How Hyperhuman Hit $84K in Revenue with 111 Teams and 400 Hours of Fitness Video Content on Platform (Interview with CEO Bogdan Predusca)

Introduction and Background

Nathan Latka

00:00Hey, folks. My guest today is Bogdan Predusca. He is the CEO and founder of a company called hyperhuman.cc, tech entrepreneur passionate about building innovative products and great teams. He has over eighteen years in tech ranging from startups to global enterprises. He's been part of multiple high profile mergers and acquisitions, and he's nurturing nurtured a growth and solutions oriented mindset and diverse multicultural teams. Again, now building hyperhuman.cc, which is a smart content production platform for the health

00:24and fitness industry. Bogdan, you ready to take us to the top?

Bogdan Predusca

00:28>> Nathan, that was a long intro, but yes, exciting things, exciting times for this industry.

Who Hyperhuman Sells To

Nathan Latka

00:37So who are you selling to directly? Is it a gym? Is it a fitness trainer or a yoga instructor? Who is it?

Bogdan Predusca

00:41>> So we started from the need. The need was the digitalization of the health and fitness video content. So our mission is to make world's health and fitness videos universally accessible and reusable. That was our goal. That was our challenge to be solved by technology, by our AI. And who's the service? Who's the client? Of course, content creators, professionals in this industry, trainers, yoga instructors, coaches, but you also have the businesses on the other end, the traditional

01:16>> businesses, the brick and mortar, the gyms, the studios and the 100 ks plus fitness apps, nutrition apps, wellness platforms that need a constant feed of quality, consistent quality content in this new world of digital or hybrid training.

Nathan Latka

01:37So, Bogdan, we're gonna I wanna make sure we don't lose people. So just be like really specific here. So like Brave Fitness is a screenshot you use on your website, their YouTube channel. They are your ideal customer. Is that accurate?

Bogdan Predusca

01:49>> Exactly. Exactly. Okay.

Nathan Latka

01:51So that's a fitness gym. It's a physical location, not a virtual yoga instructor that's training on Peloton or something like that. Right? So do you only sell the physical locations?

Bogdan Predusca

02:03>> No, no. That's for the physical locations, it's a new type of service they can provide to clients, of course, being flexible training in the location and at home or wherever you want. So you need a content for that. And on the other hand, the digital platforms that need a constant feed of content. So we are the platform for content.

How the Teams Product Works

Nathan Latka

02:25So let's say that this gym has 10 trainers that the gym pays full time. Is the gym going to say, hey trainers, you can purchase this app and upload your own workouts here to get new clients to train at the gym or will the gym buy it and make the trainers upload videos so that more people sign up for gym memberships?

Bogdan Predusca

02:43>> The last one. Exactly. So basically, it's a very simple any type of a team's concept. The team pays for their members, their members create content for their clients, acquire new clients, retain new clients throughout these digital services that they

Nathan Latka

03:00now And how many gyms or people like gym, groups like gyms are paying for the platform today?

Bogdan Predusca

03:07>> So imagine we just added the Teams layer early this year and we have, I think now 111. So 111

03:19>> is the latest number of businesses that we are now serving and they are creating and their team is creating this new type of smart video app.

Nathan Latka

03:30Imagine this is kind of like someone buying Salesforce for their sales team and then having to convince the sales reps to actually use Salesforce. How many of these 111 gyms have actually had at least, you know, one video uploaded by one of their trainers?

Bogdan Predusca

03:42>> Everyone. Every single one is willing and eager to transform their existing recordings because many already have videos.

Nathan Latka

03:52I see. So how many total videos are on the platform today across 111 customers?

Video Content on the Platform

Bogdan Predusca

03:57>> So just to give you an insight, a total number, we have transformed about thirty or forty hours of raw recordings into four hundred hours of quality video workouts. So it's 10x from raw recordings to new content created from a very, let's see.

Nathan Latka

04:20Oh, what's going on there YouTube? Good to see you guys. Now imagine this, you love watching these interviews with SaaS founders, but imagine if we took all of the valuation data out from over 2,807 interviews I've done manually. Saves you a lot of time. Well, we've done this. We've built it into the beautiful interface inside of Founderpath. Check this out. I'll show you how you can access this in a second, but you log in, you connect

04:43your Stripe account, you see your valuation real time. You can see what it changed over the past eighty eight days and even set goals for valuation this year. Now the secret evaluation is there's many different ways to value a SaaS business. So the reason you're gonna see three or four different valuations inside of your Founderpath dashboard, this is all free by the way, is because depending on who's doing the buying of your SaaS company, you're gonna

05:08get a different valuation. A VC is gonna pay a different valuation. Private equity firm is different. If you're gonna do a minority sale, that's different. And if you sell the whole business, that's a different valuation. You can see all those when I hover over here, Right? So the teal is what a VC would pay. Yellow is what private equity and red is if you sold the whole thing outright. Now what's cool about this is this is

05:30not built off random data. Again, you guys hear these interviews on YouTube. All these datas are built from real time valuation data points founder share with us on the show. So traction, 1,200,000 seed round, 3.7 raise. They sold 22% of their business. Go in here and filter by the event. Maybe you only wanna see companies that have sold the whole business. Well, here are a bunch that have been acquired the valuation and the multiple. Maybe you're

05:55going out right now and you're raising your seed round. We'll go in here and look at all this recent seed deals that went down, what they raised, what valuation they raised at, and what percent that they sold. There's never been a larger dataset of SaaS valuations than what you can get now inside of Founderpath. And we're thrilled to bring it to you. Alright. We're gonna go back to the YouTube video here in a second, but if

06:17you wanna check this tool out, if you wanna jump in and sign up, you can check it out for free to get your valuation at this link. This link, founderpath.com/products/valuations. Or if you go to founderpath.com and hover over products, click on get your valuation here, and go ahead and sign up to give it a whirl. Again, all that valuation data live right inside the platform. I hope to see you there. Alright. Let's jump back into the

06:44interview. So today across 111 customers, there's four hundred hours of video workouts on the platform.

Bogdan Predusca

06:51>> Exactly. So about four hours.

06:53>> Counting also the, of course, the professionals that they uploaded the videos. Yes.

Nathan Latka

06:59Got it. So so so about four hours per customer today? Per gym?

Bogdan Predusca

07:03>> Yes.

07:04>> Imagine starting from forty minutes or thirty minutes of recording shootings that they already have.

Nathan Latka

07:11Super interesting. And so how much do one of these gyms pay for the platform per month or per year?

Bogdan Predusca

07:16>> So it's a basic software as a service subscription based on different tiers. Basically, it's one, three or twelve month subscription. It's starting at $149.99

Nathan Latka

07:29And so what is the average one pay today? $150 a month?

Bogdan Predusca

07:33>> We see a trend between three months. So going into the three months because that's the most, let's say, the sweet spot where you can see how it works and also create a digital strategy around it. But it's too early to tell what's the winner in terms of duration.

Nathan Latka

07:50Yeah, Bogdan, sorry, if you just look at your paying customers today and look at the most common that price point you're paying per month, That's what I'm asking. Is it $150 a month?

Bogdan Predusca

07:58>> The business says that's the price point that they are paying at this point. Individuals, it's a much, let's say, cheaper subscription for individual professionals.

Nathan Latka

08:08So I thought you said you were selling to the gyms. You weren't asking the trainers to pay.

Bogdan Predusca

08:12>> We already have that delivered. That was our MVP, if you want. Last year, we launched it for individual professionals. And this year, we added the Teams layer on top of it.

Nathan Latka

08:24Okay. So there's 111 Teams currently paying about $150 a month. And then how many individuals are on the platform that are paying?

Individual Professionals and Freemium Model

Bogdan Predusca

08:30>> We now have, I think, 3,000 individuals, so professionals on the platform. Not everyone is paying because we have a freemium model. We can create up until a certain level of content completely free all the time. So we have about, I think, five to 10% paying on the professional side.

Nathan Latka

08:52And what do the professionals pay per month on average?

Bogdan Predusca

08:55>> We see a distributed, let's say, price point between three months subscriptions to one year subscription. The starting point is, I think at this point, we have a discounted

09:10>> $59.99 per month for three months.

Nathan Latka

09:14Okay. So $20 a month is your average?

Bogdan Predusca

09:16>> About.

Nathan Latka

09:17Okay. So $20 a month times, you know, 300, which would be 10% of your 3,000 individuals, right? So $20 times 300, you're doing like $6,000 a month from individuals in revenue, something like that?

Bogdan Predusca

09:30>> Yes. So it's still early in terms of revenue. Of course, we are, I think now fifteen months old. So we launched the product in August last year, the MVP, the commercial version by the end of the year. And we now iterated and added the Teams layer. So it's a very fast paced, let's say.

Monthly Recurring Revenue Breakdown

Nathan Latka

09:52That makes sense. Now, can I take 111 Teams using you at $150 apiece? You're doing about $16,000 a month of revenue on the Teams product?

Bogdan Predusca

10:02>> Just to add a comment here, many are in the trial phase. So basically, they have a trial, a free trial before their subscription is activating.

Nathan Latka

10:13So how many paying customers do you have on the Teams side?

Bogdan Predusca

10:16>> Right now, I think we have about five to 8% converted to paying customers.

Nathan Latka

10:22Okay. So there's about 10 that are paying on the team side.

Bogdan Predusca

10:25>> All the remaining are one are now in the trial that ends in a few weeks from now.

Nathan Latka

10:30Got it. So you've got 6,000 of monthly recurring revenue from individuals and another 1,500 from teams, but you're focused on teams moving forward and have about another 100 that haven't converted yet in a trial.

Bogdan Predusca

10:40>> Exactly. That's the goal and that's the

Converting Trials to Paid Accounts

Nathan Latka

10:43How are you converting people? You know, it's very diff Some people really struggle with this. How are you converting the trials to paid accounts? What's the playbook?

Bogdan Predusca

10:50>> It's a very simple thing. It's if you transform and create value for them, if you transform their existing videos with no pain points like video editing skills needed, tech skills needed, marketing skills needed. They get it. It's easy. They can use it in multiple channels for multiple purposes.

Nathan Latka

11:10So you're doing this for them. You're saying give us your old videos, we'll do all the work for you. We'll cut them up in little segments. We'll edit them all that.

Bogdan Predusca

11:15>> Yes. How do pay for that? We we have a video AI that identifies the the exercises. We give them the exercise library back. They can use it to create new content that create that new content is fast productive, produced on our end.

Nathan Latka

11:32So have full time editors though, Bogdan, on your team?

Bogdan Predusca

11:35>> Technology. That's that's the the the secret if you want.

Nathan Latka

11:41So how many folks are on your team today full time?

Bogdan Predusca

11:43>> We have two people on the content moderation side.

Nathan Latka

11:46How many how many the total are on your whole team?

Team Size and Headcount

Bogdan Predusca

11:49>> We have 16 people now.

Nathan Latka

11:51One six?

Bogdan Predusca

11:52>> One six on three continents.

Nathan Latka

11:54Okay. So you raised some money then to pay to pay them because you're not doing enough revenue.

Funding Rounds and Capital Raised

Bogdan Predusca

11:58>> We raised the one early seed and one late seed. So the first round was closed in December, 500 ks euros, that's about 600 something k dollars. And just about two months ago, we raised a late seed of the same amount about €500,000. So, in total, raised in about one year and a half one point two million dollars, I think.

Nathan Latka

12:29And what you sold about 20% of the business?

Bogdan Predusca

12:32>> It's usually around that. Across

Nathan Latka

12:37both rounds or altogether you sold 20% to investors?

Cap Table and Investor Mix

Bogdan Predusca

12:40>> You should not do that. You should not do 20% per round. Then in three rounds, you are not even the majority of them. No. So it's around that percentage for both. For total, total.

Nathan Latka

12:54Yeah. So we look at your cap table today, 20% is going be owned by these two investors that put in capital twice. See the Yes.

Bogdan Predusca

13:00>> I actually we have four tech investment funds. See. That's a very nice thing to have. Only no business angels, just funds that have experience in this industry.

Nathan Latka

13:13Why did you need to raise capital to do this? You know, you're now you've raised, which means you have to grow. And if you don't, you're screwed. Right?

Bogdan Predusca

13:19>> Exactly.

Nathan Latka

13:20So you're going get diluted. There's going be a down round. It's not going to be pretty. So why do you need money?

Why They Raised Capital

Bogdan Predusca

13:24>> Yeah, that's the most challenging part and people just don't see this other part of the raising game. We raised money to be able to develop the technology, to be able to grow and to be able to have the marketing budget. If you see now what's happening in the industry, you compete against products, platforms, competitors that throw in millions of dollars in marketing, business development activities, awareness activities. You need some capital to be able to go into

14:00>> the B2B side. So for the team side, you need to be there where your clients are, events and all other activities that are cash intensive. The software, the product development, the design part is the most or the least cash intensive part.

Nathan Latka

14:18Understood. Understood. Okay. So, and just to be clear, the last turn you did 600 ks seed, it sounds like you did that, you sold 10% twice, so 20% total. So it was like a 5,000,000 valuation, something like that.

Bogdan Predusca

14:28>> Yes, that's very we are very grateful for having this, let's say, deployment of capital in Okay.

Famous Five Rapid Fire

Nathan Latka

14:38So you're scaling, you're rolling out your team's product. We'll see what happens. We're certainly rooting for you. But for today, we're out of time. Let's wrap up with the famous five, Bogdan. Number one, last book that you read.

Bogdan Predusca

14:48>> I I didn't get the question.

Nathan Latka

14:50Yeah. No problem. What's the last book that you read?

Bogdan Predusca

14:53>> I'm reading right now a very good book for for scaling. Peak performance. That's Peak performance.

Nathan Latka

14:59Number two, is there a CEO you're following or studying?

Bogdan Predusca

15:04>> Yes. A few, including my former boss at Fitbit.

Nathan Latka

15:09A huck what?

Bogdan Predusca

15:10>> My former boss at Fitbit, I'm also I'm still following him.

Nathan Latka

15:15Number three, what's your favorite online tool for building the business?

Bogdan Predusca

15:20>> Spreadsheet and Google Doc.

Nathan Latka

15:22Mhmm. And number four, how many hours of sleep do you get every night?

Bogdan Predusca

15:27>> Nine to eight to nine. It's very, very important.

Nathan Latka

15:31And, Bogdan, what's your situation? Married? Single? Kids?

Bogdan Predusca

15:34>> I'm in a relationship.

Nathan Latka

15:36No kids?

Bogdan Predusca

15:38>> No.

Nathan Latka

15:39It's very And

15:40how old are you?

Bogdan Predusca

15:41>> 36.

15:42>> 36.

Nathan Latka

15:43Last question. Something you wish you knew when you were 20.

Bogdan Predusca

15:46>> To do this earlier.

Nathan Latka

15:49Start earlier. Guys, hyperhuman.cc, they raised 600,000 seed last year, another 600 ks this year, sold about 20% of the business to investors. They're helping though gyms take old video content and put them into a beautiful app with segmented videos, beautifully edited. They have over four hundred hours of content on their platform today. They're doing about $7,000 a month right now in revenue, looking to scale with this new capital. Team of 16. We'll see what happens next.

16:13Bogdan, thanks for taking us to the top.

Closing Summary

Bogdan Predusca

16:14>> Many many thanks. A pleasure talking to

Nathan Latka

16:19One more thing before you go. We have a brand new show every Thursday at 1PM Central. It's called Shark Tank for SaaS. We call it deal or bust. One founder comes on, three hungry buyers, they try and do a deal live and the founder shares back end dashboards, their expenses, their revenue, ARPU, CAC, LTV, you name it, they share it and the buyers try and make a deal live. It is fun to watch every Thursday, 1PM

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