Etailinsights Leadership Team & Executives

Rachael Love

CEO

MessageBuy is the fourth SaaS startup I've worked on, and the second one that I've personally founded. The first two were founded by brilliant leaders who I still cherish as mentors today. All three of my previous startups have been winners, and I'm excited to add MessageBuy as the fourth champion very soon. Prior to working on these four, I led investments into hundreds of others while at BB&T and J&J. At MessageBuy, we provide patent-pending text messaging software for Online Retailers. Our SaaS Text Message Commerce platform allows retailers to engage with their consumers 1:1, upsell existing orders, and drive repeat purchases. We are the first SaaS company to transact commerce "inside" text messages for Online Retailers. Prior to launching MessageBuy, I spent 8 years building etailinsights to be the leading provider of eCommerce data to over 1,000 customers (also SaaS). I now serve as the Chairman of the etailinsights board and assist the President to exceed quarterly business goals. My experiences at Bronto and etailinsights allowed me to become an expert in eCommerce, specifically the entire ecosystem and market trends, and I apply this expertise at MessageBuy. I've spent nearly 20 years working with B2B startup companies, specializing in leadership, strategic development, product development, enhancing client relationships, and maximizing revenue growth. Prior to starting my own companies, I learned from the best leaders while working at high performing startups. At one of those companies, I was promoted to lead all revenue for First Research, and we were eventually acquired by Hoover’s / Dun & Bradstreet. And most notable, I helped Bronto Software accelerate their revenue and market share to become the leading Email Service Provider in the eCommerce industry, with a later exit to Oracle. I am a proud graduate of the Walker College of Business at Appalachian State University with a double major, including B.S.B.A.s in Management and Marketing.