Fertility Cloud Revenue (2024)

Fertility Cloud generated approximately $45,000 in revenue in its most recent month at the time of the July 2021 interview, all from organic growth with no outside capital raised. Through the first half of 2021, the company had recorded roughly $400,000 to $404,000 in cumulative revenue, and Diner set a full-year 2021 target of $800,000.

Fertility Cloud had treated approximately 700 patients in the roughly six months preceding the July 2021 interview, adding about 100 new patients per month as of that date. All growth was described as organic.

Patients pay a one-time consultation fee to speak with a doctor, followed by recurring payments for the duration of their treatment. Treatment concludes either when the patient becomes pregnant or when the clinical team determines that a more invasive procedure is required and refers the patient accordingly. Specific per-consultation or per-month pricing figures were not disclosed by Diner, though he noted the platform is designed to be a fraction of the cost of traditional IVF, which he personally experienced at roughly $45,000 over seven years.

Fertility Cloud operates a marketplace model connecting patients with contracted reproductive endocrinology physicians via video call. Revenue is generated through a two-part structure: a one-time consultation fee at the point of first contact with a physician, followed by recurring treatment payments for the duration of the care episode. Doctors are paid hourly at approximately $200 per consultation and work as contractors, maintaining their own clinical practices and hospital affiliations alongside their Fertility Cloud work.

The platform coordinates home delivery of diagnostic tests and medications, removing clinic overhead from the cost structure. Diner acknowledged that the model does not produce traditional SaaS retention economics because successful treatment ends the payment relationship. He described a planned second phase in which the company would extend the customer relationship through pregnancy support products and, over a longer horizon, infant and child products. Diner estimated first-year newborn spending at roughly $5,000 to $10,000 as context for that opportunity, though no revenue from those adjacent lines had been generated at the time of the interview.

The company had four doctors on the platform as of mid-2021. Software development was fully outsourced to freelancers carried over from Diner's prior company. Gross margin, churn, LTV, CAC, and profitability were not discussed in the interview.

Fertility Cloud had nine people supporting operations as of the July 2021 interview, not counting the four contracted physicians. The team comprised two nurses and three office staff members, with software development handled by outsourced freelancers rather than in-house engineers. Including the four doctors, the total platform headcount was thirteen people. Diner noted the company had deliberately avoided hiring in-house developers ahead of building out an AI component he described as a planned future capability.