Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
United States
Valuation
$12M
2020 Revenue
$4M
Customers
700
eCommerce + real service
Last updated
In 2020, Grey Suit Retail's revenue reached $4M. Since its launch in 2010, Grey Suit Retail has shown consistent revenue growth.
Grey Suit Retail reached a $12M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $12M | - |
CEO
Rafferty Pendery is an International Public Speaker and Tech Entrepreneur who owns several successful companies in the software and marketing space serving a wide range of businesses - from small businesses to Fortune 500’s.
| Question | Answer |
|---|---|
| What's your age? | 37 |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Grey Suit Retail serves 700 customers.
Grey Suit Retail employs approximately 12 people as of 2026. It serves 700 customers that rely on its solutions.
Grey Suit Retail generates $4M in revenue.
Grey Suit Retail was founded by Rafferty Pendery.
The CEO of Grey Suit Retail is Rafferty Pendery.
Grey Suit Retail raised $0.
Grey Suit Retail has 12 employees.
Grey Suit Retail is headquartered in United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profileNetworkable Operating System (ERP) for Manufacturing
PayLaterr is a financial technology (fintech) company that offers a flexible payment platform...
Developer of a hotel revenue management software designed to maximize hotel revenue. The company's...
Developer of a procurement platform for government and enterprise in Australia and overseas. The...
Funding
$0
Avg ACV
$5.7K
Team
12
Founded
2010
| Year | Milestone | Source |
|---|---|---|
| 2020 | Grey Suit Retail Hit $4m revenue in November 2020 | |
| 2010 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2020 | Reached 12 employees (November 2020) |
Interview with Rafferty Pendery, CEO
Recorded Nov 17, 2020