EqualLevel Inc.
Rockville, Maryland, United States
2024 Revenue
$1.3M
Funding
$0
YOY
28.1%
Team
11
Founded
2010
How EqualLevel Inc. CEO Edward Potocko grew to $1.3M revenue with a 11 person team in 2024.
Equal Level provides an inter-enterprise, cloud-based electronic procurement application. Our solution combines deep buy-side eProcurement and sell-side B2B eCommerce functionalities into a single seamless integrated platform. Through an intuitive real-time "Travelocity-like" shopping experience powered by Artificial Intelligence, EqualLevel Savings Advisor, or ELSA, leads shoppers to best-value purchasing decisions that decrease spend and save time. In addition, the modular platform can seamlessly integrate, complementing existing financial and eProcurement systems.
Headquartered in Maryland, we are employee-owned and profitable. Our supplier enablement business model is focused on achieving 100% punch-out based commerce and provides your small to medium trading partners with no-charge punch-out enabled commerce storefront. Our goal is to change the e-Procurement industry by delivering affordable cloud solutions, that truly deliver 100% self-service procurement and compliance.
Last updated
EqualLevel Inc. Revenue
In 2024, EqualLevel Inc.'s revenue reached $1.3M. The company previously reported $1M in 2023. Since its launch in 2010, EqualLevel Inc. has shown consistent revenue growth.
| Year | Milestone | Quote |
|---|---|---|
| 2024 | EqualLevel Inc. Hit $1.3m revenue in October 2024 | |
| 2023 | EqualLevel Inc. Hit $1m revenue in December 2023 | |
| 2021 | EqualLevel Inc. Hit $781.4k revenue in April 2021 | |
| 2010 | Launched with $0 revenue |
EqualLevel Inc. Valuation, Funding Rounds
EqualLevel Inc. is a bootstrapped AI & Machine Learning Operationalization (MLOps) Software startup. Founded in 2010, EqualLevel Inc. has grown to $1.3M in revenue without raising any venture capital or outside funding.
As a self-funded AI & Machine Learning Operationalization (MLOps) Software SaaS company, EqualLevel Inc. has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold | Quote |
|---|
Founder / CEO
Edward Potocko
CEO
Orville co-founded EqualLevel with a vision to create a purchasing solution so straightforward and simple that it would be easier to use than avoid. As CEO, Orville is responsible for the overall company strategy, business development and sales and marketing. In addition, Orville also serves as Chairman of CustomPartNet Inc., a self-service onlineresource providing education, cost estimation, and productivity tools to the manufacturing industry. Orville was co-founder and CEO of B2eMarkets, a pioneer and leader in the enterprise e-Sourcing market. In his capacity as CEO, Orville helped raise over $50 million in venture investment, across four rounds of funding for B2eMarkets, which was sold to VerticalNet in 2004. Orville was an executive at GE and led many of GE’s early e-Commerce initiatives, most notably in the areas of procurement, supply chain management, and strategic sourcing. Orville holds a Bachelor of Science in Mechanical Engineering from Worcester Polytechnic Institute and an MBA from Harvard Business School.
Q&A
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Customers
We do not have customer count information for EqualLevel Inc. yet.
EqualLevel Inc. Employees & Team Size
EqualLevel Inc. employs approximately 11 people as of 2026, down from 22 in 2023.
| Year | Milestone |
|---|---|
| 2024 | Reached 11 employees (October 2024) |
| 2023 | Reached 22 employees (December 2023) |
| 2023 | Reached 22 employees (December 2023) |
| 2022 | Reached 24 employees (December 2022) |
| 2022 | Reached 20 employees (December 2022) |
| 2021 | Reached 20 employees (December 2021) |
| 2021 | Reached 14 employees (April 2021) |
Frequently Asked Questions about EqualLevel Inc.
What is EqualLevel Inc.'s revenue?
EqualLevel Inc. generates an estimated $1.3M in annual revenue.
Who founded EqualLevel Inc.?
EqualLevel Inc. was founded by Edward Potocko.
Who is the CEO of EqualLevel Inc.?
The CEO of EqualLevel Inc. is Edward Potocko.
How much funding does EqualLevel Inc. have?
EqualLevel Inc. is bootstrapped and has not raised outside funding.
How many employees does EqualLevel Inc. have?
EqualLevel Inc. has 11 employees.
Where is EqualLevel Inc. headquarters?
EqualLevel Inc. is headquartered in Rockville, Maryland, United States.
Compare EqualLevel Inc. to the industry
EqualLevel Inc. operates across multiple industries. Browse revenue, funding, and growth data for EqualLevel Inc. in each sector below.
Data and Sources
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
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