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Customer research software for product companies

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Typeform, founded in 2012 and headquartered in Barcelona, Spain, is a SaaS platform that enables businesses to create conversational forms, surveys, and quizzes delivered through an engaging, interactive UI. The company was co-founded by David Okuniev and Robert Muñoz, both of whom later stepped back from the co-CEO roles; Joaquim Lecha now serves as CEO, with David Okuniev remaining as co-founder. Typeform has grown from roughly $9.6M in revenue in 2016 to $141.1M in 2024, reaching a $935M post-money valuation after a $135M Series C in 2022. The company has raised $186.9M in total across five rounds and serves 125,000 customers globally, with a team of 728. Average revenue per customer has historically been around $40 per month, and the platform processes hundreds of millions of form submissions monthly. The company's growth story spans three distinct chapters: a product-led phase from 2012 to 2018 that reached roughly $20M in revenue, a go-to-market acceleration phase from 2019 to 2022 anchored by paid search that added approximately $60M more, and a third chapter beginning in 2023 focused on a unified revenue funnel, shifting the North Star metric from total customer count to total submissions, and targeting higher-value enterprise segments. Within Typeform, David Okuniev also incubated VideoAsk, which reached $1.4M ARR in its first paid year and $3M ARR before he handed it off, and later launched a new async audio product called Relayed.

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SurveyMonkey is a global leader in online surveys and forms that empowers people with the insights they need to make decisions with speed and confidence. Our fast, intuitive feedback management platform connects millions of users worldwide with real-time AI-powered insights that drive meaningful decisions. We provide answers to more than 20 million questions every day so that people and organizations can attract new audiences, delight customers, create advocates, and extend their competitive advantage in the marketplace. Our vision is to raise the bar for human experiences by amplifying individual voices. Learn more at surveymonkey.com.