Exactag
Valuation
$12.5M
2025 Revenue
$4.2M
Funding
$0
Team
38
Founded
2011
How Exactag CEO Jörn Grunert grew Exactag to $4.2M revenue with a 38 person team in 2025.
Exactag transforms how marketers measure, evaluate, and optimize their marketing spend. Our SaaS platform is an all-in-one solution that helps brands and advertisers define the optimal marketing mix with a unified measurement approach. Exactag empowers marketers to confidently manage their marketing efforts by uniquely combining rigorous data collection, sophisticated algorithms, and complete transparency — a rare offering in the market. Advertisers keep 100% control of their data about the success of digital and non-digital advertising channels and commission payout optimization via real-time attribution. Our answer to the increasing heterogeneity of data sources is a best-of-breed approach for modeling. We apply specialized algorithms to different data types to get the maximum insights and impact for your marketing. By adopting our approach, marketers can achieve the seamless integration of marketing attribution and marketing mix model they want.
Last updated
Exactag Revenue
In 2025, Exactag's revenue reached $4.2M. Since its launch in 2011, Exactag has shown consistent revenue growth.
| Year | Milestone |
|---|---|
| 2025 | Exactag Hit $4.2m revenue in July 2025 |
| 2011 | Launched with $0 revenue |
Exactag Valuation, Funding Rounds
Exactag's most recent disclosed valuation is $12.5M.
Exactag is a bootstrapped Analytics Platforms startup. Founded in 2011, Exactag has grown to $4.2M in revenue without raising any venture capital or outside funding.
As a self-funded Analytics Platforms SaaS company, Exactag has built its business with no outside investment.
| Year | Round | Amount | Valuation | % Sold |
|---|
Exactag Employees & Team Size
Exactag employs approximately 38 people as of 2026.
Exactag has 38 total employees in different roles and functions.
| Year | Milestone |
|---|---|
| 2025 | Reached 38 employees (July 2025) |
Founder / CEO
Q&A
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Customers
We do not have customer count information for Exactag yet.
Frequently Asked Questions about Exactag
What is Exactag's revenue?
Exactag generates $4.2M in revenue.
Who is the CEO of Exactag?
The CEO of Exactag is Jörn Grunert.
How much funding does Exactag have?
Exactag raised $0.
How many employees does Exactag have?
Exactag has 38 employees.
Where is Exactag headquarters?
Exactag is headquartered in Düsseldorf, North Rhine-Westphalia, Germany.
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Compare Exactag to the industry
Exactag operates across multiple industries. Browse revenue, funding, and growth data for Exactag in each sector below.
Source Attribution
Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.
Company data last updated .