Founder Interview Video
How HockeyStack Reached About $150K in AppSumo Sales and 16 Paying Customers (Interview with Co-Founder Emir Atli)
Chapters
- 0:00Introduction to HockeyStack and Emir Atli
- 0:21What HockeyStack Does and How It Makes Money
- 0:35Positioning vs. Mixpanel, Google Analytics, and Hotjar
- 0:59Company Origins and the Pivot to HockeyStack
- 1:25Co-Founders and Equity Split
- 1:47Pricing Model and Domain-Based Plans
- 2:21Current Customers, ARPU, and the AppSumo Story
- 4:55AppSumo Marketplace vs. Select Side Revenue
- 5:35Lifetime User Engagement and Monthly Conversion
- 7:43Cold Outbound Strategy with Apollo