Inc. to $1.3M revenue with a 11 person team in 2024.
Equal Level provides an inter-enterprise, cloud-based electronic procurement application. Our solution combines deep buy-side eProcurement and sell-side B2B eCommerce functionalities into a single seamless integrated platform. Through an intuitive real-time "Travelocity-like" shopping experience powered by Artificial Intelligence, EqualLevel Savings Advisor, or ELSA, leads shoppers to best-value purchasing decisions that decrease spend and save time. In addition, the modular platform can seamlessly integrate, complementing existing financial and eProcurement systems. Headquartered in Maryland, we are employee-owned and profitable. Our supplier enablement business model is focused on achieving 100% punch-out based commerce and provides your small to medium trading partners with no-charge punch-out enabled commerce storefront. Our goal is to change the e-Procurement industry by delivering affordable cloud solutions, that truly deliver 100% self-service procurement and compliance.
Last updated
EqualLevel Inc. Revenue
In 2024, EqualLevel Inc.'s revenue reached $1.3M. The company previously reported $1M in 2023. Since its launch in 2010, EqualLevel Inc. has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2024 | EqualLevel Inc. Hit $1.3m revenue in October 2024 |
| 2023 | EqualLevel Inc. Hit $1m revenue in December 2023 |
| 2021 | EqualLevel Inc. Hit $781.4k revenue in April 2021 |
| 2010 | Launched with $0 revenue |
EqualLevel Inc. Valuation, Funding Rounds
EqualLevel Inc. is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2010, EqualLevel Inc. has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, EqualLevel Inc. has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
EqualLevel Inc. Employees & Team Size
EqualLevel Inc. employs approximately 11 people as of 2026, down from 22 in 2023.
EqualLevel Inc. has 11 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2024 | Reached 11 employees (October 2024) |
| 2023 | Reached 22 employees (December 2023) |
| 2023 | Reached 22 employees (December 2023) |
| 2022 | Reached 24 employees (December 2022) |
| 2022 | Reached 20 employees (December 2022) |
| 2021 | Reached 20 employees (December 2021) |
| 2021 | Reached 14 employees (April 2021) |
Founder / CEO
Edward Potocko
Orville co-founded EqualLevel with a vision to create a purchasing solution so straightforward and simple that it would be easier to use than avoid. As CEO, Orville is responsible for the overall company strategy, business development and sales and marketing. In addition, Orville also serves as Chairman of CustomPartNet Inc., a self-service onlineresource providing education, cost estimation, and productivity tools to the manufacturing industry. Orville was co-founder and CEO of B2eMarkets, a pioneer and leader in the enterprise e-Sourcing market. In his capacity as CEO, Orville helped raise over $50 million in venture investment, across four rounds of funding for B2eMarkets, which was sold to VerticalNet in 2004. Orville was an executive at GE and led many of GE’s early e-Commerce initiatives, most notably in the areas of procurement, supply chain management, and strategic sourcing. Orville holds a Bachelor of Science in Mechanical Engineering from Worcester Polytechnic Institute and an MBA from Harvard Business School.
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for EqualLevel Inc. yet.
Frequently Asked Questions about EqualLevel Inc.
What is EqualLevel Inc.'s revenue?
EqualLevel Inc. generates $1.3M in revenue.
Who founded EqualLevel Inc.?
EqualLevel Inc. was founded by Edward Potocko.
Who is the CEO of EqualLevel Inc.?
The CEO of EqualLevel Inc. is Edward Potocko.
How much funding does EqualLevel Inc. have?
EqualLevel Inc. raised $0.
How many employees does EqualLevel Inc. have?
EqualLevel Inc. has 11 employees.
Where is EqualLevel Inc. headquarters?
EqualLevel Inc. is headquartered in Rockville, Maryland, United States.
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Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .