Etailinsights logo
Founded 2011


2016 Revenue





How Etailinsights hit $1.4M in Revenue with 150 Customers in 2016.

About Etailinsights

etailinsights is an industry leader in procuring eCommerce Leads. Our Directory of Online Retailers provides you eCommerce Sales Leads with email addresses.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Etailinsights CEO Darren Pierce on 12/01/2020

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8255 Chapel Hill Road CaryNorth CarolinaUnited States

Etailinsights Revenue

In 2016, Etailinsights revenue run rate hit $1.4M in revenue.


Etailinsights Valuation and Funding History

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundAmountTotalValuation


Etailinsights has 150 customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$9.0K8 month payback period024681012


Etailinsights has an annual churn rate of 24.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Etailinsights has 16 employees. They have 4 sales reps that carry a quota They have an engineering team of 1. and a marketing team of 1.


Total Team Size



1 (6%)


4 (25%)


1 (6%)


Darren Pierce

MessageBuy is the fourth SaaS startup I've worked on, and the second one that I've personally founded. The first two were founded by brilliant leaders who I still cherish as mentors today. All three of my previous startups have been winners, and I'm excited to add MessageBuy as the fourth champion very soon. Prior to working on these four, I led investments into hundreds of others while at BB&T and J&J. At MessageBuy, we provide patent-pending text messaging software for Online Retailers. Our SaaS Text Message Commerce platform allows retailers to engage with their consumers 1:1, upsell existing orders, and drive repeat purchases. We are the first SaaS company to transact commerce "inside" text messages for Online Retailers. Prior to launching MessageBuy, I spent 8 years building etailinsights to be the leading provider of eCommerce data to over 1,000 customers (also SaaS). I now serve as the Chairman of the etailinsights board and assist the President to exceed quarterly business goals. My experiences at Bronto and etailinsights allowed me to become an expert in eCommerce, specifically the entire ecosystem and market trends, and I apply this expertise at MessageBuy. I've spent nearly 20 years working with B2B startup companies, specializing in leadership, strategic development, product development, enhancing client relationships, and maximizing revenue growth. Prior to starting my own companies, I learned from the best leaders while working at high performing startups. At one of those companies, I was promoted to lead all revenue for First Research, and we were eventually acquired by Hoover’s / Dun & Bradstreet. And most notable, I helped Bronto Software accelerate their revenue and market share to become the leading Email Service Provider in the eCommerce industry, with a later exit to Oracle. I am a proud graduate of the Walker College of Business at Appalachian State University with a double major, including B.S.B.A.s in Management and Marketing.


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Frequently Asked Questions about Etailinsights

When was Etailinsights founded?

Etailinsights was founded in 2011.

Who is the CEO of Etailinsights?

The CEO of Etailinsights is Darren Pierce

How many employees does Etailinsights have?

Etailinsights has 16 employees.

How much revenue does Etailinsights generate?

Etailinsights generates $1.4M in revenue.

How much funding does Etailinsights have?

Etailinsights has raised $0.0.

Where is Etailinsights headquarters?

Etailinsights is headquartered at 8255 Chapel Hill Road CaryNorth CarolinaUnited States

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