Online Form Builder Software163 local C/bac De Roda, Barcelona, Catalonia, SpainFounded 2012CEO Joaquim Lecha
Typeform is a Barcelona-founded software company that builds conversational data-collection products, most notably its flagship online form builder.
Joaquim Lecha said on camera that Typeform's annual revenue was $80M (December 2022). That is up 14% from $70M a year earlier. Typeform is #103 on the Latka Top, level with one other. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Sep 2016 | $9.6M | – |
| Sep 2017 | $19.2M | – |
| 2018 | $20M | Joaquim Lecha on cameraWatch at 5:41 |
| Dec 2019 | $33M | – |
| Feb 2021 | $40M | – |
| Jun 2021 | $48M | – |
| Dec 2021 | $70M | TechCrunch |
| Dec 2022 | $80M | Joaquim Lecha on cameraWatch at 6:57 |
| Dec 2023 | $100M | – |
| Oct 2024 | $141.1MEST. | GetLatka estimate |
– source not recorded
Typeform is privately held, so there is no Typeform stock to buy. Investors valued it at $935M in its March 2022 Series C.
Valuation history$935M Series C 2022$300M Series B 2017$70M Series A 2015
Typeform has raised $186.9M across five rounds since 2013. The latest was a $135M Series C in March 2022.
| Date | Round | Raised | Valuation | Source |
|---|---|---|---|---|
| Mar 2022 | Series C | $135M | $935M | David Okuniev on cameraWatch at 3:16 |
| Sep 2017 | Series B | $35M | $300M | – |
| Sep 2015 | Series A | $15M | $70M | – |
| Sep 2014 | Seed | $1.3M | – | – |
| Sep 2013 | Seed | $602.6K | – | – |
| Total raised | $186.9M |
Not counted as funding
Nathan Latka has interviewed Typeform 4 times, speaking with Joaquim Lecha and David Okuniev. Each figure links to the second it was said.
Watch: How Typeform Reached 125,000 Customers and $100M ARR with a One Funnel Growth Strategy (Interview with CEO Joaquim Lecha)March 2024 · Joaquim Lecha, CEO
Watch: How Typeform Reached $935M Valuation and 130,000 Customers While Spinning Up New Products with a 2-Person R&D Team (Interview with Co-founder David Okuniev)March 2022 · David Okuniev, Co-founder
Watch: Typeform Breaks $48m Revenue, 40% yoy Growth, $800m Valuation Next?February 2021 · David Okuniev
Watch: How Typeform Scaled to $19M in ARR and 40k CustomersSeptember 2018 · David Okuniev
Growth tactics they described: Lookalike AdvertisingWatch at 9:27ViralityWatch at 7:11
Google Search Ads Were the Single Growth Tactic for Chapter Two
“The one tactic was paid marketing Google search ads this is mostly what we did and because we focused we became very very good so our teams could learn very fast how to do that how to improve it how to optimize it over time.” — Joaquim Lecha
One Funnel Strategy Unifies Marketing, Sales, and Customer Success
“Instead of having so many different themes and processes and in the end customer funnels why don't we think about one funnel it's one company it's one goal it's one funnel.” — Joaquim LechaWatch at 14:18
North Star Shifted from Customer Count to Total Submissions
“What we did was to shift to total number of submissions so now we want to increase and we want to reach 1 billion 2 billion 3 billion submissions as fast and as soon as possible and that allows us to think about those customers that derive the most value.” — Joaquim LechaWatch at 12:13
Typeform competes most directly with SurveyMonkey, Jotform, QuestionPro, Alchemer and 3 others.
| Company | Revenue | Employees | Customers | Founded |
|---|---|---|---|---|
 SurveyMonkey | $380M | 1,363 | – | – |
 Jotform | $144.9M | 500 | 500K | 2006 |
| Typeform | $80M | 728 | 125K | 2012 |
 QuestionPro | $56.4M | 513 | 4.8K | 2005 |
 Alchemer | $39.9M | 185 | – | 2006 |
 Formstack | $35.6M | 238 | 25K | 2006 |
 Smartsurvey | $5.5M | 43 | 300K | 2010 |
 Paperform | $3.5M | 16 | – | 2016 |
#2 of 23 Online Form Builder Software companies by revenue · category median $1.3M · See the ranking
David Okuniev founded Typeform in 2012. Joaquim Lecha is CEO. Typeform has 728 employees (May 2024, LinkedIn).
BoardNeil Rimer, Chris Caulkin, Alex Crisses
| As of | Employees | Source |
|---|---|---|
| May 2024 | 728 | |
| Nov 2023 | 708 | – |
| Mar 2022 | 450 | Press & News |
| 2022 | 500 | David Okuniev on cameraWatch at 12:21 |
| Nov 2021 | 509 | – |
| Nov 2020 | 453 | – |
| Dec 2019 | 275 | – |
| Jun 2018 | 190 | – |
| Sep 2017 | 170 | – |
| Sep 2015 | 100 | – |
| Sep 2014 | 30 | – |
| Sep 2013 | 14 | – |
The most recent reported figure is $80M in annual revenue, from December 2022.
Companies don't publish a net worth. The closest figure is Typeform's valuation: $935M, set in Mar 2022.
Typeform is privately held by its founders, employees and investors.
No. Typeform is a private company, so its shares are not listed on a stock exchange.
$186.9M across 5 rounds; the latest was a $135M Series C in March 2022.
Joaquim Lecha.
David Okuniev, in 2012.
About 728 as of May 2024 (LinkedIn).
12 said on camera · 3 from public sources · 1 estimate. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 13, 2026Data disclaimerReport a correctionClaim this profile
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time