Huckabuy logo
Founded 2013

Huckabuy

2019 Revenue

$1.5M

YOY

Funding

$2.2M

Overview

About Huckabuy

performance SEO software

Monthly Revenue

$123.0K

Total Expenses

$133.0K

=
Net Income

-$10.0K

Ebidta Margin

-8.13%

+
YOY Growth

=
Rule of 40

-8


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Huckabuy CEO Geoff Atkinson on 12/01/2020

Watch the podcast


Headquarters

Park CityUtahUnited States

Huckabuy Revenue vs Funding

$Funding$Revenue

Revenue

In 2019, Huckabuy revenue run rate hit $1.5M in revenue.

$1.5M

Funding History

Huckabuy has raised a total of $2.2M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundTotalValuation
12/27/2019$2.2M

Customers

Huckabuy has 60 customers.

Lifetime Months

120

×
Monthly ARPU

$2.1K

=
Lifetime Dollars

$246.0K


Acquisition Cost

$5.0K

Average Annual Price

$24.6K

$0$24.6K2 month payback period024681012

Churn

Huckabuy has an annual churn rate of 10.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-10.00%

Annual Dollar Expansion

0.00%

Net Revenue Retention

90.00%

Team

Employees

Huckabuy has 22 employees. They have 3 sales reps that carry a quota, an engineering team of 5 and a marketing team of 8.

2019202029.00%▲
DistributionQty

Total Team Size

22

Engineers

5 (23%)

Sales

3 (14%)

Marketing

8 (36%)

CEO/Founder

Geoff Atkinson

Prior to Huckabuy, Geoff was Senior VP of Marketing for Overstock.com (Nasdaq: OSTK). There he leveraged SEO to increase growth by $300M. At Overstock, Geoff managed marketing, analytics, CRM, SEO and much more. In 2007, Geoff was named to Advertising Age’s Top 40 Under 40.


CEO Q&A

What's your age?

37

Favorite online tool?

Bill.com

Favorite book?

Intelligent Investor

Favorite CEO?

Patrick Byrne

Advice for 20 year old self

entrepreneurship is an endurance sport


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Frequently Asked Questions about Huckabuy

When was Huckabuy founded?

Huckabuy was founded in 2013.


Who is the CEO of Huckabuy?

The CEO of Huckabuy is Geoff Atkinson


How many employees does Huckabuy have?

Huckabuy has 22 employees.

How much revenue does Huckabuy generate?

Huckabuy generates $1.5M in revenue.


How much funding does Huckabuy have?

Huckabuy has raised $2.2M.


Where is Huckabuy headquarters?

Huckabuy is headquartered at Park CityUtahUnited States

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