Formstackrevenue & funding

Formstack revenue

Formstack's last reported revenue was $50M in November 2021 (Press & News). GetLatka estimates it at about $35.6M a year (November 2023). Formstack is #183 on the Latka Top. The Latka Top ranks the 1,368 companies Nathan Latka has interviewed by revenue.

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Formstack funding rounds & investors

Formstack has raised $425M in one round: a Private Equity round in November 2021 led by Silversmith Capital Partners and returning investor PSG.

Interviews with Chris Byers

Nathan Latka has interviewed Formstack once, speaking with Chris Byers. Each figure links to the second it was said.

Watch: How Formstack Reached 16,000 Paying Customers and 30 to 40% Annual Growth with About $1M Raised (Interview with CEO Chris Byers)

May 2018 · Chris Byers, CEO

How Formstack Reached 16,000 Paying Customers and 30 to 40% Annual Growth with About $1M Raised (Interview with CEO Chris Byers)

• Customers16,000Watch at 5:19
• Monthly active usersAbout 100,000 active users (on the 16,000 paid accounts)Watch at 5:22
• Revenue per user$70 a month per account (his words: $60, $70, $80 a month)Watch at 2:52
• Revenue per user$20 a month per account (before the sales push; it then rose to $40, $50)Watch at 9:46
• Gross churn3% a month (gross revenue churn, three or four years before this interview)Watch at 7:23
• CAC$1,000Watch at 11:23
• +4 more

Read the interviewWatch

Growth tactics they described: App ExchangesWatch at 6:27 · AcquisitionsWatch at 6:27 · ViralityWatch at 8:35

Formstack competitors

Formstack competes most directly with Jotform, Typeform, FormAssembly and Cognito, LLC.

Company	Revenue	Funding	Employees	Customers	Founded
Jotform	$144.9M	–	500	500K	2006
Typeform	$80M	$186.9M	728	125K	2012
Formstack	$35.6M	$425M	238	32K	2006
FormAssembly	$17.6M	$10M	160	5K	2006
Cognito, LLC	$5.1M	–	51	–	2013

Formstack CEO, founders & employees

Ade Olonoh founded Formstack in 2006. Aled Miles is CEO. Formstack had 238 employees (October 2024, LinkedIn), up from 209 a year earlier.

• AM
  Aled MilesCEO, Board Member
• AO
  Ade OlonohFounder and Board Member
• AN
  Ashley N.Chief Information Security Officer
• A(
  Andrew (Drew) QuinlanVice President of Business Revenue
• JZ
  Jeannie ZaemesVice President, Demand Gen
• EG
  Emma GallerVP of Sales
• CB
  Chris ByersInterviewed by Nathan Latka
  1 interview

BoardJim Quagliaroli, Andrew Heim, Paul Russ

Also at FormstackOzan Akcin, Abhishek Mohite, Dinah Borja, Jayson Wayne Morales, Jessica Ketchum, Adam Sawicki, Janis Purins-Biezais, Rin Raeuber, Ranjeewa Weerasinghe, Jomari Pahugot, Charlie Klausen, Irene Guo, Scott Gartenberg, Cade S. Bailey, Andrew Kepson, Anthony Hatfield, Felicia S., Michael Zabala, Maggie Apostolova, Kayla Miles, Curtis Wright, KyLeigh French, Vanessa Bagnato, Anastasia Reister, Riley Soter, Ennis Al-Asaaed, Shak Kam, Tony Romeri, Shital N Giri, Prashangsa Acharjee, Britt Barnes, Kimani Ndegwa, Sarah Galyon, Diego Amarante, Dan Swimm, Amanda Storm, Caroline Abbott, Hailey Goetz, Justin Lowell, Benjamin Fowler, Henry Junyong Choi, Christian Lamarra, Zak Pines, Denise Hefner, Jason Suaybaguio, Erin Walker, Ash McCauley, Mica C., Josephine Trenkler, Gretchen Kirkendoll, Ryan Jorgensen, Bill Orpet, Trymain Thomas, Millet Capangpangan, Emma Lampert, James A. Murphy, Bruno Coelho, Blaise Vincz, Natale Ansercia, Thomas Hague, Jack Welch, Piyush Pangarkar, Ellie Brandon, Christopher Ball, Ashley Schwab, Mahesh Sasane, Porter Speakman, Jeanna Kruse, Josh Katinger, Oliver DeShayes, Brian Carlisle, Summer Justice Shields, Allison Zimmerman, Emery Henschel, Erika Stuntz, Loretta Dudden, Lori Meeks, Kellen Blanchard, Caitlin Collis, Juan Villegas, Harvasp Khatow, Ivana Raymond, Karl Flowers

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