How Feedvisor Reached 500 Customers and $33M Raised Optimizing Amazon Pricing (Interview with CEO Victor Rosenman)

Nathan Latka

00:00This is the top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

00:16I'm now at $20,000 per talk.

00:185 and 6,000,000. He is hell bent on global domination. We just broke our a 100,000 unit sold mark. And I'm your host, Nathan Latka.

00:27New episode, guys. It's episode six ninety one, almost to 700. How crazy is that? But be sure to tune in every morning. Tomorrow morning, we talk to John Ferrara. He just landed a massive deal with Microsoft that that helped him grow his monthly recurring revenue to $225,000. Big question now is, will he win the CRM space? Good morning, everybody. My guest this morning is Victor Rosenman.

Introduction

Nathan Latka

00:50He's the CEO and founder of Feedvisor. Before founding Feedvisor, he was a founder of an innovative social media marketing startup and a senior r and d manager at Sun Microsystems. Victor holds a BSc in computer science and an executive MBA from Kellogg Northwestern. Victor, are you ready to take us to the top?

What Feedvisor Does

Victor Rosenman

01:09Thank you.

Nathan Latka

01:09Alright. Give it to us. What does Feedvisor do and what's your revenue model? How do you make money?

Victor Rosenman

01:14Oh, we're free.

Nathan Latka

01:15Get off my show. Bye.

Victor Rosenman

01:20No. Not exactly. So Feedvisor. What what Feedvisor does is we have decision support, system for large e commerce vendors that sell through marketplaces. So so we're helping them to make all the decisions in the most optimal and smart way. So we kind of bring bringing them a smartness on demand, say. So so when you think about... Because to bring it down to earth, when you think about the e commerce business

Nathan Latka

01:50Victor, give a real give a real example of an e commerce business.

Victor Rosenman

01:53So let's let's think about an e commerce business. Let's say $20,000,000 to $30,000,000 dollar

Nathan Latka

01:53Name one.

01:59Name one that's a customer.

Victor Rosenman

02:03So so we we can't really disclose names. So that's the only problem because we under NDAs. But whatever we have on the website, we we can't disclose. I cannot disclose on on the show because

02:14we under

Nathan Latka

02:14Name one that you can disclose. I'm just trying to make this easy for people to understand. So you have you have RM Desa Group, you've got leather care supply, and you've got this company called Undercuts. Tell us about Undercuts. What do they do and how do they pay you?

Victor Rosenman

02:30So I cannot talk about the specific customers. I'm really sorry on that.

Nathan Latka

02:34Victor, you have this on your website. You increased your revenue 6.5 X percent. There's a 250% increase in profit and 300% increase in sales. Talk about what you can talk about.

Victor Rosenman

02:46Yeah. So so whatever is in the website, we we we can talk about whatever is in the website. I can tell you what what we do for for these merchants. So so what we do for these merchants is they they join Feedvisor. Most of them would have significant business on Amazon. Before before joining Feedvisor, they will be doing, some sort of, marketplace selling through Amazon. They will, manage merchandise through us. They will manage pricing through us.

03:16And then, what will happen as soon as it's joined Feedvisor is we we just looking into way more parameters, into how they optimize pricing, how they make purchasing decisions, how do they replenish, and we just make these numbers right. So so for example, if they've been selling on a certain price, we can find the the right price. If if they were

Nathan Latka

03:42What's the... Why do... What gives you the right to tell them the right price? Tell us more about that.

Victor Rosenman

03:47Oh, sure. So so what we do is we look into a lot of various numbers. So so for for a human to really consume what's going in the market, think about the stock market as as an example. For example, selling on Amazon not much different than stock market. So you have a lot of competition, and the competition changes prices, and the competition has certain amount of reviews and and the ratings. And and they have certain amount

04:14of items in stock. Everything impacts. So so really to go and look into all these various numbers, it's very tough. And it's very tough to to make these decisions, and that's why you employ the artificial driven algorithms, artificial intelligence driven algorithms. And they apply machine learning to to actually make this decision more precise.

Nathan Latka

04:37So... And the decision specifically, the big one that you guys tackle is pricing.

Victor Rosenman

04:41Pricing is the biggest decision, but the second biggest would be replenishment. And the the third one biggest would be assortment.

Nathan Latka

04:50What do you mean by replenishment? Is that like inventory management?

Victor Rosenman

04:52How many items do we want to to keep in stock?

Nathan Latka

04:56Got it. Okay. So... And then how do you make money from this?

Revenue Model: Subscription Plus Rev Share

Victor Rosenman

05:00Which... Actually, we charge a certain monthly subscription, plus we charge certain amount of rev share.

Nathan Latka

05:06Okay. What's the monthly subscription on average?

Victor Rosenman

05:10We we... On average, our customers pay about $2,000 to $3,000 a month.

Nathan Latka

05:16Okay. And that's a flat fee regardless of

Victor Rosenman

05:18No, that's not a flat fee. That's a combination of subscription, which can be $2,000 to $3,000 and certain amount of rev share that can come up to another thousand dollars.

Nathan Latka

05:28I don't care about the rev share part to start. Just the recurring flat or revenue. What is that typically per customer?

Victor Rosenman

05:35It's around 2,500.

Nathan Latka

05:37Okay. And so they're paying that to then get access. And I'm going to read right off your website. This is from undercut they sell it looks like grooming products or like bathroom products, essentially, very nicely designed. They said that they use things like the the thirty day trailing information thing on Feedvisor, profits, units sold and sales, it's a dashboard they have. These are all things they pay that flat $2,500 a month for, right?

Victor Rosenman

06:04So they actually getting information and they getting the automated price adjustments, which we which we do. So so so then all of these is included into the flat package. And then for any revenue that they make through the system, they pay a rev share. They can decide not to do anything through Feedvisor and not to pay the rev share, but that would be unreasonable.

Nathan Latka

06:29Why couldn't they just skip you? They say, okay, Feedvisor says change my price to $10. I'm just not gonna do that through them. I'll do it myself and get the benefit without paying them a cut.

Victor Rosenman

06:38Yeah. Well, that... It doesn't make sense because first, when you do it... So you need to do two things to be successful. You need to be precise and you need to be fast. There is no way you will be fast by doing things manually. So the rev share represents really small portion of of your entire fee. So so it's rather you should go and and simply use the system. There's no reason to to circumvent because we

07:04create the ROI.

Nathan Latka

07:06If I sign up for you and I pay you 2,500 a month, and then let's say in that month, I do a $100,000 in volume all through you. What percentage of that will go to you?

Victor Rosenman

07:15It depends on the subscription plan.

Nathan Latka

07:17On average.

Victor Rosenman

07:17As far as subscription plans, on average, let's say about half percent.

Nathan Latka

07:22Oh, this is just to cover like processing fees.

Victor Rosenman

07:25Yeah. It's not a huge amount. It's not like 20%.

Nathan Latka

07:29Yeah. So you're really making your money then.

07:32You're a

07:32SaaS

Victor Rosenman

07:32We

Nathan Latka

07:32business.

Victor Rosenman

07:34Yeah, we SaaS business. Majority of our revenue is coming from the fixed revenue stream.

Nathan Latka

07:39Got it. Okay, and so give us some history here. So what year did you launch the company in?

Company History and Bootstrapping

Victor Rosenman

07:44Feedvisor was founded. I found it actually in 2011 when I was working basically myself and then I really bootstrapped the company initially for the first year. In 2012, we get initial seed funding.

08:03If I'm not mistaken, about 500,000.

Nathan Latka

08:03Okay.

Victor Rosenman

08:03Something very initial kind of

Nathan Latka

08:07And it was convertible note or a priced round?

Victor Rosenman

08:11No. This was all equity.

Total Funding Raised

Nathan Latka

08:12It was all equity. Okay. And how much have you raised to date?

Victor Rosenman

08:1533,000,000.

Nathan Latka

08:1633,000,000. Okay, great. So walk us down. I mean, is

08:21the funding round kind of what you expected it to be? Or is there anything different than what you expected at the beginning?

Victor Rosenman

08:27In funding?

Nathan Latka

08:28Yes.

Victor Rosenman

08:28Well, you never know at the beginning. I have to say that our funding experience was not necessarily easy, but it was fair.

Nathan Latka

08:39Okay. How did you... Would... Did you... I know you're transitioning right now from kind of The UK, I believe. Right? Where were you from originally?

Victor Rosenman

08:45We started in Israel.

Nathan Latka

08:46Oh, Israel. So you're transitioning from Israel to to New York. By the way, I'm so impressed with the amount of talent coming out of Israel. In the past three weeks, I've talked to, like, three or four Israeli companies who are just killing it. Know, one of my think I forget who was raised like $100,000,000 I mean, they're just killing it. So the Israel to New York City, you're making the transition. What was it like raising capital

09:09in Israel?

Raising Capital in Israel

Victor Rosenman

09:11Israel has very powerful VC ecosystem, very powerful. So there's a lot of capital in Israel. It's not different than from any other place like Silicon Valley in New York. So for me, it wasn't crazily difficult to start with because I came after a year in bootstrapping. I had a first few customers. I had a working prototype. I wouldn't say the working product, but I had a working prototype with people paying for it.

Nathan Latka

09:42Were you doing in terms of revenue in the month right before you raise that first seed round?

Victor Rosenman

09:48Oh, that was terrible.

Nathan Latka

09:49Yeah, but like, are we talking like $5 or $10 in revenue or what?

Victor Rosenman

09:53Yeah, yeah, yeah. Something in that range.

Nathan Latka

09:55Yes. Got it.

Victor Rosenman

09:56So I'll I'll give you a fun story.

Nathan Latka

09:56Okay.

Victor Rosenman

09:56So so when I raised the seed funding, it's... I didn't... I really didn't know that much about the e commerce business. So I knew the details of e commerce business, but I didn't knew about the seasonality impact and how things are going to work. So when we started, Feedvisor was primarily rev share because this was the risk less, I would say, almost risk free way to engage with

10:25customers because if it doesn't work, you don't pay. So... And then when you move to more of the fix that actually when you get gain credibility. When you gain credibility, you can ask for larger amount of kind of SaaS driven revenue because it's a significant fee. So so what really happened is I raised the the funding and it was q four and everything was looking great. And this is rev share. And the numbers went up. And

10:54I told the investor, look. I don't remember the exact details that I will be making this up. I said, like, we're doing 10 k today. In, three months, we'll do 30 k. Look. It's it's all rocking up. And then everyone was excited. All was good. And then, you know, q one started, and it's a dump. And then q one, everything went south. And I couldn't believe that. So I thought, wow. Wow. Wow. I mean, how

11:18this

Nathan Latka

11:18Why did go south?

Victor Rosenman

11:21Because it's a seasonality thing. And it was a rev share model. And then the e commerce really blossom on on q four. And in q one, everyone goes to vacation.

Nathan Latka

11:31So Josh Lovenberg was your first investor with JAL Ventures. Correct? JAL Ventures?

Victor Rosenman

11:35Not not exactly. The the first one was from Micro Angel.

Nathan Latka

11:39Okay. So how did you explain this to them? Like, how did you prevent them from getting, like, totally pissed off at you?

Victor Rosenman

11:46Slowly. Slowly. Over

11:51over alcohol. Right?

11:55But but, you know, at the end, angel investment is is really is really much more personal business. So it's really about whom you're working with. Do you really trust the person? And then think bad things happen. And it's not necessarily ended up to be the the worst thing in the company. I mean, we still managed to do incredible return from these guys. They invested this 500,000 at whatever. It was really early on.

Nathan Latka

12:22What was it? Was it like a 2,000,000 cap or 2,000,000 value?

Victor Rosenman

12:25I don't remember the exact details, but it was really low. I mean, these guys, I don't know, made like huge amount there x.

Nathan Latka

12:33What'd you give up? I know

12:34you north of 10 x.

Victor Rosenman

12:34Yeah. Way, way, way north.

Series B and General Catalyst

Nathan Latka

12:38I can imagine you just did your series b. Well, don't don't tell me the actually the physical numbers, but what percentage of your company did you give up in your series b?

Victor Rosenman

12:45Oh, I cannot comment that. Sorry. But it's... But I I cannot comment that because then you you get evaluation by simple math. But it's... But I say it's it's really... We've really done and the common valuation for the series b.

Nathan Latka

12:45What is it?

13:00That's that's was more my question. Not necessarily your numbers, but what is a common valuation for series b? Like, what's the range?

Victor Rosenman

13:07Common valuation for series b would probably between 60 and 150.

Nathan Latka

13:15Okay. Yeah. Because you're more mainstream now. You're not working with angel investors. I mean, believe General Catalyst did your series b back in January 2017 for 20,000,000, right?

Victor Rosenman

13:22Yeah.

Team Size and Customer Count

Nathan Latka

13:23Yeah. So, I mean, these are big guys. So you're transitioning. So again, fast forward us to today. So you're moving from from Israel to New York. What's your team size?

Victor Rosenman

13:31100 people.

Nathan Latka

13:31Okay. And are they mostly Israel or mostly New York?

Victor Rosenman

13:34Mostly Israel.

Nathan Latka

13:35Okay. Mostly Israel. And and in terms of total customers you're serving now, what are you up to?

Victor Rosenman

13:39We have about five, 600 customers.

Nathan Latka

13:41Oh, 600. Okay, man, that's great. We'll assume 500 to be a minimum. So I mean, I do, I mean, can I back in the napkin that and take 500 times that minimum kind of SaaS

Victor Rosenman

13:50No, there's no such numbers in Feedvisor 500?

Nathan Latka

13:50Think about like what monthly revenue?

13:57You just said you had 500 customers, right?

Victor Rosenman

13:59500 customers, but the revenue is not 500. Oh, I missed you.

Nathan Latka

14:05Yeah, no. What I was gonna say is, I take 500 customers times your minimum ARPU, which you told me earlier of $2,500 and assume you're doing about 1,200,000 in monthly recurring revenue?

Victor Rosenman

14:15Around there. In the neighborhood. I would say in the neighborhood. It's not far.

Nathan Latka

14:19I'm saying, I assume if those numbers are correct and I'm just using kind of inputs you're giving me here, that's a minimum because I'm not even including, even though it's only half a percentage point, have rev share on top of that.

Victor Rosenman

14:30Yeah, know, it's

14:34always, I mean, 100, there's certain Gauss distribution. There's those making a little bit more. There's those making a little bit less. Less. So I think you're right in the neighborhood.

Nathan Latka

14:42Great. Yeah. You're saying you have historical users that might've gotten in at a grand per month or new users paying $3,000 per month, but on average, it's somewhere around that. Okay, and tell me about churn. So what's your gross customer churn per month?

Victor Rosenman

14:57So actually churn in Feedvisor is really low.

15:03We have

Nathan Latka

15:05But what is low, Victor? What? What is low?

Victor Rosenman

15:09What is low or below teens?

Nathan Latka

15:11Okay. So you're call it 13% in annual churn?

Victor Rosenman

15:14Let's say so.

Nathan Latka

15:16Annual churn or monthly churn?

Victor Rosenman

15:18No, no, no. Monthly churn will be done by now.

Nathan Latka

15:20Okay, good. That's So why I was we can assume somewhere around one, 1.3 in monthly churn. That's really good.

Victor Rosenman

15:25Good, good, good standards.

Nathan Latka

15:28I was gonna say that's not always standard. I mean, I know many companies that are SaaS that are churning five, 6% per month. 1.5% is great.

Victor Rosenman

15:35Let me tell you something getting five, four, 5%. You cannot get to raise money from General Catalyst. There's no way.

Nathan Latka

15:40Yeah. So Yeah. No. I believe you. And then are you... Have you gotten into the area yet where your your net negative revenue churn, your your expansion revenue drives a of growth?

Victor Rosenman

15:49We kind of playing with it. We we haven't done it yet because in order to get there, you need to have a massive upsell play. And then... And we're still young company and we're still kind of learning it. But right now, we we not so much focused on how we can squeeze more from any customer. We actually focusing on value.

Nathan Latka

15:49Well, mean,

16:13to be clear, Victor, it depends on how you phrase it, right? I could also phrase the same thing as you add so much value at $10,000 upsell and 100% year over year growth in ARPU makes perfect sense because you're delivering a 200% value increase year over year.

Victor Rosenman

16:27Yeah. Okay.

Nathan Latka

16:28I mean, you just... What I'm what I'm what I'm curious is you haven't put a ton of effort yet into figuring out how to add a bunch more value. So you could double the ARPU year over year. You're working on that now.

Victor Rosenman

16:28Yes.

Nathan Latka

16:28Okay, got it. And so what does your hunch tell you? I mean, is it a lot of people have different levers to grow ARPU? It could be a number of seats. It could be

16:47a usage based utility number. What's gonna be your lever?

Victor Rosenman

16:50Look. We are optimization software. By definition, we're optimization. We optimize the business. By optimizing the business, create the ROI. So if we can go and optimize additional assets of the business, additional facets of the business, then we'll create additional streams of ROI. As soon as we create additional streams of ROI, we can upsell easier.

Nathan Latka

17:14Yep.

Victor Rosenman

17:14So as long as we focusing on a particular facet, let's say pricing, and that's what customers buying for, there is no way for us to upsell into that because this will be squeezing.

Nathan Latka

17:27I mean, just to point out something though, I mean, for undercuts that worked with you, I mean, it says right here, you know, last year from January, were doing $23,000 in sales. And by August, they did 150,000. You're only capturing from a rev share perspective, point 5% of that plus the flat fee of around $2,500. There's a lot of value there. I mean, when you ask people to like, if you double their revenue, double what they

17:50pay you per month in terms of the SaaS model, how do they respond? Or you just don't want to go that route?

Victor Rosenman

17:54No, we right now, I think what's a bit challenging is fair amount. We know exactly how our customer valid is based, how much do they want to give for kind of per channel or for various types of software. So we really understand our customer, really understand these models. So for us, and there's a large market, rather growing the market share, that's our focus right now. And it's not like endless amount of businesses. You think of, let's

18:25say, take Amazon. Amazon is definitely the kind of the leading marketplace today. So you look at the Amazon, you see probably, I don't know, 20,000 large businesses that sell there. It's not like endless. Then for us to get to a thousand would be 5% of the market. So that's quite significant for a startup company to start with.

Nathan Latka

18:50How are you adding customers? How are you finding them?

Customer Acquisition Through Content Marketing

Victor Rosenman

18:53We primarily doing it through the content marketing and the brand building initiatives. So we really invest a lot into Feedvisor brand.

Nathan Latka

18:53What does that mean though, Victor?

19:05Like it's hard

19:06for me to understand.

Victor Rosenman

19:06So when you say brand, it means that when you think Feedvisor, you think it's a reliable solution. That's what for me means brand. In order to do that, we need to educate people. We need to appear as thought leaders. We do it through content. We publish extremely valuable ebooks and webinars. And then we do interviews with our customers. Teach you not about Feedvisor, teach you how to grow your business. We do our

19:34own conferences, which became industry events where people join. We do the same things online. And then and then we just by combining all of these together, we create an environment where people can really benefit from us. So so so as people benefiting from us by learning a lot of stuff, not related, not directly related to Feedvisor, this being translated into the brand. That means, okay, this is something that helps me to grow. This is something I

20:05can learn from. So this creates a very good initial handshake between us and the customers. When they come to us, know Feedvisor stands for good.

Nathan Latka

20:14How many people do you have paid kind of employees just creating content for you?

Victor Rosenman

20:19Three thousand four

Nathan Latka

20:20thirty four Okay, so you know, pretty significant investment. Will give a shout out though, guys, you got to check out kind of how Victor's doing the blog they have this. I mean, it's it's first of it's really well designed. And then they have a little eyeball that kind of shows you the number of views per post, which helps you kind of kind of actually drive the click. So for example, one of them says insights from a

20:39$10,000,000 Amazon seller with 2,200 clicks. And at the top, they've got ebooks, events, videos, webinars, Victor, it's clear you're investing a lot in content marketing.

Victor Rosenman

20:50Yeah. Content marketing is key, but it's not only content marketing as it is primarily investing into everything that can help you to position yourself.

Nathan Latka

20:50Yes. That's good cause.

21:02I imagine. Yeah. I imagine last few questions here on on customer economics before we wrap up. I imagine General Catalyst when you raise. I mean, these are smart guys. They probably push you on things like, well, Victor, what do you think your LTV is? And what are you spending to acquire a customer? These are obviously back in a napkin kind of gut feels based off historical cohort data. But what is your best guess in terms of

21:22what a what a user is worth to your customers worth you over their lifetime?

Customer Lifetime Value

Victor Rosenman

21:27I would say at least 10x.

Nathan Latka

21:29At least at least 10x what? The 2,500?

Victor Rosenman

21:33No. The 2,500 will be monthly. So so let's say 2,500 is it is it like a

21:38Call 23.

21:40Ks and also I would say 300 ks.

Nathan Latka

21:42Got it. Got it. So you at least ten years is what you're saying.

Victor Rosenman

21:45Yeah.

Nathan Latka

21:45Yep.

Victor Rosenman

21:45Not even you

21:47know investors will always come and try to get it half. That that's always how it works. And then even that, but even that, let's say the side even that if you think of 150 ks worth of a customer, that's nice.

Nathan Latka

22:01Yeah, I mean, look, this is a back of the napkin thing. It's an art, not a science and you use historical data right to figure that out. So with that in mind, I am curious, though, what are you willing to spend to acquire a customer fully weighted? So that includes kind of content marketing salaries divided into total new customers per month, any inside sales reps, any paid advertising, etc.

CAC Payback Period Target

Victor Rosenman

22:22So so the way we're looking into it is we... We're looking to to actually follow the standard SaaS metric and then return the customer within a year.

Nathan Latka

22:32You mean get your payback your payback period, you wanna be less than a year?

Victor Rosenman

22:36Yeah. Less than a year.

Nathan Latka

22:37So you wanna spend less than about $22,000 to $30,000 on acquiring that customer?

Victor Rosenman

22:42Yeah. I I would say so. I would say so.

Nathan Latka

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23:22see what happens with those businesses,

23:24but I'm buying them. I'm buying them very quick. And I'm using nathanlatka.com/hotjar for all of my website analytics. You can too. I work with them. It's totally free. You can go to nathanlatka.com/hotjar. No credit card required. Again, use it as much as you want. Nathanlatka.com/hotjar. I'll see you there.

Famous Five: Rapid-Fire Questions

Nathan Latka

23:43Makes good sense, Victor. Hey. Let's wrap up here with the famous five. You ready?

Victor Rosenman

23:48Okay.

Nathan Latka

23:49These are like easy compared to my other questions. Alright? Number one, what's your favorite business book?

Victor Rosenman

23:55Oh, I would say the black swan.

Nathan Latka

23:58Number two, is there a CEO you're following or studying right now?

Victor Rosenman

24:02So quite a few. I would say definitely Jeff Bezos. And I would probably also say that

24:17they are of its.

Nathan Latka

24:18If Jeff offers you $90,000,000 today to sell a company, do you take it?

Victor Rosenman

24:24No. No way.

Nathan Latka

24:27Looking in your eyes.

24:28I'm looking in your eyes trying to see

24:29if I believe you or not.

24:30Number

24:33three, what's your favorite online tool like Acuity Scheduling?

Victor Rosenman

24:39Well, I actually don't have really a favorite tool. I use a lot of various things, but I use the most.

24:48Mostly use the communication tools like WhatsApp and the and the likes.

Nathan Latka

24:52Number three, how many hours of sleep do you get every night? Or number four, sorry.

Victor Rosenman

24:57You're always surprised. I do sleep well.

Nathan Latka

25:00How many hours?

Victor Rosenman

25:02I would say between six and eight.

Nathan Latka

25:03Okay. So you could call it seven there. And what's your situation? Married, single, you have kids?

Victor Rosenman

25:07Married.

Nathan Latka

25:08Any kiddos?

Victor Rosenman

25:08Two.

Nathan Latka

25:08Are they young?

Victor Rosenman

25:12They have early teenagers.

Nathan Latka

25:14Okay. So so you've got past the hardest part. Right? I don't know. Maybe some Yeah.

Victor Rosenman

25:17Yeah. No. That's definitely the case.

Nathan Latka

25:20No more changing diapers for you. Alright. And Victor, how old are you?

Victor Rosenman

25:24I'm 46.

Nathan Latka

25:25Okay. Last question. Take us back sick... Twenty six years. What do wish your 20 year old self knew?

Advice to 20-Year-Old Self

Victor Rosenman

25:31Wow, that's the toughest. I actually like the the road I did. So I don't really think

25:38I should

Nathan Latka

25:38the question isn't the question isn't what would you change? It's if you could pass a lesson back to your 20 year old self, specifically, if we have 20 year old listeners right now, what's a lesson you would tell them?

Victor Rosenman

25:51Wow, that's that's a tough one, I would.

25:57Would think when you ever make a decisions, you need... Think a little bit longer. That's it.

Nathan Latka

26:03That's good. Alright, guys. There you have it. When you're making a decision, always just take an extra minute, take an extra night to sleep on it, think a little bit longer from Victor, who founded Feedvisor back in 2011. They've now got over a 100 folks working on this issue of optimization pricing optimization specifically as their beachhead on Amazon now serving over 500 customers paying a minimum or about $2,500 per month. Again, that's part of their SaaS

26:30model. So doing we'll call it in the range of $1,200,000 per month in revenue less than or around 1.5% gross customer churn per month. He wants to get a payback period in terms of acquisition of less than twelve months. He's assuming lifetime value of about 300 ks spending about 30 ks or a little less on acquiring those customers. Again, $33,000,000 raised. Victor, thank you for taking us to the top.

Victor Rosenman

26:55Thank you, Nathan.

Nathan Latka

26:56If you

26:56enjoyed today's episode of Victor, go back and listen to yesterday's episode with Scott Brinker who created the chart. This one piece of content that he creates gets over a million free unique views. See how he does it. We also talk about the future of CRM and how to passively monetize content. That was yesterday's episode. It would mean the world to me if you guys got any value from this episode if you would go leave a review

27:21on iTunes right now and then subscribe. You know, I hustled. I kept to get these episodes out every freaking day for you guys. And trust me, I love it. I would do it with no listeners, but boy, oh, boy, it makes my day, and it makes my team's day when we see great reviews and get your feedback. So thanks so much. Okay, Tough Tribe. I love giving away free money. I feel like Oprah giving away cars,

27:42and I have something special for you today. How many of you have heard our super sharp guests talk about success they've had with Facebook and Google Ads? Well, all of you listening right now... Yes. If you're listening, you get a $100 in free AdWords. Here's how you get it. K? Again, thanks for listening. Get the free $100 from Google right when you sign up with my website host provider, HostGator. Go sign up now to get your

28:06free money. Hostgator.com/nathan. Again, that's hostgator.com/nathan.